Quoted – Linuxinsider – Dell building Android Powered Internet Device

Alternate logo.
Image via Wikipedia

Quoted – Linuxinsider – Dell building Android Powered Internet Device

http://www.linuxinsider.com/rsstory/67473.html?wlc=1246629342

In pursuing this path, Dell may be looking for another way to differentiate itself in the netbook market — though a pocket-sized Internet device is not a netbook, noted Scott Testa, a marketing Grow Your Business-Fast! Sign up for a FREE trial of Infusionsoft and double your sales in 12 months. consultant and professor of marketing at St. Joseph’s University.

Still, using Android and the ARM architecture could give product makers such as Dell a lower-cost product. At a time when PC devices and smartphones are converging, a return to the PDA mentality could offer Dell some possibilities, he said.

“There is no license fee and no Microsoft (Nasdaq: MSFT) More about Microsoft tax to pay for the operating system. I can see an opening for them,” Testa told LinuxInsider.

Reblog this post [with Zemanta]

Marketing Strategies

UNIVERSAL CITY, CA - MAY 31:  Actress Sandra B...
Image by Getty Images via Daylife

In finishing my first marketing class and reading through my notes I realized there are many products and ideas that I never realized were part of a marketing strategy.  Many of the terms I learned throughout the course I can relate to marketing and advertisements I have received.  For example, on Facebook I used to have the year I was born written on my info section.  Just from writing 1989 I would receive advertisements all along the sides of my browser saying are you 19 and looking for a spring break destination?  I also received many advertisements for textbooks because on my Facebook it says that I am a student.  While taking marketing I learned the connections between my age or occupation to specific ads is created by acquired databases and marketing research.
My introduction to marketing made me more aware of how marketing is hidden all around.  I went to the movies to see the Proposal and within fifteen minutes the main character, Sandra Bullock, was handed a Starbucks coffee.  When she sat down at her desk she blatantly turned the entire cup so that the Starbucks symbol was facing the camera.
At another part in the movie the other main character, Ryan Reynolds, picked up a box of Pringles chips and says they are his favorite snack.  I laughed because that one line added nothing to the movie but probably make a lot of money for the company that makes Pringles.  Now that I have been introduced to marketing strategies they cannot be ignored.

Reblog this post [with Zemanta]

Quoted – Windows 7 and the Enterprise – ECommerce News

Image representing Microsoft as depicted in Cr...
Image via CrunchBase

Quoted – Windows 7 and the Enterprise – ECommerce News

Windows 7 Likely to Get Chilly Reception at Enterprise Door

Microsoft has a higher mountain to climb to soften up enterprises on Windows 7 adoption that it did a few years ago. After the Vista train wreck, many are content to keep on getting by with Windows XP — at least, until their IT departments become convinced that the new OS will live up to its promise.

Unless they are high-tech firms themselves, companies tend to have conservative IT strategies, Philadelphia-based marketing Grow Your Business-Fast! Sign up for a FREE trial of Infusionsoft and double your sales in 12 months. consultant Scott Testa told the E-Commerce Times. “Usually, they like to wait a little while to make sure the kinks have been worked out — and then start adopting it.”

At the very least, he said, most companies will want to wait for the first service pack.

Microsoft suffered a black eye with the Vista rollout, he noted, which exacerbated those conservative tendencies.

Furthermore, “XP still fills the needs for most organizations,” said Testa.

http://www.ecommercetimes.com/story/Windows-7-Likely-to-Get-Chilly-Reception-at-Enterprise-Door-67446.html

Reblog this post [with Zemanta]

TV interview on ABC

2-D ABC Logo used until 2006. Now a secondary ...
Image via Wikipedia

Good story with my ugly mug talking about the xmas shopping season from a retail perspective.

ABC reporter John Rawlins is really smart and interesting to talk to.

I am toward the end. sorry

http://abclocal.go.com/wpvi/story?section=news/local&id=6507216

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Reblog this post [with Zemanta]

Cool New Service For Writing Press Releases

This service evaluates press releases and help you fine tune them. . Awesome Idea!!. . I not used this service yet but I would like the feedback and comments!!

http://www.pressreleasegrader.com/

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Reblog this post [with Zemanta]

Linked In awesome way to build network and market

Linked in is a great way of keeping in touch with people without being a pain or reach out to people who have common interests.

Here is my Linked in page send me an invite and join my network

Send an invite to connect
http://www.linkedin.com/in/scotttesta

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Top 10 Marketing Stunts

Top 10 marketing stunts

Check out his link to the top 10 Marketing stunts

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

New Linked In Group for Non-traditional marketers

US Mint pushing the use of One dollar coins

New ads for one dollar coins are pushing the use of them as a “green” solution. Just read traditional dollars that are made of paper only last for on average 18 month coins have obviously a much longer life. Check out the ad

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Good site for publicity ideas

Matt Drudge – Talks about why print media is dead

Top 75 PR websites good stuff

A day in the life of QVC – My tour of QVC studios

I try to write about non-tradition marketing techniques on a regular basis.

One of the grandaddys of non-traditional marketing is selling your product through QVC.

I know a little bit about this company based on what I have been told by former employees, what I have read in the local news media and what a friend of mine has told me his experience was selling a product on QVC.

The bottom line is QVC moves tons of product, is a great vehicle for marketing your product and has a relatively good reputation in the Philadelphia area where I reside.

So the next step would logically be what would be considered the “QVC Studio tour” to get a upfront and personal look at the QVC experience.

So myself and my two kids treked out to bucolic West Chester, PA.

The experience was . . for lack of a better term. . odd.

We get to the QVC Studio and in the parking lot is this cool bus that QVC use to use to tour the country for “on site” broadcasting. . very cool but you could only see the outside there was no tour of the inside. . but still cool.

We proceeded to go in. First, you walk in to this lobby area which is very nice to buy your tickets.

We buy our tickets which were in my view a little pricey but what the heck its QVC . King of the Direct Response TV!!!!!!!!!!!

We wait approximately 15 minutes to go on the tour . . no problem.

Then we are met with our tour guide who appears . . lets say somewhat agitated for whatever reason.

Read more »

Rebranding of Commerce Bank to TD Bank

Those of you that are familiar with the Commerce Bank chain which had branches in the Philadelphia, New York and Florida area know they were bought and were rebranded TD Bank.

TD is Canadian based and had a small footprint in the Philadelphia area previous to the Commerce aquisition.

They rebranded every branch within a really short time and my gut is this was a mistake.

First the Commerce brand was well liked in the areas it served by most people (with the exception of rival banks).

Secondly, history tells us that at least in the Philadelphia area they really like familiar bank brands.
Example, approximately 30 years ago Mellon Bank of Pittsburgh purchased Girard bank of Philadelphia and rebranded all the branches immediately. Girard had a good reputation in the Philadelphia area, was around forever and did not call their ATM’s . .ATM’s they cutely named them. . “George”. . . (Lets go to George to get some money! You mean “4 finger” George who will give you a payday loan at 50%. No silly . . George the machine that allows you to get money 7/24/365!).

Disaster. . confusion ensued. . deposits went down. . you know the rest of the story.

Mellon learned their lesson. When they bought another institution in Philadelphia. .PSFS. .they wisely cobranded them Mellon/PSFS.

TD kept the Commerce spokespeople Regis and Kelly. . good move. . kept the tag line. .America’s most convenient bank. . good move. . Changed sign colors from red, black and white to green, black and white. . . not a good move.

Time will tell.

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Pharmaceutical Sales and Marketing Blog written by a doctor.

Pharmaceutical Marketing Blog written by a doctor. Interesting to see how a doctor portrays the industry

http://drugreptime.wordpress.com

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

When Free is not Free

I am always on the lookout for free services that help on the public relations front so when I found this site PRfree.com I got all tingly inside. So I go to the site and from what I can read it actually is not free.

