Posted on November 10, 2009 by Scott Testa
Dr. Scott Testa – Television interview on Fox Business about Retailers going Green.
(Yes. . . I know there is a lag. . the feed was slightly delayed)
done
Filed under: green marketing | Tagged: Business, Fox Business, Fox Business Network | 2 Comments »
Posted on November 9, 2009 by Scott Testa
New York Attorney General Andrew Cuomo caused quite a stir this week with his antitrust suit against Intel, accusing the chip giant of conducting “an illegal campaign to deprive AMD of distribution channels.”
More than a few writers and bloggers chalked it up to politics. Cuomo’s ambitions are no secret: he wishes to be governor of the state just like his father Mario once was. With current governor David Patterson performing abysmally in opinion polls and up for reelection next year, this could be the time for the son of one of New York’s most famous governors to strike.
Scott Testa, professor of Business Administration at Cabrini College in Philadelphia, adds “My gut is Intel is a very aggressive company and [Cuomo] felt there was an opportunity there, and felt that New York consumers were being wronged, and thought he’d make his move. Intel is very dominant in their market.”
Right now, the testimony is from executives and e-mails dating back as far as 2002. A trial could mean a parade of past and present PC OEM CEOs like Michael Dell, Mark Hurd, Carly Fiorina and Sam Palmisano testifying under oath, which could be either devastating or exculpatory to Intel.
Testa doesn’t believe it was on that level. “I truly believe that this was a mid-level, low-level management issue where you had an aggressive sales person or sales managers. That’s my gut. These rebates are public knowledge. This is between two public companies,” he said.
The latter part of Cuomo’s claim that “Intel launched an illegal campaign to deprive AMD of distribution channels and consumers of product choice and lower prices” could be a tough sell, since no one would argue that CPU prices haven’t come down over the course of the decade even as they advanced and became more powerful.
http://www.internetnews.com/bus-news/article.php/3847451/Digging+Into+NYs+Antitrust+Suit+Against+Intel.htm
Filed under: Uncategorized | Tagged: Advanced Micro Devices, Carly Fiorina, Intel Corporation, Mark Hurd, Michael Dell, New York, New York State Attorney General, United States | 1 Comment »
Posted on November 7, 2009 by Scott Testa
In three weeks, a record number of runners are expected to take to Philadelphia’s streets and compete in the city’s 16th annual marathon.
With 10,000 entrants, the event with a budget of $1.7 million can count on a fourth consecutive year of growth while pumping $10 million into the regional economy and aiding seven local charities.
Those seem impressive numbers, until one looks elsewhere.
Take Chicago, for instance, where the marathon has 45,000 entrants and contributes $140 million to the economy, according to a University of Illinois study. The similarly sized New York marathon, being run today, means $220 million to that city. Both races generate tens of millions of dollars for scores of charities.
Overall last year, Philadelphia’s marathon ranked 12th in size in the United States, trailing the monsters like New York, Chicago, and Boston, but also races in Orlando and Portland, Ore.
“No other running race, in general, gets more people from out-of-town than a marathon,” said Dr. Scott Testa, a runner and a Cabrini College business professor who has studied the economic impact of sporting events. “Marathon runners are more willing to travel from out of state. Hotels and restaurants love them.”
http://www.philly.com/philly/business/68146787.html
Filed under: Uncategorized | Tagged: Boston Marathon, Cabrini College, New York, New York City, New York City Marathon, Philadelphia, Sport, United States | 3 Comments »
Posted on November 2, 2009 by Scott Testa
Filed under: Uncategorized | Tagged: amazon, Amazon.com, Books, Bookselling, Dean Koontz, Electronic commerce, National Retail Federation, Publications, Retailing, Shopping, Suggested retail price | Leave a Comment »
Posted on November 17, 2008 by Scott Testa
Filed under: retail | Tagged: abc, American Broadcasting Company, apple, Arts, Dramas, Hulu, interview, John Rawlins, Programs, Radio, Retailing, social marketing, television, tv, United States, video | 3 Comments »
Posted on November 19, 2008 by Scott Testa
Posted on November 21, 2008 by Scott Testa
Posted on November 21, 2008 by Scott Testa
Posted on November 22, 2008 by Scott Testa
Posted on November 22, 2008 by Scott Testa
Posted on November 22, 2008 by Scott Testa
Posted on November 23, 2008 by Scott Testa
Posted on November 23, 2008 by Scott Testa
Posted on November 23, 2008 by Scott Testa
I try to write about non-tradition marketing techniques on a regular basis.
One of the grandaddys of non-traditional marketing is selling your product through QVC.
I know a little bit about this company based on what I have been told by former employees, what I have read in the local news media and what a friend of mine has told me his experience was selling a product on QVC.
The bottom line is QVC moves tons of product, is a great vehicle for marketing your product and has a relatively good reputation in the Philadelphia area where I reside.
So the next step would logically be what would be considered the “QVC Studio tour” to get a upfront and personal look at the QVC experience.
So myself and my two kids treked out to bucolic West Chester, PA.
The experience was . . for lack of a better term. . odd.
We get to the QVC Studio and in the parking lot is this cool bus that QVC use to use to tour the country for “on site” broadcasting. . very cool but you could only see the outside there was no tour of the inside. . but still cool.
We proceeded to go in. First, you walk in to this lobby area which is very nice to buy your tickets.
We buy our tickets which were in my view a little pricey but what the heck its QVC . King of the Direct Response TV!!!!!!!!!!!
We wait approximately 15 minutes to go on the tour . . no problem.
Then we are met with our tour guide who appears . . lets say somewhat agitated for whatever reason.
Read more »
Filed under: Uncategorized | Tagged: Infomercial, QVC, tour | Leave a Comment »
Posted on November 25, 2008 by Scott Testa
Posted on November 25, 2008 by Scott Testa
Those of you that are familiar with the Commerce Bank chain which had branches in the Philadelphia, New York and Florida area know they were bought and were rebranded TD Bank.
TD is Canadian based and had a small footprint in the Philadelphia area previous to the Commerce aquisition.
They rebranded every branch within a really short time and my gut is this was a mistake.
First the Commerce brand was well liked in the areas it served by most people (with the exception of rival banks).
Secondly, history tells us that at least in the Philadelphia area they really like familiar bank brands.
Example, approximately 30 years ago Mellon Bank of Pittsburgh purchased Girard bank of Philadelphia and rebranded all the branches immediately. Girard had a good reputation in the Philadelphia area, was around forever and did not call their ATM’s . .ATM’s they cutely named them. . “George”. . . (Lets go to George to get some money! You mean “4 finger” George who will give you a payday loan at 50%. No silly . . George the machine that allows you to get money 7/24/365!).
Disaster. . confusion ensued. . deposits went down. . you know the rest of the story.
Mellon learned their lesson. When they bought another institution in Philadelphia. .PSFS. .they wisely cobranded them Mellon/PSFS.
TD kept the Commerce spokespeople Regis and Kelly. . good move. . kept the tag line. .America’s most convenient bank. . good move. . Changed sign colors from red, black and white to green, black and white. . . not a good move.
Time will tell.