I despise companies that do this!!

In order to increase web traffic to their website they put free in their name hoping that people will overlook that they are not free and eventually buy their service. I do not get this. If you know of a free Press release distribution service let me know.

Update . . found a great site for free press release distribution

http://mashable.com/2007/10/20/press-releases/

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Give a Shout Out to Ikea

Tomorrow is the traditional Philadelphia Thanksgiving parade which was threatened to be cancelled because the previous years sponsor Boscovs, a regional department store chain is in bankrupcy.  Ikea at the last minute stepped up and sponsored the parade.  Really smart move on Ikea’s part from a business and PR perspective.  Sorry Boscov’s you look like the Grinch.

First of all thank you Ikea for contributing in a holiday season that looks dismal from a retail perspective.

Ikea has some roots in the Philadelphia region. Their first North American store abutted the Plymouth Meeting Mall in Plymouth Township right outside the Philadelphia city limits.

Their new store in Conshockon right off of 476 is much bigger.  If anyone knows the history of Ikea it was started in Sweden by Ingvar Kamprad who started his retail career riding around Sweden selling fish off his bike.  

Needless to say old Ingvar is now one of the richest people in the world.  Ikea is the largest retailer and manufacturer of furniture in the world. (Hey Ingvar can I have an end table, one of those lamps and a 1/2 pound of that those loxs.)

Ikea sells a lot of furniture but its reputation for sturdiness has been suspect for years.  (Next time you move check out the contract the movers give you.  There probably is a clause saying something to the effect that they are not responsible for Ikea furniture breaking during the move.)

On the other hand the prices are good, the selection is decent, the employees are nice and the swedish meatballs in the restaurant are to die for.

Update article from other news source about Ikea

http://www.upi.com/Business_News/2008/11/13/Ikea_rescues_Philadelphia_parade/UPI-40811226624495/

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Internet Retailing Down – Long Live Retail!!!

Apparently the first time in Internet history the amount of on-line shopping actually decreased.

So What!  

Back in the day when direct mail catalogs first started showing up in peoples mailboxes the pundits said that traditional retailing as we know it (Physical retail stores) was going the way of the Dodo.

Guess what we still have retail stores coexisting with catalog marketers and Internet retailing.

At the end of the day people still like the experience of shopping in physical stores.  Always have, and for the foreseeable future, always will.

And with retailers like WalMart considering the use of new technologies such as RFID they will continue to close the gap in efficiency with their on-line and catalog brethren.

My crystal ball says that within 10 years Walmart has rfid scanners in their stores which will eliminate the need to scan the items in the carts. You will go through a scanner that resembles an airport scanner and all the items will be scanned this will decrease the time at checkout and virtually eliminate items not being scanned in the cart.

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Not your Father’s brands (or your mothers).

I teach  120 undergraduate students who range in age from approximately 18-20.

I am always curious of the the products they use, what they prefer and what is on their minds.

I did an unscientific pole on what products they were using.  When I asked about what MP3 player they used almost all of them have an ipod.

When asked what social networking site they preferred again almost  unanimously  Facebook.

Neither of these products existed eight years ago.  These are the customers of the future.

Based on these numbers if I am the marketers of the competing MP3 and social networking sites I would be very nervous.

So much for the first mover advantage (I am also talking about that train wreck over at Yahoo).

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Steve Jobs is weird

Dear Steve Jobs:

You are weird. You are odd. You wear the same outfit all the time. (Although I have been accused of doing the same thing. Hey its not a stain it is a brown tie-dye.)

Yes you are wacky but you and and the merry men and women at Apple are marketing geniuses.

Just when I was trying to forget about you by watching “The Office” on network tv (I am so old school), you pop up in my consciousness by having your products placed predominately on “The Office.” 

I know all the stories of the Apple Public Relation gods who are masters at product placement.

Please I am tired of all that great marketing.  Please just leave my consciousness. .  I am tired of reading about you, hearing about you, talking about you, fighting over you. . 

When there were rumors whirling around the Internet that you were sick Apple stock went down precipitously.

I understand why.

Love Scott

PS

Dear Apple lawyers I understand you take your job very seriously please understand that I mean this letter in only endearing terms this is in no way to be construed as slander just a bad case of hero worship.

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Big Three CEO’s you stink at Public Relations

I was reading the NY Times (the real paper one) and GM had a full page advertisement on what they were doing to turn around their business and why they should receive a part of the TARP bailout.

All I could think of is the stories that are being circulated in the news media that each one of these CEO’s flew to Washington on their private jets to present at the Senate Sub-commitee for the bailout money.

What are you guys thinking!

Didn’t you or someone on your staff think this out? In your defense it may have made all the sense in the world. Lets face it your companies are in dire need of help and the more time you spend on the problems of your companies versus standing with the rest of us schleps in airport security lines may have made financial sense. You may have flown in a team of executive who made that trip via private jet cost effective.

But for the love of God did you think of the repercussions this would have when it came to your image; and the perception that you are trying to portray to the American people and other stakeholders who are trying to support you in this bailout.

Lets look back in history at the last bailout of an auto company in the US. (At around the same time Britain and Margaret Thatcher bailed out British Leland which in retrospect was an unmitigated disaster). Chrysler was bailed out by you and me (the taxpayers) back in the early 80’s. Lee Iacocca and the rest of the Chrysler executives knew a lot about the value of symbolism and a positive perception.

To put it bluntly, they were PR geniuses. Lee took a salary of a dollar. Presented a succinct and logical plan for Chrysler to exit their financial malaise. Lee went on TV and other media pitching the plan, his cars and why he was the man to lead this charge!  Man that guy knew how to spin it!

Guess what Chrysler, lived up to its obligations and paid back the US taxpayer all the money they were given before it was due.  Lee did what very few executives do in this day and age.  He under promised and over delivered.

Did Lee quietly have his CFO wire the money to the treasury. No way Jose!!  He personally delivered a huge check to the treasury in Washington ala Publishers Clearing house with Ed McMahon.

Talk about symbolism!! Lee your the man!!

So here is the advice I would give the master spinmeisters at the big three.

Fly coach, come up with a realistic plan to get yourself out of this mess, cut your salaries and be very aware of the perceptions you are portraying in the media.

Peace out

They are starting to listen!  http://online.wsj.com/article/SB123058397854440471.html

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

The value of cobranding – when 1 + 1=3

The Google phone was released with much fanfare a short time ago with its network partner Tmobile.  I happened to be in my local Tmobile store and was talking to the sales staff who informed me that they were sold out of the Google phone and that they anticipated initial demand at approximately 20k units.  He informed me they had back orders immediately that numbered over 100k.

This is a perfect example where cobranding works.  Tmobile is looked upon as the number 3 or 4 in a three horse race with Verizon, ATT and Sprint/Nextel. So this benefits them by putting a halo on their brand and drive additional traffic to their stores.  Google’s who’s Android phone operating system is new to the market can leverage Tmobiles retail and distribution network. The phone who is manufactured by HTC also gets some branding recognition.

So its a win-win-win for Google, Tmobile and HTC.

I also am looking into my crystal ball and I predict within 5 years Google or someone else releases a free cell phone with free or discounted minutes based on the advertising model where user either hear and or see ads before and after making calls. Based on what the Googlers say to the press the next great frontier for them is not the web via computer but the web via cell phones and smart phones. But that is a story for another post at another time.

Also I would like to give a shout out to the Tmobile store in Montgomeryville, PA USA, the employees at this location are awesome especially Brendan and Sandy. This store is always crowded despite its terrible location.  They even have a guy that speaks Spanish.

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Free and Cheap Marketing

Lets face it we are in a recession or at least it feels that way.  I get approached by people all the time that they don’t have the money to promote their goods and services.  I would say in times like this it may be the time to ramp up the marketing and cut back on other areas (I know this is easier said then done).