Filed under: Branding, Uncategorized | Tagged: bank, banking, Branding, Commerce Bank, TD Bank | 1 Comment »
Posted on November 25, 2008 by Scott Testa
Posted on November 26, 2008 by Scott Testa
Posted on November 26, 2008 by Scott Testa
Tomorrow is the traditional Philadelphia Thanksgiving parade which was threatened to be cancelled because the previous years sponsor Boscovs, a regional department store chain is in bankrupcy. Ikea at the last minute stepped up and sponsored the parade. Really smart move on Ikea’s part from a business and PR perspective. Sorry Boscov’s you look like the Grinch.
First of all thank you Ikea for contributing in a holiday season that looks dismal from a retail perspective.
Ikea has some roots in the Philadelphia region. Their first North American store abutted the Plymouth Meeting Mall in Plymouth Township right outside the Philadelphia city limits.
Their new store in Conshockon right off of 476 is much bigger. If anyone knows the history of Ikea it was started in Sweden by Ingvar Kamprad who started his retail career riding around Sweden selling fish off his bike.
Needless to say old Ingvar is now one of the richest people in the world. Ikea is the largest retailer and manufacturer of furniture in the world. (Hey Ingvar can I have an end table, one of those lamps and a 1/2 pound of that those loxs.)
Ikea sells a lot of furniture but its reputation for sturdiness has been suspect for years. (Next time you move check out the contract the movers give you. There probably is a clause saying something to the effect that they are not responsible for Ikea furniture breaking during the move.)
On the other hand the prices are good, the selection is decent, the employees are nice and the swedish meatballs in the restaurant are to die for.
Update article from other news source about Ikea
http://www.upi.com/Business_News/2008/11/13/Ikea_rescues_Philadelphia_parade/UPI-40811226624495/










Filed under: Shout Out, retail | Tagged: Boscov, Ikea, retail, Thanksgiving | Leave a Comment »
Posted on November 27, 2008 by Scott Testa
Apparently the first time in Internet history the amount of on-line shopping actually decreased.
So What!
Back in the day when direct mail catalogs first started showing up in peoples mailboxes the pundits said that traditional retailing as we know it (Physical retail stores) was going the way of the Dodo.
Guess what we still have retail stores coexisting with catalog marketers and Internet retailing.
At the end of the day people still like the experience of shopping in physical stores. Always have, and for the foreseeable future, always will.
And with retailers like WalMart considering the use of new technologies such as RFID they will continue to close the gap in efficiency with their on-line and catalog brethren.
My crystal ball says that within 10 years Walmart has rfid scanners in their stores which will eliminate the need to scan the items in the carts. You will go through a scanner that resembles an airport scanner and all the items will be scanned this will decrease the time at checkout and virtually eliminate items not being scanned in the cart.










Filed under: Internet, retail | Tagged: Internet, Internet retailing, retail, rfid, Walmart | 1 Comment »
Posted on November 27, 2008 by Scott Testa
I teach 120 undergraduate students who range in age from approximately 18-20.
I am always curious of the the products they use, what they prefer and what is on their minds.
I did an unscientific pole on what products they were using. When I asked about what MP3 player they used almost all of them have an ipod.
When asked what social networking site they preferred again almost unanimously Facebook.
Neither of these products existed eight years ago. These are the customers of the future.
Based on these numbers if I am the marketers of the competing MP3 and social networking sites I would be very nervous.
So much for the first mover advantage (I am also talking about that train wreck over at Yahoo).










Filed under: Internet, social networking | Tagged: apple, Internet, ipod, social networking, yahoo | Leave a Comment »
Posted on November 28, 2008 by Scott Testa
Dear Steve Jobs:
You are weird. You are odd. You wear the same outfit all the time. (Although I have been accused of doing the same thing. Hey its not a stain it is a brown tie-dye.)
Yes you are wacky but you and and the merry men and women at Apple are marketing geniuses.
Just when I was trying to forget about you by watching “The Office” on network tv (I am so old school), you pop up in my consciousness by having your products placed predominately on “The Office.”
I know all the stories of the Apple Public Relation gods who are masters at product placement.
Please I am tired of all that great marketing. Please just leave my consciousness. . I am tired of reading about you, hearing about you, talking about you, fighting over you. .
When there were rumors whirling around the Internet that you were sick Apple stock went down precipitously.
I understand why.
Love Scott
PS
Dear Apple lawyers I understand you take your job very seriously please understand that I mean this letter in only endearing terms this is in no way to be construed as slander just a bad case of hero worship.










Filed under: Branding, public relations | Tagged: apple, Steve Jobs | Leave a Comment »
Posted on November 28, 2008 by Scott Testa
I was reading the NY Times (the real paper one) and GM had a full page advertisement on what they were doing to turn around their business and why they should receive a part of the TARP bailout.
All I could think of is the stories that are being circulated in the news media that each one of these CEO’s flew to Washington on their private jets to present at the Senate Sub-commitee for the bailout money.
What are you guys thinking!
Didn’t you or someone on your staff think this out? In your defense it may have made all the sense in the world. Lets face it your companies are in dire need of help and the more time you spend on the problems of your companies versus standing with the rest of us schleps in airport security lines may have made financial sense. You may have flown in a team of executive who made that trip via private jet cost effective.
But for the love of God did you think of the repercussions this would have when it came to your image; and the perception that you are trying to portray to the American people and other stakeholders who are trying to support you in this bailout.
Lets look back in history at the last bailout of an auto company in the US. (At around the same time Britain and Margaret Thatcher bailed out British Leland which in retrospect was an unmitigated disaster). Chrysler was bailed out by you and me (the taxpayers) back in the early 80’s. Lee Iacocca and the rest of the Chrysler executives knew a lot about the value of symbolism and a positive perception.
To put it bluntly, they were PR geniuses. Lee took a salary of a dollar. Presented a succinct and logical plan for Chrysler to exit their financial malaise. Lee went on TV and other media pitching the plan, his cars and why he was the man to lead this charge! Man that guy knew how to spin it!
Guess what Chrysler, lived up to its obligations and paid back the US taxpayer all the money they were given before it was due. Lee did what very few executives do in this day and age. He under promised and over delivered.
Did Lee quietly have his CFO wire the money to the treasury. No way Jose!! He personally delivered a huge check to the treasury in Washington ala Publishers Clearing house with Ed McMahon.
Talk about symbolism!! Lee your the man!!
So here is the advice I would give the master spinmeisters at the big three.
Fly coach, come up with a realistic plan to get yourself out of this mess, cut your salaries and be very aware of the perceptions you are portraying in the media.
Peace out
They are starting to listen! http://online.wsj.com/article/SB123058397854440471.html










Filed under: public relations | Tagged: Bailout, Big Three, British Leland, Chrysler, chrysley, Ford, General Motors, GM, Lee Iacocca, Margaret Thatcher, perception, pr, public relations, Tarp | 1 Comment »
Posted on November 29, 2008 by Scott Testa
Filed under: Branding, Shout Out, retail | Tagged: advertising, android, Branding, cell phones, cobranding, google, HTC, privacy, retail, smartphones, tmobile | Leave a Comment »
Posted on November 30, 2008 by Scott Testa
Lets face it we are in a recession or at least it feels that way. I get approached by people all the time that they don’t have the money to promote their goods and services. I would say in times like this it may be the time to ramp up the marketing and cut back on other areas (I know this is easier said then done).
I like free and cheap marketing. I like hearing about. I like talking about. I really like to see it in action.
A month ago a person was handing out lollipops at my kids soccer game which had a coupon for a free slice of pizza wrapped around it for a new local pizza restaurant. I like pizza. I really like free pizza. This restaurant probably hit 500 people in one morning with this offer.
In the whole scheme of things how much did this promotion really cost them? Not much compared to traditional advertising. Guess what? I drank the koolaid. We are regular customer and we would have never know about this restaurant had it not been for this promotion.
The other day I received an envelope addressed to “my neighbor.” It was from a neighborhood kid looking for some babysitting work. What struck me about the package that was enclosed is that it had testimonials, professional looking stationary and a refrigerator magnet with both her home number and cell phone number. This is from a kid that is 13 years old. Guess where that magnet is? Right on my refrigerator. Guess who we are going to call next time we are in a fix for a babysitter.
Finally, I was reading the Saint Joe’s HawkEye newspaper. (Shout out to them I love reading the Hawk) I read an article about a student that started a cookie making business ala Mrs. Fields. I then notice that this same budding entrepreneur had notices on the bulletin boards placed in the hallways of the classroom building with an ad for her company with a tear-off section for her phone number. I was hit by two different forms of cheap marketing within 10 minutes.
What do these three examples have in common? They not only advertised but they left the prospect with something to remember them by. A lollipop, a refrigerator magnet a tear-off phone number tag.
My gut is all these examples have a very high ROI.
We are not talking rocket scientry. . just good common sense which at times is lacking from even the best organizations when it comes to marketing.
You are also reading a blog that cost me nothing. . nada. . so I want to give a shout out to WordPress.com for helping me market on the cheap! Other alternatives are the free social networking sites such as Linkedin, Facebook and MySpace.
Update:
Another idea is to approach your local schools hand out a flyer to local school children to bring home to their parents this is especially effective for neighbor hood organizations such as sports leagues and social organizations targeting this demographic.