I like free and cheap marketing. I like hearing about. I like talking about. I really like to see it in action.

A month ago a person was handing out lollipops at my kids soccer game which had a coupon for a free slice of pizza wrapped around it for a new local pizza restaurant.  I like pizza. I really like free pizza. This restaurant probably hit 500 people in one morning with this offer.

In the whole scheme of things how much did this promotion really cost them?  Not much compared to traditional advertising.  Guess what?  I drank the koolaid.  We are regular customer and we would have never know about this restaurant had it not been for this promotion.

The other day I received an envelope addressed to “my neighbor.” It was from a neighborhood kid looking for some babysitting work.  What struck me about the package that was enclosed is that it had testimonials, professional looking stationary and a refrigerator magnet with both her home number and cell phone number.  This is from a kid that is 13 years old.  Guess where that magnet is?  Right on my refrigerator.  Guess who we are going to call next time we are in a fix for a babysitter.

Finally, I was reading the Saint Joe’s HawkEye newspaper. (Shout out to them I love reading the Hawk) I read an article about a student that started a cookie making business ala Mrs. Fields. I then notice that this same budding entrepreneur had notices on the bulletin boards placed in the hallways of the classroom building with an ad for her company with a tear-off section for her phone number.  I was hit by two different forms of cheap marketing within 10 minutes.

What do these three examples have in common?  They not only advertised but they left the prospect with something to remember them by.  A lollipop, a refrigerator magnet a tear-off phone number tag.

My gut is all these examples have a very high ROI.

We are not talking rocket scientry. . just good common sense which at times is lacking from even the best organizations when it comes to marketing.

You are also reading a blog that cost me nothing. . nada. . so I want to give a shout out to WordPress.com for helping me market on the cheap!  Other alternatives are the free social networking sites such as Linkedin, Facebook and MySpace.

Update:

Another idea is to approach your local schools hand out a flyer to local school children to bring home to their parents this is especially effective for neighbor hood organizations such as sports leagues and social organizations targeting this demographic.

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

How to get ready for a Presentation

Preparing for presentations isn’t easy. Even team meetings with your colleagues can be stressful and challenging. Few of us are true extroverts, and even fewer of us are comfortable with public speaking.

So how do you prepare for a big presentation?

There’s no straightforward answer. And there’s lots of great advice on public speaking out there. Some people recommend memorizing a script and practicing it intensely for as long as you possibly can. Other people suggest having key talking points and riffing on those. I’m not sure anyone would suggest going totally unprepared, because that would be tantamount to presentation-suicide … but from heavy-duty preparation to minimal preparation, you’ll get it all, and everything in-between.

Here’s my suggestion: Do what you need to in order to feel confident and comfortable giving the presentation.

If you’re not sure what to do in order to feel confident and comfortable, then I’d lean towards being more prepared than not.

Here are some tips for things you can do:

  1. Start with your key talking points. There’s no point writing a full script or presentation until you know what points you want to hammer home. Then, you can stick with a standard format: (a) tell them what you’re going to show them; (b) show them; and, (c) tell them what you just showed them.
  2. Write a script. I think this is a good idea. It lets you write everything out and start massaging the words the way you want. It also gives you a benchmark against which you can practice and refine things.
  3. Don’t get hung up on specific words. It’s unlikely that missing or changing any one word will totally ruin your presentation, so don’t worry about perfection. The only person that knows you “screwed up” is you…
  4. Find your speaking style. Over time with enough practice you can learn to speak and present in any style, but if you’re in crunch mode and don’t have enough time, just try and find your own speaking style. Find your groove. Some people are ultra-enthusiastic. Some are much calmer.
  5. Practice in front of people. I haven’t done this yet, but I’ll be doing it soon. If you haven’t given a lot of presentations this will feel awkward but it’s better to get over those feelings now rather than when you’re on stage. So practice in front of others. But be careful about taking their advice, especially if the presentation is fast approaching. The risk is that you try to incorporate changes you’re not really comfortable with, whether it’s in the actual script or in your presentation style, and you end up causing more damage than good. Given the opportunity you should seek expert help with your presentation, but be careful about how you take any advice, especially late in the game.
  6. Practice with distractions. It’s great to sit in a bubble with no distractions whatsoever and practice. You need the quiet time to memorize things and get a feel for what you’re doing. But I’m also practicing while distracted – be it by other sounds or visually (people walking by my office door, for example) because it makes me feel more confident that I can pull it off.
  7. Practice piece by piece. I’ve found it quite helpful to practice each section of my presentation in pieces. I’ll focus on one part, memorize the core elements, run through it till I’m comfortable and then move to the next piece. Then it’s just a matter of stringing the pieces together, which is easier.
  8. Practice hand gestures. If you’re giving a “naked” presentation (with nothing in front of you like a table, etc.) then you need to be aware of what you’re doing with your hands. And your feet. So think about your hand gestures and how they relate to what you’re saying. If you plan to move around, pace in sync with your words. I’ve been practicing this for a few days with great success. The hand gestures and where I’m walking are triggers cuing what I should be saying.
  9. Find your comfort zone. All the advice in the world won’t help if you can’t get comfortable with your preparation, practice techniques and ultimately, the presentation itself. Do whatever makes you feel comfortable. The more comfortable you feel, the more confident you feel, and the better things will go.

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Don’t be a Scrooge

We are in a recession. Money is tight. Your business is asked to give a donation for a non-profit.  You contemplate what to do.

At the end of the day it may make more business sense to give a small contribution then to give none at all.

First if you are going to donate to a cause ask the person who is asking for the contribution what kind of recognition you are going to get for it.  Are you going to be listed in a directory or newsletter or announced at the fundraising event.  If not you should request as much recognition as possible.  

If you have to limit your conributions limit it to those organizations who are going to give you the most recognition.  If you are a non-profit looking to raise money you should find unique ways to give recognition to those organizations and individuals who give.

Whatever you do if you donate your services honor the comitment.  I won an item a charity auction a few years back.  The company was refusing to honor the service they donated.   I went back to the nonprofit who had to intervene on my behalf.  The funny thing was I needed a larger type of service from this type of company.  Needless to say this is very shortsided, unethical and stupid.

For example, I know an individual who runs a fund raising event every year for a local non-profit.  They are one of the largest and stable employers in the town in which they provide social services at no cost or low cost to members of the community.  The vast majority of local businesses contribute something.  They reauest donations once a year, even if it is as low as $10 or $25 of cash, gift certificates, donated items or services.  

A local restaurant refused to give any contribution year after year.  Internally the non-profit kept a list of the organizations who contributed every year.  They published it in their newsletter and their intranet. Word got out within the non-profit that this restaurant refused to give something year after year and some employees took it upon themselves to not go there anymore. 

Guess what. .  they no longer are in business.

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Tools for finding the perfect Domain name

The problem with getting a domain name today is that most of the names you desire are taken.  I have found a number of tools that make the process of finding available domain names much easier.

1. Bust A Name

Enter a couple of keywords, use the included thesaurus by clicking on the blue arrrow in box #2, and watch the software combine the words into dozens or even hundreds of possible variations. You choose how many words to combine, what domain name extension you want, as well as prefixes and suffixes to add to your list of keywords. You can even plurize your nouns (pant -> pants), and drop vowels (flicker -> flickr).

Best of all, once a list is generated, you can sort it by readability, length or the number of syllables.

A lot of options but I had some trouble figuring out interface and how it worked.

2. NameBoy

My favorite for the ease of use and simplicity. Simply enter a primary keyword, a second keyword (optional) and specify whether you’re willing to accept domain names with a hyphen and off you go! NameBoy works on a cached database of domain names so it’s fast, but it also means once in a while a domain name you like will already be registered, so act quick!