Filed under: Shout Out, social networking | Tagged: Add new tag, cheap, facebook, free, Guerilla Marketing, linked in, myspace, Wordpress | 1 Comment »
Posted on December 1, 2008 by Scott Testa
Preparing for presentations isn’t easy. Even team meetings with your colleagues can be stressful and challenging. Few of us are true extroverts, and even fewer of us are comfortable with public speaking.
So how do you prepare for a big presentation?
There’s no straightforward answer. And there’s lots of great advice on public speaking out there. Some people recommend memorizing a script and practicing it intensely for as long as you possibly can. Other people suggest having key talking points and riffing on those. I’m not sure anyone would suggest going totally unprepared, because that would be tantamount to presentation-suicide … but from heavy-duty preparation to minimal preparation, you’ll get it all, and everything in-between.
Here’s my suggestion: Do what you need to in order to feel confident and comfortable giving the presentation.
If you’re not sure what to do in order to feel confident and comfortable, then I’d lean towards being more prepared than not.
Here are some tips for things you can do:
- Start with your key talking points. There’s no point writing a full script or presentation until you know what points you want to hammer home. Then, you can stick with a standard format: (a) tell them what you’re going to show them; (b) show them; and, (c) tell them what you just showed them.
- Write a script. I think this is a good idea. It lets you write everything out and start massaging the words the way you want. It also gives you a benchmark against which you can practice and refine things.
- Don’t get hung up on specific words. It’s unlikely that missing or changing any one word will totally ruin your presentation, so don’t worry about perfection. The only person that knows you “screwed up” is you…
- Find your speaking style. Over time with enough practice you can learn to speak and present in any style, but if you’re in crunch mode and don’t have enough time, just try and find your own speaking style. Find your groove. Some people are ultra-enthusiastic. Some are much calmer.
- Practice in front of people. I haven’t done this yet, but I’ll be doing it soon. If you haven’t given a lot of presentations this will feel awkward but it’s better to get over those feelings now rather than when you’re on stage. So practice in front of others. But be careful about taking their advice, especially if the presentation is fast approaching. The risk is that you try to incorporate changes you’re not really comfortable with, whether it’s in the actual script or in your presentation style, and you end up causing more damage than good. Given the opportunity you should seek expert help with your presentation, but be careful about how you take any advice, especially late in the game.
- Practice with distractions. It’s great to sit in a bubble with no distractions whatsoever and practice. You need the quiet time to memorize things and get a feel for what you’re doing. But I’m also practicing while distracted – be it by other sounds or visually (people walking by my office door, for example) because it makes me feel more confident that I can pull it off.
- Practice piece by piece. I’ve found it quite helpful to practice each section of my presentation in pieces. I’ll focus on one part, memorize the core elements, run through it till I’m comfortable and then move to the next piece. Then it’s just a matter of stringing the pieces together, which is easier.
- Practice hand gestures. If you’re giving a “naked” presentation (with nothing in front of you like a table, etc.) then you need to be aware of what you’re doing with your hands. And your feet. So think about your hand gestures and how they relate to what you’re saying. If you plan to move around, pace in sync with your words. I’ve been practicing this for a few days with great success. The hand gestures and where I’m walking are triggers cuing what I should be saying.
- Find your comfort zone. All the advice in the world won’t help if you can’t get comfortable with your preparation, practice techniques and ultimately, the presentation itself. Do whatever makes you feel comfortable. The more comfortable you feel, the more confident you feel, and the better things will go.










Filed under: sales | Tagged: presentation | 2 Comments »
Posted on December 2, 2008 by Scott Testa
We are in a recession. Money is tight. Your business is asked to give a donation for a non-profit. You contemplate what to do.
At the end of the day it may make more business sense to give a small contribution then to give none at all.
First if you are going to donate to a cause ask the person who is asking for the contribution what kind of recognition you are going to get for it. Are you going to be listed in a directory or newsletter or announced at the fundraising event. If not you should request as much recognition as possible.
If you have to limit your conributions limit it to those organizations who are going to give you the most recognition. If you are a non-profit looking to raise money you should find unique ways to give recognition to those organizations and individuals who give.
Whatever you do if you donate your services honor the comitment. I won an item a charity auction a few years back. The company was refusing to honor the service they donated. I went back to the nonprofit who had to intervene on my behalf. The funny thing was I needed a larger type of service from this type of company. Needless to say this is very shortsided, unethical and stupid.
For example, I know an individual who runs a fund raising event every year for a local non-profit. They are one of the largest and stable employers in the town in which they provide social services at no cost or low cost to members of the community. The vast majority of local businesses contribute something. They reauest donations once a year, even if it is as low as $10 or $25 of cash, gift certificates, donated items or services.
A local restaurant refused to give any contribution year after year. Internally the non-profit kept a list of the organizations who contributed every year. They published it in their newsletter and their intranet. Word got out within the non-profit that this restaurant refused to give something year after year and some employees took it upon themselves to not go there anymore.
Guess what. . they no longer are in business.