3. 123Finder
Enter keywords to find available domain names, or browse a lengthy list of available domain names by their length. Looking 4-letter domain name? There’s 4 .com’s available, and 4383 .net’s. You can narrow down the list by only showing domain names containing or related to certain keywords, as well as whether or not they have numbers or hyphens.

Update here is another good site

http://www.domainexposer.com/

This is my second favorite of these sites. Super flexible but gives you both available domains and ones that are not so you spend a lot of time going through the list if it is long.

Another good site

Makewords

And another

Domainsbot

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Press Release Basics – How to Write a Press Release

Are you preparing to launch a new product, or service? Have you recently, started using press releases? A well-written press release that is newsworthy can generate media exposure, new business, search visibility, web site traffic, and much more.

Writing a successful press release requires you to present your organization and your story with the perspective of news. Step away from the advertiser’s mindset and step into a journalist’s mindset. Cover the interests of your target audience and focus on why they care about your story. Journalists may publish a press release in entirety, but only when it reads like news.

Let’s go over the basics and then review a sample press release format. Following the standard press release format will increase the chances of having your newsworthy event being picked up by the media.

Basic Guidelines

When writing your press release use the inverted pyramid format, placing less important information further down in the release.

Structure your press release in block format by not indenting your paragraphs.
Review your press release and make sure it does not sound like an essay; it should be informative but appealing.

Keep your press release within 500 words; this should be enough to cover your news event and prompt people to take action.

Proofread your press release more than once. Step away after you are done writing and come back with a fresh set of eyes.

Writing a press release requires you to write a persuasive story that will compel journalists and consumers to take action. Our sample press release format is just a guide for the structure of a press release, but keep in mind that any story can be told from many angles. Try visiting the news sections of industry leaders Web sites or go to the newswires and see how others are telling their stories.

Press Release Format

Headline

Create an active and descriptive headline that will capture the reader’s attention. The headline should appeal to journalists as newsworthy.

Summary

Write a summary of your press release that helps clarify the headline, and describes what the press release is about..

Body (Answer the Where, When, Who, and What)

Lead Paragraph

City, State – Month Day, Year – Organization Name – Answer the “what” in the rest of this paragraph.

Include Quotes

After the first paragraph of the body it is a good idea to include at least one quote from an executive that discusses why this is an important news event. Add credibility to your press release; identify the people you quote using their title, and company name in addition to their name.

Answer the Why and the How

The second paragraph of the body should connect the first paragraph to more detailed information about the “why” and the “how” of the news event.

Additional paragraphs should contain supporting information, industry statistics, and quotes.

Call to Action

The last paragraph is where you can make a call to action. This is your opportunity to prompt your target audience to do something.

### (Use three number signs to denote where the press release ends)

Corporate Summary

Include a short summary about your organization.

Contact Information

Include the contact information of a person the media can follow up with. (Name, Company Name, Phone Number, E-mail Address, Company URL)

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Why have a Blog for your Business

Having a business weblog that provides good information for your customers while being timely and fun can add a new dimension to your Web site.

Blogs are a powerful tool for marketing and promotion. Because the entries are short, and often full of links, they are more keyword heavy than standard articles often are. Plus, being short, they are easy for your customers to read (and you to write), so they are more likely to come back daily to see what you might have to say on that day.

If your company is very formal, a blog is a place to show your customers that it is made up of people just like them. You can do this without becoming too personal or diary-like.

Using a Blog for Business
There are lots of ways you could use a blog in a business:

Frequently Asked Questions
If you get a lot of mail to your webmaster account, you can post the common questions up on a blog. This will provide your customers a place to go to see questions and answers, and as new questions come in, you can post them to help more people.
Promotions

If you do promotions every week or few days, you can use a blog to highlight them.

Contests
Daily contests and games are a great promo in a blog. They are fun, and bring your customers back.
What’s New Pages
If you add lots of new articles, information, or products regularly, sometimes it can be difficult for your customers to find out what’s new. A quick blog entry can show them what’s updated on your site.
What’s Coming
You can use a blog to peak interest in future products or projects. It’s also a great way to keep notes about what you’re planning for your customers, the entries are archived so nothing is lost either for you or your customers. Plus, if your blog tool has a comments feature, you can use that to judge interest before it goes live.
Photo Blog
Rather than writing, you could put up a daily photo for your customers. A photo and a short description can be very compelling.

News
The most common use for business blogs is news, usually about the specific topic relevant to the company.

Using Social Marketing to Build your Business

Social Business Networks inexpensively interconnect professionals online, in particular, independent entrepreneurs and smaller companies. Social Business Networks also give you the opportunity to showcase your experience and achievements within your network. If you are an entrepreneur or small business owner, you need to be literate in the current world of social networking profiles, tools, and online connections to stay competitive and promote your business.

Participating in social networking is an often-overlooked small business marketing tool. In the real world, our networks are hidden. Social networking sites solve this problem by letting you see who your friends and connections know, who your friends, friends know and so on. You then are free to contact anyone that interests you by inviting them to join your own social network.

If you are looking to expand your contact base, LinkedIn and Facebook are two of the more popular services that facilitate business-oriented connections. Facebook showed a 270 percent increase in visitors in 2007 over the year before according to comScore, a leader in measuring the digital world.

Here are 5 quick tips to successful social business networking:

1. Take the time to learn how to properly use the business social networking site that you join. Most social networking sites offer online tutorials. Many sites allow you to post your own user generated content in the form of blogs, pictures, slide shows and videos. Many users do not use the social networking sites to their fullest potential by taking advantage of these features.

2. Don’t let your ego take over and join in the race to build up a massive list of contacts to show off your “social power.” If you have more than 500 “friends,” take the time out to sort through these “friends” to be aware of the people you may be attracting to your network.

3. Build and manage your online reputation. According to a report on MSN, several companies are now using the “friends” on an applicant’s social-networking page as references. Not only are they looking at your page on sites such as Facebook and LinkedIn, they may also take the next step in contacting your friends. The old days of a page with three references and three phone numbers on it that you controlled are over. With social business networking, you open up your rolodex for the whole world to see.

4. Be professional. Type your posts, e-mails, comments or chats in a professional manner and do not use internet slang such as “lol”, “omg”, etc. Type your email, comments or chat messages as if you were standing in front of the person speaking face-to-face. Let’s face it; this could be your first impression with a potential client or HR recruiter.

5. Establish a Routine. When logging on to your preferred Business Social Networking sites, set aside a designated length of time to spend here. Have some specific goals in mind when visiting the site.

Don’t take a pass on the whole social networking trend. Millions of professionals are learning how social networks work, how social networking works, and how shared applications can be viral and ever-present. Don’t miss out on this opportunity to create a successful social business network of your own.

 

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Tips for Promoting your Blog

Write quality content
It might sound obvious to most of us that your blog’s content has to be excellent. In many cases, however, bloggers write mediocre posts and spend most of their time trying to drive traffic to their blogs. Granted, they get a fair amount of visits, but those people will never come back. Converting one-time visitors into subscribers is by far the most important thing you need to do to keep a steady flow of traffic visiting your blog.

There is another excellent reason to write quality articles. The better your content is the more people will link to your blog. And as we all know, quality incoming links are the key to high search engine rankings.

Let your readers subscribe
There are two major ways people can subscribe to your blog: email and RSS. Give them both options. RSS is a great technology but a huge percentage of your readers are not very familiar with it.

Submit your feeds
Every time you write a new post, submit its RSS/Atom feed to the major feed directories: FeedAge, FeedRaider, FeedAgg, FeedFury, GoldenFeed, and BlogDigger. Also submit your blog’s main RSS if you haven’t done so yet.

Ping your posts
When you ping your posts, the search engines are more likely to index them faster. These are the ping services such as pingomatic.com and feedburner.com

Social bookmark your own posts
Create an account with the top social bookmarking services and bookmark each new post that you write. These are some of the ones I use: Digg, Delicious, Propeller, Technorati, Reddit, Google Bookmarks, Yahoo Bookmarks, MSN Bookmarks, Blinklist, Linkagogo, Wists, Kaboodle, Furl, Faves, and StumbleUpon.

Add social bookmarking capabilities to your blog
Give people the opportunity to bookmark your posts. There are several plugins that work for most blogging platforms. My favorites are ShareThis and Sociable.

Forums and blogs
Interact with your community, provide useful tips, and answer their questions. Become an authority in the field and invite them to visit your blog. Don’t spam them, though. Make sure that you are helping them, not just posting your blog’s link everywhere.

Use viral marketing
I think that all blogs should have an option to “Tell your friends” about it. Sure, your visitors can copy your link, open their email clients, and send your blog’s link to their friends. But if you don’t make it easy for them, chances are that they won’t.

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Using YouTube to help Market you and your Business

Who hasn’t seen some goofy video on YouTube hawking an insane topic? There’s plenty on YouTube that you probably wouldn’t want to watch, but there’s also a hidden marketing opportunity there. So says Michael Miller, author of YouTube 4 You, a recently released book that shares YouTube secrets. Here are three simple ideas you can put into action today.

1. Use Your YouTube Videos to Promote Other Products and Services
You can upload videos that function either as blatant advertisements or infomercials, or as “teasers” for additional services. If you have a product to sell, make it a how-to video to attract viewers, and prominently display your web page address or phone number in the video. If you’re a consultant and want to promote your services, try demonstrating what you have to offer potential clients by uploading a motivational lecture or a slideshow about specific business practices. Use the video to establish your expert status and then display your email address or web page URL to solicit business for your services. If you’re an author, read an excerpt of your book in the video. If you’re a musician with a CD to sell, create a music video. If you’re an artist, create a photo slideshow of your work.

2. Sell Product Placement in Your Videos.
Just as movie studios and television networks sell product placement in their movies and TV shows, you can sell them in your YouTube videos, especially if you have a track record of high viewership. If you need extra resources to sell product placements, you can use the services of Entertainment Media Works www.entmediaworks.com, a company that specializes in product placements. You can use plinking, the process of adding a link to a product or service to an object or image in a video, such as a jacket you’re wearing.

3. Sell Advertising Around Embedded YouTube Videos on Your Own Website.
All you need for this is a YouTube video or two, your own website, and a free subscription to Google AdSense. The key to this approach is to generate revenues from your own website, from traffic driven by embedded YouTube videos. The more interesting the videos, the more traffic you’ll attract; the more traffic you attract, the more click-throughs you’ll get on the ads you place on your site. Google AdSense will place content-targeted ads on your site, sell those ads to appropriate advertisers, monitor visitor click-throughs, track how much money is owed to you, and then pay you what your earn.

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

The Death March of Newspapers

Print media is dying. They are blaming the current economy and the decline of advertising and classified sales as the culprit of their troubles. Here are some other factors that explain the downfall of the newspaper business.

Most newspapers are either very liberal or very conservative. Readers are growing weary of this. They want unbiased news reporting, not slant. By the way, network television news; better learn quickly from print media on this one before its too late for you too!

With the exception of the bi-fold newspapers, the “technology” and packaging has not changed in decades. Please name me one other “product” that has not evolved in what seems like forever.

Print media blames the Internet and cable news channels for their loss of business. To some point, there is truth in that, as the immediacy of the ‘net and cable is hard to challenge, unless, you actually provide your readers in-depth facts and knowledge that they cannot readily find elsewhere. Keep in mind that the Internet and cable news channels are also usually slanted, and only give superficial attention to the stories that they report on.

Today’s reporting is like politics, all about the “gotcha.” That’s not what readers want, but how many newspapers do you know that actively interact with their readers in a way that provides them with the needed feedback to better service their readers?

At some point, if printed media does want to survive, it must stop acting like the victim of a tragedy and instead start reacting like a boxer who has been hit with a body blow: get up, re-group, and fight back!

Update 12/24/08

Americans prefer news from Web to newspapers: survey

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Green Apple(s)

 Post by Alexander Kinch

Let’s face it, Apple is “The King of the Jungle” when it comes to marketing. From their release of the first line of IMac computers, to the release of the new IPhone 3G. Apple always finds a way to have a strong Return on Marketing Investment (ROMI). As if all this success was not enough, they have found a new demographic to target, the “Green Market”.

      Over the last few decades there has been a growing concern with our environment and the effects computers, televisions, and other electronic devices have on our environment. Apple has found a way to capture this demographic of people with their new line of notebook computers. The new line of MacBook notebooks’ casing is made from one piece of completely recyclable aluminum; they do not contain harmful toxins such as mercury and arsenic, which is found in most notebooks; they can run on the power used by one quarter of a single light bulb; and use less packaging material than most other notebooks.

Sounds catchy, doesn’t it?

Apple has become the “trend setter” of the electronics market and has really stepped its game up, yet again, with this new line of notebooks.

I am sure you have seen advertisements for this new line of notebooks and know a thing or two about them already. After reading this small blurb on Apple’s new line of computers I bet you want to check them out online and find out more so here is the link for their new line of notebooks. 

http://www.apple.com/mac/green-notebooks/


Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Using Twitter to Market

 

Ever wondered how to advertise, communicate directly with customers and keep abreast of your competition, all at the same time? Social networking website Twitter could be the answer. We reveal the tips and traps of this hot new online tool.

The internet has given businesses a variety of ways to market themselves, but the last few years have seen the rise of one of the most innovative – social networking.

Read more »

Good article in WSJ – Web 2.0 and Marketing

The Secrets of Marketing in a Web 2.0 World

Consumers are flocking to blogs, social-networking sites and virtual worlds. And they are leaving a lot of marketers behind.

This article is a little too basic for my knowledge but it still is a good read.

Also if you want to read an article that is limited to WSJ.com customers and you do not have a subscription just use the email the article feature send it to yourself and you can then read the article for free.  Sorry WSJ

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

2009: The Year of Marketing Chaotically

Blogger:

Manny Gonzalez

PARIS Technologies International, Inc.

mgonzalez@olap.com

In 1987 noted management consultant and author Tom Peters authored his third book entitled “Thriving on Chaos.” The book focused on what Peters saw as the successful management practices that businesses must employ in order to not just survive but to thrive in the face of mounting marketplace turmoil occurring at the time. Speed ahead to 2009 and while marketplace turmoil persists (thanks in good measure to the on-going economic recession) could Peters have envisioned the Web 2.0 explosion that is causing catastrophic chaos for marketers worldwide, to boot? I can’t answer that question. But, I do know that the chaos marketers are facing today is not going away any time soon so we, as savvy marketers, just may as well embrace the chaos and try our best to not just survive but as Peter’s postulated – thrive. I will attempt now to describe, in very broad terms, what I see as the key elements of a successful B2B marketing strategy.

First off, begin to think of your marketing planning in two ways:

  1. What do I need to do to gain leads?
  2. What do I need to do to create the right message?

By thinking of your marketing plans in these ways, you will be able to focus on the steps that you will need to take in order to identify the best way to reach your target market and ensure that you’ve crafted the right message for that audience.

Read more »

Techniques to Get People to Read your Web Content

 

The reason we all write blogs and content for our websites is because we have something that we feel is important to say, and we want to get that message out to the public. There are a lot of badly written, boring posts and articles floating around on the web and most of us can’t be bothered to read them to get the information we need out of it. But, the good news is that I do believe if something is truly well written or entertaining that people will read it. Therefore, in order to get our message across, we have to make our writing more appealing to our readership. Fortunately, these few simple copywriting tips can be used to help you tighten your writing.