Filed under: Uncategorized | Tagged: contributions, marketing, non-profit, nonprofit, Scrooge | Leave a Comment »
Posted on December 3, 2008 by Scott Testa
The problem with getting a domain name today is that most of the names you desire are taken. I have found a number of tools that make the process of finding available domain names much easier.
1. Bust A Name
Enter a couple of keywords, use the included thesaurus by clicking on the blue arrrow in box #2, and watch the software combine the words into dozens or even hundreds of possible variations. You choose how many words to combine, what domain name extension you want, as well as prefixes and suffixes to add to your list of keywords. You can even plurize your nouns (pant -> pants), and drop vowels (flicker -> flickr).
Best of all, once a list is generated, you can sort it by readability, length or the number of syllables.
A lot of options but I had some trouble figuring out interface and how it worked.
2. NameBoy
My favorite for the ease of use and simplicity. Simply enter a primary keyword, a second keyword (optional) and specify whether you’re willing to accept domain names with a hyphen and off you go! NameBoy works on a cached database of domain names so it’s fast, but it also means once in a while a domain name you like will already be registered, so act quick!
3. 123Finder
Enter keywords to find available domain names, or browse a lengthy list of available domain names by their length. Looking 4-letter domain name? There’s 4 .com’s available, and 4383 .net’s. You can narrow down the list by only showing domain names containing or related to certain keywords, as well as whether or not they have numbers or hyphens.
Update here is another good site
http://www.domainexposer.com/
This is my second favorite of these sites. Super flexible but gives you both available domains and ones that are not so you spend a lot of time going through the list if it is long.
Another good site
Makewords
And another
Domainsbot










Filed under: Internet, Uncategorized | Tagged: domain name, finder, registration | Leave a Comment »
Posted on December 5, 2008 by Scott Testa
Are you preparing to launch a new product, or service? Have you recently, started using press releases? A well-written press release that is newsworthy can generate media exposure, new business, search visibility, web site traffic, and much more.
Writing a successful press release requires you to present your organization and your story with the perspective of news. Step away from the advertiser’s mindset and step into a journalist’s mindset. Cover the interests of your target audience and focus on why they care about your story. Journalists may publish a press release in entirety, but only when it reads like news.
Let’s go over the basics and then review a sample press release format. Following the standard press release format will increase the chances of having your newsworthy event being picked up by the media.
Basic Guidelines
When writing your press release use the inverted pyramid format, placing less important information further down in the release.
Structure your press release in block format by not indenting your paragraphs.
Review your press release and make sure it does not sound like an essay; it should be informative but appealing.
Keep your press release within 500 words; this should be enough to cover your news event and prompt people to take action.
Proofread your press release more than once. Step away after you are done writing and come back with a fresh set of eyes.
Writing a press release requires you to write a persuasive story that will compel journalists and consumers to take action. Our sample press release format is just a guide for the structure of a press release, but keep in mind that any story can be told from many angles. Try visiting the news sections of industry leaders Web sites or go to the newswires and see how others are telling their stories.
Press Release Format
Headline
Create an active and descriptive headline that will capture the reader’s attention. The headline should appeal to journalists as newsworthy.
Summary
Write a summary of your press release that helps clarify the headline, and describes what the press release is about..
Body (Answer the Where, When, Who, and What)
Lead Paragraph
City, State – Month Day, Year – Organization Name – Answer the “what” in the rest of this paragraph.
Include Quotes
After the first paragraph of the body it is a good idea to include at least one quote from an executive that discusses why this is an important news event. Add credibility to your press release; identify the people you quote using their title, and company name in addition to their name.
Answer the Why and the How
The second paragraph of the body should connect the first paragraph to more detailed information about the “why” and the “how” of the news event.
Additional paragraphs should contain supporting information, industry statistics, and quotes.
Call to Action
The last paragraph is where you can make a call to action. This is your opportunity to prompt your target audience to do something.
### (Use three number signs to denote where the press release ends)
Corporate Summary
Include a short summary about your organization.
Contact Information
Include the contact information of a person the media can follow up with. (Name, Company Name, Phone Number, E-mail Address, Company URL)










Filed under: public relations | Tagged: pr, press release, public relations | Leave a Comment »
Posted on December 7, 2008 by Scott Testa
Having a business weblog that provides good information for your customers while being timely and fun can add a new dimension to your Web site.
Blogs are a powerful tool for marketing and promotion. Because the entries are short, and often full of links, they are more keyword heavy than standard articles often are. Plus, being short, they are easy for your customers to read (and you to write), so they are more likely to come back daily to see what you might have to say on that day.
If your company is very formal, a blog is a place to show your customers that it is made up of people just like them. You can do this without becoming too personal or diary-like.
Using a Blog for Business
There are lots of ways you could use a blog in a business:
Frequently Asked Questions
If you get a lot of mail to your webmaster account, you can post the common questions up on a blog. This will provide your customers a place to go to see questions and answers, and as new questions come in, you can post them to help more people.
Promotions
If you do promotions every week or few days, you can use a blog to highlight them.
Contests
Daily contests and games are a great promo in a blog. They are fun, and bring your customers back.
What’s New Pages
If you add lots of new articles, information, or products regularly, sometimes it can be difficult for your customers to find out what’s new. A quick blog entry can show them what’s updated on your site.
What’s Coming
You can use a blog to peak interest in future products or projects. It’s also a great way to keep notes about what you’re planning for your customers, the entries are archived so nothing is lost either for you or your customers. Plus, if your blog tool has a comments feature, you can use that to judge interest before it goes live.
Photo Blog
Rather than writing, you could put up a daily photo for your customers. A photo and a short description can be very compelling.
News
The most common use for business blogs is news, usually about the specific topic relevant to the company.
Filed under: Internet | Tagged: blog | 1 Comment »
Posted on December 9, 2008 by Scott Testa
Social Business Networks inexpensively interconnect professionals online, in particular, independent entrepreneurs and smaller companies. Social Business Networks also give you the opportunity to showcase your experience and achievements within your network. If you are an entrepreneur or small business owner, you need to be literate in the current world of social networking profiles, tools, and online connections to stay competitive and promote your business.
Participating in social networking is an often-overlooked small business marketing tool. In the real world, our networks are hidden. Social networking sites solve this problem by letting you see who your friends and connections know, who your friends, friends know and so on. You then are free to contact anyone that interests you by inviting them to join your own social network.
If you are looking to expand your contact base, LinkedIn and Facebook are two of the more popular services that facilitate business-oriented connections. Facebook showed a 270 percent increase in visitors in 2007 over the year before according to comScore, a leader in measuring the digital world.
Here are 5 quick tips to successful social business networking:
1. Take the time to learn how to properly use the business social networking site that you join. Most social networking sites offer online tutorials. Many sites allow you to post your own user generated content in the form of blogs, pictures, slide shows and videos. Many users do not use the social networking sites to their fullest potential by taking advantage of these features.
2. Don’t let your ego take over and join in the race to build up a massive list of contacts to show off your “social power.” If you have more than 500 “friends,” take the time out to sort through these “friends” to be aware of the people you may be attracting to your network.
3. Build and manage your online reputation. According to a report on MSN, several companies are now using the “friends” on an applicant’s social-networking page as references. Not only are they looking at your page on sites such as Facebook and LinkedIn, they may also take the next step in contacting your friends. The old days of a page with three references and three phone numbers on it that you controlled are over. With social business networking, you open up your rolodex for the whole world to see.
4. Be professional. Type your posts, e-mails, comments or chats in a professional manner and do not use internet slang such as “lol”, “omg”, etc. Type your email, comments or chat messages as if you were standing in front of the person speaking face-to-face. Let’s face it; this could be your first impression with a potential client or HR recruiter.
5. Establish a Routine. When logging on to your preferred Business Social Networking sites, set aside a designated length of time to spend here. Have some specific goals in mind when visiting the site.
Don’t take a pass on the whole social networking trend. Millions of professionals are learning how social networks work, how social networking works, and how shared applications can be viral and ever-present. Don’t miss out on this opportunity to create a successful social business network of your own.










Filed under: Internet | Tagged: facebook, linked in, social marketing, social networking | 3 Comments »
Posted on December 10, 2008 by Scott Testa
Write quality content
It might sound obvious to most of us that your blog’s content has to be excellent. In many cases, however, bloggers write mediocre posts and spend most of their time trying to drive traffic to their blogs. Granted, they get a fair amount of visits, but those people will never come back. Converting one-time visitors into subscribers is by far the most important thing you need to do to keep a steady flow of traffic visiting your blog.
There is another excellent reason to write quality articles. The better your content is the more people will link to your blog. And as we all know, quality incoming links are the key to high search engine rankings.
Let your readers subscribe
There are two major ways people can subscribe to your blog: email and RSS. Give them both options. RSS is a great technology but a huge percentage of your readers are not very familiar with it.
Submit your feeds
Every time you write a new post, submit its RSS/Atom feed to the major feed directories: FeedAge, FeedRaider, FeedAgg, FeedFury, GoldenFeed, and BlogDigger. Also submit your blog’s main RSS if you haven’t done so yet.
Ping your posts
When you ping your posts, the search engines are more likely to index them faster. These are the ping services such as pingomatic.com and feedburner.com
Social bookmark your own posts
Create an account with the top social bookmarking services and bookmark each new post that you write. These are some of the ones I use: Digg, Delicious, Propeller, Technorati, Reddit, Google Bookmarks, Yahoo Bookmarks, MSN Bookmarks, Blinklist, Linkagogo, Wists, Kaboodle, Furl, Faves, and StumbleUpon.
Add social bookmarking capabilities to your blog
Give people the opportunity to bookmark your posts. There are several plugins that work for most blogging platforms. My favorites are ShareThis and Sociable.
Forums and blogs
Interact with your community, provide useful tips, and answer their questions. Become an authority in the field and invite them to visit your blog. Don’t spam them, though. Make sure that you are helping them, not just posting your blog’s link everywhere.
Use viral marketing
I think that all blogs should have an option to “Tell your friends” about it. Sure, your visitors can copy your link, open their email clients, and send your blog’s link to their friends. But if you don’t make it easy for them, chances are that they won’t.










Filed under: Internet | Tagged: blog, blogging, Internet, press release, social marketing, social networking | 1 Comment »
Posted on December 12, 2008 by Scott Testa
Who hasn’t seen some goofy video on YouTube hawking an insane topic? There’s plenty on YouTube that you probably wouldn’t want to watch, but there’s also a hidden marketing opportunity there. So says Michael Miller, author of YouTube 4 You, a recently released book that shares YouTube secrets. Here are three simple ideas you can put into action today.
1. Use Your YouTube Videos to Promote Other Products and Services
You can upload videos that function either as blatant advertisements or infomercials, or as “teasers” for additional services. If you have a product to sell, make it a how-to video to attract viewers, and prominently display your web page address or phone number in the video. If you’re a consultant and want to promote your services, try demonstrating what you have to offer potential clients by uploading a motivational lecture or a slideshow about specific business practices. Use the video to establish your expert status and then display your email address or web page URL to solicit business for your services. If you’re an author, read an excerpt of your book in the video. If you’re a musician with a CD to sell, create a music video. If you’re an artist, create a photo slideshow of your work.
2. Sell Product Placement in Your Videos.
Just as movie studios and television networks sell product placement in their movies and TV shows, you can sell them in your YouTube videos, especially if you have a track record of high viewership. If you need extra resources to sell product placements, you can use the services of Entertainment Media Works www.entmediaworks.com, a company that specializes in product placements. You can use plinking, the process of adding a link to a product or service to an object or image in a video, such as a jacket you’re wearing.
3. Sell Advertising Around Embedded YouTube Videos on Your Own Website.
All you need for this is a YouTube video or two, your own website, and a free subscription to Google AdSense. The key to this approach is to generate revenues from your own website, from traffic driven by embedded YouTube videos. The more interesting the videos, the more traffic you’ll attract; the more traffic you attract, the more click-throughs you’ll get on the ads you place on your site. Google AdSense will place content-targeted ads on your site, sell those ads to appropriate advertisers, monitor visitor click-throughs, track how much money is owed to you, and then pay you what your earn.