1. Plan Ahead

Listen, if you don’t know where you’re going with your writing, than your readers don’t stand a chance. Before you sit down and put fingers to keyboard, think about what you want to say and what the logical flow of your thoughts should be. Your writing should be orderly and have direction. If you’re looking for a great starting place, try this simple adage: Tell people what you’re going to tell them, tell them, and then tell them what you’ve told them. It’ll help lend focus to your thoughts.

Read more »

Social Networking Branding Measurement Tool

Shout out to Michelle Judd - Global Communications Manager, Ergotron, Inc. for turning me on to this site. .  very cool. .Thanks Michelle you rock!

http://www.howsociable.com/

The link on her blog is below:

http://blogs.ergotron.com/blog/2008/09/04/monitoring-your-brand-on-social-media/

Update here is another tool that also does this:

https://yacktrack.com/home

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Increasing traffic to your Website or Blog with Linkedin

LinkedIn’s popularity and relevance as a social networking site has increased dramatically since its inception. The site provides a great way to network with other professionals, and is a great resource to form and enhance business relationships. However, few people realize that there is an SEO benefit to LinkedIn as well. In the SEO world, keyword text links are king. Below are instructions for how to adjust your LinkedIn profile to include three text links with keyword rich anchor text (good for SEO) pointing back to your website. Once you login, it will only take a minute of your time.

To get started you first need to assemble a list of three URL’s and three keywords you would like to optimize for. For our example we will use our client Gould Cooksey Fennell, a law firm in Vero Beach Florida. Here is our list:

Keyphrase URL

Vero Beach Lawyer http://www.gouldcooksey.com

Vero Beach Attorney http://www.gouldcooskey.com

Vero Beach Corporate Law http://www.gouldcooksey.com/site/corporate_law/

   Read more »

Tool for submitting to Social Bookmarking Sites

Shout out to Bob Garrett – Garrett Consulting  for turning me on to this site. .  very cool. .Thanks Bob  you are the king of social networking!

http://www.socialmarker.com/

What is SocialMarker.com?

Social bookmarking is a powerful tool in promoting a website. But going through all of those social bookmarking sites is very time-consuming and downloading all toolbars is madness! That’s where SocialMarker.com comes in, the free service designed to reduce the time and effort needed to socially bookmark a website.

Bob can be reached at http://www.linkedin.com/in/bobgarrett

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

M-Commerce – Direct marketing goes mobile!

Post by Jessica Weyhmuller

How many people a day do you see using a cellular phone? If people are not making calls, they are most likely texting, and if they are not doing those forms of communicating they could be checking the news, their email, playing a game, or listening to music. There are close to a billion mobile phones used worldwide, many of which have Internet capabilities. What better way to take advantage of this, than to market and promote right to these mobile phones or devices (PDAs) … welcome to the world of m-commerce. This form of e-commerce activity is predominant in Europe and Asia. For example, over half of Japan’s Web users access the Internet by means of a mobile device; for them it is actually cheaper! In the U.S., it has yet to catch on as quickly, but slowly cell phone companies are beginning to target the high-school/college level demographics.

Read more »

Professionally done Headshots – Why they are important for your image

Headshots are very useful in humanizing a business and building trust. Who do you trust more, a corporation or a person? They often form the first impression a person gets of your company’s key people. Because you only get one shot at a first impression, you’d better make it as good as you can.

They don’t have to be formal – it depends on the audience that you’re trying to appeal to.

For business use, a headshot should give the impression of an intelligent, warm individual that looks trustworthy and approachable. They should look important while remaining likable. They should express vitality. Good eye contact with the viewer is extremely important – you want viewers to be able to connect with them and picture themselves doing business with them.

Read more »

Building your Email List with Personal URL’s

Companies need to utilize all disciplines of marketing to get the greatest ROI. Direct mail (snail mail) vs. email and viral marketing is always the question. Both can work in concert to build your list of prospects for your permission marketing program.

Most companies get their first email campaigns out to just a small fraction of its prospect base in hopes that they pass it along to a friend or colleague and hope that they sign up for a subscription.

To jump start or build your subscriptions you can utilize Personalized URL’s, (PURL).

With a PURL you can:

Develop cross media marketing campaigns

Build you email prospect base by utilizing a direct mail list

Quantify responses with real time reporting

Gather critical demographic information with a survey

Gather cell phone numbers for a texting campaign

Set up automatic responses via email or texting

Read more »

10 Ways to Increase Traffic on your Blog

Another Shout out to Bob Garrett – Garrett Consulting for turning me on to this site. . very cool. .Thanks again Bob

http://fliptext.blogspot.com/2008/11/ten-tips-to-get-high-traffic-to-your.html

Bob can be reached at http://www.linkedin.com/in/bobgarrett

Here is another

http://weblogs.about.com/od/bloggingtips/tp/TipsIncreaseBlogTraffic.htm

and another

http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Marketing with Twitter

Twitter is a tool for “micro-blogging” or posting very short updates, comments or thoughts.  In fact, since Twitter was designed to be very compatible with mobile phones through text messages, each update is limited to 140 characters.  Truly, a micro-blog.  Another way to think of Twitter is like a cross between instant messaging (IM) and a chat room, because it is an open forum, but you restrict it to the people with which you connect.

Read more »

Do you want a Free Marketing Plan for your Company?

I am looking for a company, preferably online or web-based, who wants to have a marketing plan done free of charge by my marketing students. In the past the companies that have had my students do this have been very satisfied with the results.

The conditions are as follows:

You would have to come to Philadelphia, PA, USA to present at the end of January/2009.

Be available via phone and email throughout semester to answer student’s questions

Be physically on campus in May 2009 to evaluate presentations

I would prefer online or web-based companies for this term, but would consider any type of company if it was compelling.

Read more »

Article Marketing to Drive Traffic to your Website or Blog

The concept of article marketing has been around for ages even before the internet has been discovered. It has been used by publishers to get free content from contributors in exchange of free advertisement. This saves both publishers and entrepreneur’s ample amount of time and money.

Today, entrepreneurs, especially those who don’t have the money to shell out for their advertising cost, are relying heavily on article submission sites like ezinearticles.com. They post their articles to these sites in exchange of free advertisement or publicity for their website or products.

Read more »

Dr. Scott’s Blog one of Fastest Growing Blogs!

Thank you for making http://www.scotttesta.com one of the 100 fastest growing WordPress Blogs based on traffic!

That is pretty good considering there is over 5 million of them (5,093,580 to be exact).

So Thank you to all the readers and contributors for making this happen!

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Social Media Marketing Kit

Another Shout out to Bob Garrett – Garrett Consulting for turning me on to this site. . very cool. .Thanks again Bob

http://www.hubspot.com/social-media-marketing-kit-a

Bob can be reached at http://www.linkedin.com/in/bobgarrett

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Dr. Scott’s Predictions for 2009

  • Many Newspapers continue to struggle those that have high debt levels will consolidate, retrench through bankruptcy, or good old liquidation. .continue trend of starting to limit home delivery or not produce “physical paper” and go with pure web strategy like the Christian Science Monitor.
  • Yahoo gets bought – Maybe News Corp, maybe Disney, probably Microsoft. This train wreck has got to end. (What was Jerry Yang and the board thinking when they rebuffed multiple offers from Microsoft?) Read more »

Official Launch and Press Release of Dr. Scott’s Cool Marketing and Business Blog

For Immediate Release

Dr. Scott Testa
http://www.scotttesta.com/
USA 215-779-3276

stesta@scotttesta.com

Marketing Expert launches New Blog

Philadelphia, PA – December 31, 2008 – Dr. Scott Testa, a prominent marketing expert and professor has launched a new Blog, Dr. Scott’s Cool Marketing and Business Blog at http://www.scotttesta.com/, serving those who are interested in increasing their marketing presence and brand.

Read more »

Using Twitter as a Focus Group

Another Shout out to Bob Garrett – Garrett Consulting for turning me on to this site. . very cool. .Thanks again Bob

Using Twitter as a Focus Group

Bob can be reached at http://www.linkedin.com/in/bobgarrett

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

The Power of Social Bookmarking

Social Bookmarking is a very effective method of promoting a website or blog via the use of user generated content. If a submitted content is successful, this can send thousands of visitors to your site in a short period, potentially leading to numerous incoming links. This method of promoting content via social media sites is commonly termed as linkbait. Read more »

Free Webinar – How Online Marketing is Ripe for the Times

Another Shout out to Bob Garrett – Garrett Consulting for turning me on to this site. . very cool. .Thanks again Bob

How Online Marketing is Ripe for the Times

Bob can be reached at http://www.linkedin.com/in/bobgarrett

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Brands they are a changing. . . .

My recent interview for Associated Press about Brands that are gone (or will be gone) . .

More Top Brands Disappearing 2009 – MSNBC, LATimes, Boston Globe, Philadelphia Inquirer. . .

Sorry for be such a doomsdayer but, 2009 is going to be tough for a number of sectors in the US.

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Article on Free and Inexpensive Marketing and Business Ideas

Another Shout out to Bob Garrett – Garrett Consulting for turning me on to this site. . very cool. .Thanks again Bob

Although this is a recent article some of the links in the article do not work or the services have been discontinued. . but still great info. .

Start, run and grow your business for, you guessed it, free.

Bob can be reached at http://www.linkedin.com/in/bobgarrett

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Using Amazon to Drive Traffic to your Site

Image representing Amazon as depicted in Crunc...
Image via CrunchBase

Amazon is one of the single most popular sites online and knowing a few details about Amazon will help you send a surge of new and untapped visitors to your site or blog.

As you know, Amazon is a buyer’s market place and is a very powerful search engine for products of all sorts, especially books. Now, you’re probably saying to yourself, “yeah, I already know that about Amazon, but how do I get my share of Amazon’s traffic?” Well, I’m going to answer that question in just a few moments, but first, here’s just some of the benefits you’ll receive once you’ve ‘Set-Up’ what I’m about to show you.

Read more »

Making sure Search Engines can Recognize your Blog or Website

Search engines have the ability to drive a lot of traffic to your Blog or Website. Normally, if you’re going to get high levels of traffic it’s very important that the search engines can access all the information on them.
Read more »

Was on Fox Business Channel today!

The good news is that I was on the Fox Business Channel today talking about my brands that disapeared in 2008 article. . the bad news is my interview was cut short because of the problem with the feed. . oh well you win some . . you lose some. .but still a great experience!

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Cut costs or increase your income?

Cut costs or increase your income? By Rich Quindry

Many businesses foolishly focus on reducing expenses. Now, it’s true that you need to be wise, but how much can you cut and still stay in business? Probably the most you can add to the bottom line this way and still keep your doors open is 10 or 20%.

If you want to substantially increase your profit, you’ve got to increase your income, and you do that with marketing. Marketing is not an expense, it’s an investment. Paper towels are an expense.

Properly done, marketing returns much more in profits than it costs. If you were at a slot machine that continually paid back $200 for every $100 dollars that you spent would you consider putting in another $100 an expense or an investment? As long as your slot machine called marketing is paying off, you should be putting more money into it, not less. If it’s not paying off then you need to fix your marketing or fix what you’re selling.

By investing in marketing the potential increase in your profits is limitless.

Rich Quindry
Photography for Advertising

USA -   215-368-9260   voice / fax

“Digitally enhanced images that enhance your image.”

www.Quindry.com

Check out his blog at http://blog.quindry.com

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Best Social Networking for Business

Networking has been a tactic for building and marketing businesses long before the Internet. Web technology and the mass appeal of making connections online makes social networking an attractive channel for businesses that want to extend their reach, credibility and influence.

Read more »

Improving Blogging Productivity

Another Shout out to Bob Garrett – Garrett Consulting for turning me on to this site. . very cool. .Thanks again Bob

This is an interesting article about how to schedule your blog posting so you have consistent posting specifically names WordPress blogs but also can be done on Blogger

Improve Blogging productivity

Also a good site at http://www.howtomakemyblog.com/

Bob can be reached at http://www.linkedin.com/in/bobgarrett

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

I want business and traffic now!

I got a call today from a friend of mine that sells a product that improves and helps people with hemorrhoids (yes, hemorrhoids and yes it is a serious problem that a lot of people have).

She said to me how can I get the name of my product and company publicized the cheapest, fastest and easiest way with the most impact in a short period of time.

Read more »

Hyundai stepping up. . thinking “out of the box” and getting great press

Hyundai announced the “Hyundai Assurance Program” that would allow a customer to return a purchased or leased vehicle within 12 months of purchase because of a loss of income. The buyback program allows customers to return the vehicle for a number of reasons including unemployment, becoming physically disabled even if they die accidentally.

This sounds like a bad idea from a financial perspective for Hyundai but, I think it is absolutely brilliant from a marketing perspective.  Hyundai has a history of thinking “outside of the box,” in the past they resolved reliability concerns with their ten year 100,000 mile warranty. There are several companies that have followed with similar warranties.

From a consumers standpoint there are some details of the program that are suspect.  For example, if you have to return the car, the dealer dictates the price that they would value the car which would cast doubt in my mind about this deal.

But, my gut is the “Hyundai Assurance program” will be duplicated by other manufacturers.  Time will tell.

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Reinforce your Brand with your own Branded email

Are you tired of sending out emails that do not have your website or blog address in it.

For example, my old personal email address was stesta97@gmail.com my new one is stesta@scotttesta.com.

This way every time I send an email it promotes my blog.

You have to own a domain but they are cheap.  I use GoDaddy and set it up within ten minutes.

Previously Yahoo mail allowed you to do this but charged for it.

Google now does it for free.

Just go to Google Apps and sign up.

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Looking for Companies in Brussels, Switzerland and Germany who want Free Publicity!

I am looking for companies in Brussels, Switzerland and Germany who want some free publicity. I am participating in a student Marketing trip to these countries and we are  looking for companies to visit. If you are interested shoot me an email at stesta@scotttesta.com and I will fill you in on the details.

Thanks Scott

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

A Rant About Some Social Media Advocates

A Rant About Some Social Media Advocates by Lewis Green, Founder & Managing Principal – L&G Business Solutions

I am frustrated by some social media (SM) advocates (evangelists), who have little to no experience within corporations or business generally, telling businesses what social media is, how it should be used and, most of all, trying to convince smart, experienced marketers, communication’s specialists and C-level executives that social media is an elixir for what ails them.

Read more »

Yahoo. . . take me to your leader. .

Image representing Yahoo! as depicted in Crunc...
Image via CrunchBase

I predicted last year that Yahoo would get bought by Microsoft in 2009 which I think is still going to happen.  Yahoo is such a great franchise but whose leadership well. . strange. . Jerry Yang’s public persona was questionable. . I mean he just seemed to say things that made him seem “out of touch.”

I said it before. .  him and the board in retrospect were absolutely insane for not taking the Microsoft offer at 33 a share. .

Carol Bartz is going to be named CEO of Yahoo. . nice safe pick . . and exactly what Yahoo does not need.  Here are some of my comments http://www.internetevolution.com/author.asp?section_id=466&doc_id=170366&.

The funny thing is Yahoo is still an extremely valuable franchise. In my opinion the search results at Yahoo are as good at this point to Google’s; and Microsoft probably needs Yahoo more then Yahoo needs Microsoft.  Microsoft’s search efforts have been futile. (What is Microsoft doing with all the money they spend on their search efforts?)

Here is my dream scenario. . Apple buys Yahoo. . I would love to see this. . .doubtful yes. . but I can dream can’t I. .