Filed under: Guerilla Marketing, Internet | Tagged: Youtube | Leave a Comment »
Posted on December 14, 2008 by Scott Testa
Print media is dying. They are blaming the current economy and the decline of advertising and classified sales as the culprit of their troubles. Here are some other factors that explain the downfall of the newspaper business.
Most newspapers are either very liberal or very conservative. Readers are growing weary of this. They want unbiased news reporting, not slant. By the way, network television news; better learn quickly from print media on this one before its too late for you too!
With the exception of the bi-fold newspapers, the “technology” and packaging has not changed in decades. Please name me one other “product” that has not evolved in what seems like forever.
Print media blames the Internet and cable news channels for their loss of business. To some point, there is truth in that, as the immediacy of the ‘net and cable is hard to challenge, unless, you actually provide your readers in-depth facts and knowledge that they cannot readily find elsewhere. Keep in mind that the Internet and cable news channels are also usually slanted, and only give superficial attention to the stories that they report on.
Today’s reporting is like politics, all about the “gotcha.” That’s not what readers want, but how many newspapers do you know that actively interact with their readers in a way that provides them with the needed feedback to better service their readers?
At some point, if printed media does want to survive, it must stop acting like the victim of a tragedy and instead start reacting like a boxer who has been hit with a body blow: get up, re-group, and fight back!
Update 12/24/08
Americans prefer news from Web to newspapers: survey










Filed under: Uncategorized | Tagged: dead, newspapers, print, print media, traditional media, trqditional media | 3 Comments »
Posted on December 14, 2008 by Scott Testa
Post by Alexander Kinch
Let’s face it, Apple is “The King of the Jungle” when it comes to marketing. From their release of the first line of IMac computers, to the release of the new IPhone 3G. Apple always finds a way to have a strong Return on Marketing Investment (ROMI). As if all this success was not enough, they have found a new demographic to target, the “Green Market”.
Over the last few decades there has been a growing concern with our environment and the effects computers, televisions, and other electronic devices have on our environment. Apple has found a way to capture this demographic of people with their new line of notebook computers. The new line of MacBook notebooks’ casing is made from one piece of completely recyclable aluminum; they do not contain harmful toxins such as mercury and arsenic, which is found in most notebooks; they can run on the power used by one quarter of a single light bulb; and use less packaging material than most other notebooks.
Sounds catchy, doesn’t it?
Apple has become the “trend setter” of the electronics market and has really stepped its game up, yet again, with this new line of notebooks.
I am sure you have seen advertisements for this new line of notebooks and know a thing or two about them already. After reading this small blurb on Apple’s new line of computers I bet you want to check them out online and find out more so here is the link for their new line of notebooks.
http://www.apple.com/mac/green-notebooks/