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Reblog this post [with Zemanta]

Free CRM and Contact Management Software

Image representing Salesforce as depicted in C...
Image via CrunchBase

I was looking for a free CRM package to do a direct mail campaign that I am putting together. I looked at a number of packages that were free to use and I found through some searching Salesforce.com Personal edition that is free. Yes, the Personal edition is free. So far so good other then I am having some issue importing data off of an excel spreadsheet.  I will keep you posted.

Update

Bob Garrett pointed out

Zoho which is free but also can be shared between 3 users – also free

www.Linkedin.com/in/bobgarrett

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Reblog this post [with Zemanta]

Update on Free Press Release Sites

Good News for People Who Love Bad News album cover
Image via Wikipedia

As you know I am always looking for free and inexpensive ways to market.  After playing with some of the free press release sites one of the more interesting is pitchengine.com.  Based on an unscientific search after submitting a release to pitchengine I seemed to get some traction and some impact on the search engines.  Just a thought.

Reblog this post [with Zemanta]

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Free Marketing Webinar for Bloggers

Bob Garrett gave me a Shout Out about this free Webinar to help with marketing your Blog

The time is below:

Live Webinar: Friday, January 23, 2009, 12pm-1pm ET

The link is below:

Free Marketing Webinar for Bloggers

Bob is at http://www.linkedin.com/in/bobgarrett

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Reblog this post [with Zemanta]

Six Elements of a Great LinkedIn Profile

Image representing LinkedIn as depicted in Cru...
Image via CrunchBase

Post by Scott Cunningham

TheReferralAdvisor.com Your LinkedIn profile should be thought of as a marketing tool. Think about what your objectives are on LinkedIn and update your profile accordingly.

For example, do you want to use LinkedIn to…

  • find a job
  • generate leads & referrals
  • find an investor
  • find referral partners
  • find subscribers for your email newsletter

Because many people haven’t determined how to accomplish their objectives with LinkedIn, they tend to provide only the basic information.

The purpose of this is to take you beyond the basics and show you how to get the most from your LinkedIn profile. Therefore, I have assumed that you have already provided the basic information on your profile.

Read more »

The seven ways to get traffic on the Web

Cool Blogging Tool to help with Posts on Blogs

Image representing Zemanta as depicted in Crun...
Image via CrunchBase

Zemanta is a content suggestion engine. It provides tools for bloggers to make their work of gathering and filtering information easier. Zemanta enable a blogger to have his or her blog post ’spiced up’ with just a few clicks. This plug-in helps to find relevant content from all over the web delivered instantly as you blog. This plug-in works smarter with instant smart links, pictures, tags, related articles, and more. It supports Mozilla Firefox 2 and 3, and Internet Explorer 6 and 7.  Images are suggested from Wikimedia Commons, Flickr and various stock photo providers. They are suggested based on contextual comparison of the text and the image’s title, description and articles they were used in originally.

Read more »

Check Your Email’s Spam Score & Deliverability – Free Online Tool

Spam, the often-ma...
Image by Getty Images via Daylife

Check Your Email’s Spam Score & Deliverability – Free Online Tool

I have been building a direct mail list and have been playing with some email marketing and direct mail.  I found this cool tool that prevents emails from getting caught in spam filters.  I am not condoning spam. .I just want to point out that even if you have an opt-in email list emails can sometimes get caught in filters.

Reblog this post [with Zemanta]

10 Best Inauguration Marketing Stunts

The Inauguration of Barack Obama
Image by lonecellotheory via Flickr

Inauguration marketing – 10 examples of how marketers and advertisers are using the Inauguration to promote their products

Ten Best Inauguration Marketing Stunts

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Reblog this post [with Zemanta]

How to get Indexed by Google – Complete Guide

Blogger vs. WordPress.com Comparison Chart – 2009

Obama brand is a red-hot commodity

Dr. Scott’s Blog again make WordPress.com’s Fastest Growing Blogs

As Sally Fields would say. . “You really like me . .you really like me!”

Thanks again to readers and contributors for making this blog one of the top 100 growing blogs of wordpress.com blogs not bad considering there is over 5 million of them!

http://botd.wordpress.com/2008/12/27/growing-blogs-974/

http://botd.wordpress.com/2009/01/20/growing-blogs-998/

Reblog this post [with Zemanta]

Marketing and Selling via Ad Syndication

Craig Newmark, American Internet entrepreneur ...
Image via Wikipedia

Craigslist is an unbelievable service and a truly disruptive technology for classified ads. Those of you who do not know who Craig of Craigslist is here is his picture. (He has a sledgehammer in his hand because he is beating conventional newspapers in the classified game!)

But their also is an alternative to Craigslist. . . . Ad Syndication.

Here is an article that talks about how Ad Syndication works:

Free Online Ad Syndication

Reblog this post [with Zemanta]

Twitter being used by Bank for Customer Service

What Are the Top Performing Brands on Facebook?

Marketers Should Be in Charge of Social Media

10 Ways To Increase Your Twitter Followers

Twitter's Update Page
Image via Wikipedia

10 Ways To Increase Your Twitter Followers.

10 Ways To Increase Your Twitter Followers

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Reblog this post [with Zemanta]

5 Ways To Get the Most Out of LinkedIn

5 Ways To Get the Most Out of LinkedIn

5 Ways To Get the Most Out of LinkedIn

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Reblog this post [with Zemanta]

10 Tools to Make Your Blog Smarter, Faster, Better

The Day 250,000 People Showed Up At My Blog: Case Study

The Day 250,000 People Showed Up At My Blog

The Day 250,000 People Showed Up At My Blog: Case Study.

Reblog this post [with Zemanta]

4 Mistakes Young Salespeople Make

People wait in line o...
Image by Getty Images via Daylife

4 Mistakes Young Salespeople Make

4 Mistakes Young Salespeople Make

Reblog this post [with Zemanta]

Social Media for Small Business

Description unavailable
Image by Jack.ed via Flickr

Social Media for Small Business

Social Media Guide for Small Business. . .Good guide for Blogging, Twitter, Crowdsourcing, Sharing Videos. . .

Reblog this post [with Zemanta]

10 Social Networking Apps – TIME

Yahoo! 360°
Image by jetalone via Flickr

10 Social Networking Apps – TIME

10 Social Networking Apps – TIME.

Reblog this post [with Zemanta]

NBC sells out Super Bowl ads for record $206M

Super Bowl XLIII Logo
Image via Wikipedia

NBC sells out Super Bowl Ads

NBC sells out Super Bowl ads for record $206M.

Reblog this post [with Zemanta]

Super Bowl Ads Pushed the Usual (Well-Worn) Buttons

Super Bowl XXVIII logo
Image via Wikipedia

Super Bowl Ads Pushed the Usual (Well-Worn) Buttons

Super Bowl Ads Pushed the Usual (Well-Worn) Buttons

Reblog this post [with Zemanta]

In Super Bowl Ad Blitz, Monster, Doritos Score Big With Commercials

Angels game food
Image by LifeHouseDesign via Flickr

In Super Bowl Ad Blitz, Monster, Doritos Score Big With Commercials

In Super Bowl Ad Blitz, Monster, Doritos Score Big With Commercials

Reblog this post [with Zemanta]

Tiny Rival Tweaks Starbucks Over Decaf Edict

Starbucks logo
Image via Wikipedia

Starbucks customers steamed at the chain’s decaf cutbacks are the target in a marketing stunt by Caribou Coffee Co.

via Tiny Rival Tweaks Starbucks Over Decaf Edict – WSJ.com.

Add to FacebookAdd to NewsvineAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to Furl

Reblog this post [with Zemanta]

Did online companies market their brands well at the Super Bowl?

TweetBowl Taps Into Twitter To Find The Super Bowl’s Real Winners (The Ads)