Filed under: Branding | Tagged: apple, green marketing, marketing, Return on Marketing Investment, ROMI | Leave a Comment »
Posted on December 17, 2008 by Scott Testa
Posted on December 18, 2008 by Scott Testa
Blogger:
Manny Gonzalez
PARIS Technologies International, Inc.
mgonzalez@olap.com
In 1987 noted management consultant and author Tom Peters authored his third book entitled “Thriving on Chaos.” The book focused on what Peters saw as the successful management practices that businesses must employ in order to not just survive but to thrive in the face of mounting marketplace turmoil occurring at the time. Speed ahead to 2009 and while marketplace turmoil persists (thanks in good measure to the on-going economic recession) could Peters have envisioned the Web 2.0 explosion that is causing catastrophic chaos for marketers worldwide, to boot? I can’t answer that question. But, I do know that the chaos marketers are facing today is not going away any time soon so we, as savvy marketers, just may as well embrace the chaos and try our best to not just survive but as Peter’s postulated – thrive. I will attempt now to describe, in very broad terms, what I see as the key elements of a successful B2B marketing strategy.
First off, begin to think of your marketing planning in two ways:
- What do I need to do to gain leads?
- What do I need to do to create the right message?
By thinking of your marketing plans in these ways, you will be able to focus on the steps that you will need to take in order to identify the best way to reach your target market and ensure that you’ve crafted the right message for that audience.
Read more »
Filed under: Internet, social networking | Tagged: 2009, marketing, social marketing, social media, target market, web 2.0 | 1 Comment »
Posted on December 19, 2008 by Scott Testa
The reason we all write blogs and content for our websites is because we have something that we feel is important to say, and we want to get that message out to the public. There are a lot of badly written, boring posts and articles floating around on the web and most of us can’t be bothered to read them to get the information we need out of it. But, the good news is that I do believe if something is truly well written or entertaining that people will read it. Therefore, in order to get our message across, we have to make our writing more appealing to our readership. Fortunately, these few simple copywriting tips can be used to help you tighten your writing.
1. Plan Ahead
Listen, if you don’t know where you’re going with your writing, than your readers don’t stand a chance. Before you sit down and put fingers to keyboard, think about what you want to say and what the logical flow of your thoughts should be. Your writing should be orderly and have direction. If you’re looking for a great starting place, try this simple adage: Tell people what you’re going to tell them, tell them, and then tell them what you’ve told them. It’ll help lend focus to your thoughts.
Read more »
Filed under: Internet | Tagged: blog, blogging, content, Internet, tips | Leave a Comment »
Posted on December 19, 2008 by Scott Testa
Posted on December 19, 2008 by Scott Testa
LinkedIn’s popularity and relevance as a social networking site has increased dramatically since its inception. The site provides a great way to network with other professionals, and is a great resource to form and enhance business relationships. However, few people realize that there is an SEO benefit to LinkedIn as well. In the SEO world, keyword text links are king. Below are instructions for how to adjust your LinkedIn profile to include three text links with keyword rich anchor text (good for SEO) pointing back to your website. Once you login, it will only take a minute of your time.
To get started you first need to assemble a list of three URL’s and three keywords you would like to optimize for. For our example we will use our client Gould Cooksey Fennell, a law firm in Vero Beach Florida. Here is our list:
Keyphrase URL
Vero Beach Lawyer http://www.gouldcooksey.com
Vero Beach Attorney http://www.gouldcooskey.com
Vero Beach Corporate Law http://www.gouldcooksey.com/site/corporate_law/
Read more »
Filed under: Internet, social networking | Tagged: Linkedin, search engine optimization, seo, social marketing, social media, social networking | 11 Comments »
Posted on December 21, 2008 by Scott Testa
Posted on December 21, 2008 by Scott Testa
Post by Jessica Weyhmuller
How many people a day do you see using a cellular phone? If people are not making calls, they are most likely texting, and if they are not doing those forms of communicating they could be checking the news, their email, playing a game, or listening to music. There are close to a billion mobile phones used worldwide, many of which have Internet capabilities. What better way to take advantage of this, than to market and promote right to these mobile phones or devices (PDAs) … welcome to the world of m-commerce. This form of e-commerce activity is predominant in Europe and Asia. For example, over half of Japan’s Web users access the Internet by means of a mobile device; for them it is actually cheaper! In the U.S., it has yet to catch on as quickly, but slowly cell phone companies are beginning to target the high-school/college level demographics.
Read more »
Filed under: Internet | Tagged: cell phones, Internet, mcommerce, mobile commerce, smart phones, sms, ucommerce | Leave a Comment »
Posted on December 22, 2008 by Scott Testa
Headshots are very useful in humanizing a business and building trust. Who do you trust more, a corporation or a person? They often form the first impression a person gets of your company’s key people. Because you only get one shot at a first impression, you’d better make it as good as you can.
They don’t have to be formal – it depends on the audience that you’re trying to appeal to.
For business use, a headshot should give the impression of an intelligent, warm individual that looks trustworthy and approachable. They should look important while remaining likable. They should express vitality. Good eye contact with the viewer is extremely important – you want viewers to be able to connect with them and picture themselves doing business with them.
Read more »
Filed under: Uncategorized | Tagged: ASSIGNMENTS, Branding, BUILDING TRUST, CORPORATE PHOTOGRAPHY, DIGITALLY ENHANCED PHOTOGRAPHY, EXECUTIVE PORTRAITS, head shot, headshot, HEADSHOTS, image, marketing, phot, PHOTOGRAPHY OF PEOPLE, PHOTOSHOP, POST-PRODUCTION | 2 Comments »
Posted on December 23, 2008 by Scott Testa
Companies need to utilize all disciplines of marketing to get the greatest ROI. Direct mail (snail mail) vs. email and viral marketing is always the question. Both can work in concert to build your list of prospects for your permission marketing program.
Most companies get their first email campaigns out to just a small fraction of its prospect base in hopes that they pass it along to a friend or colleague and hope that they sign up for a subscription.
To jump start or build your subscriptions you can utilize Personalized URL’s, (PURL).
With a PURL you can:
Develop cross media marketing campaigns
Build you email prospect base by utilizing a direct mail list
Quantify responses with real time reporting
Gather critical demographic information with a survey
Gather cell phone numbers for a texting campaign
Set up automatic responses via email or texting
Read more »
Filed under: Internet, Uncategorized | Tagged: email, email marketing, Internet, purl, ROI, spam | 1 Comment »
Posted on December 23, 2008 by Scott Testa
Posted on December 25, 2008 by Scott Testa
I am looking for a company, preferably online or web-based, who wants to have a marketing plan done free of charge by my marketing students. In the past the companies that have had my students do this have been very satisfied with the results.
The conditions are as follows:
You would have to come to Philadelphia, PA, USA to present at the end of January/2009.
Be available via phone and email throughout semester to answer student’s questions
Be physically on campus in May 2009 to evaluate presentations
I would prefer online or web-based companies for this term, but would consider any type of company if it was compelling.
Read more »
Filed under: Branding | Tagged: free advice, free marketing plan, marketing plan | Leave a Comment »
Posted on December 26, 2008 by Scott Testa
The concept of article marketing has been around for ages even before the internet has been discovered. It has been used by publishers to get free content from contributors in exchange of free advertisement. This saves both publishers and entrepreneur’s ample amount of time and money.
Today, entrepreneurs, especially those who don’t have the money to shell out for their advertising cost, are relying heavily on article submission sites like ezinearticles.com. They post their articles to these sites in exchange of free advertisement or publicity for their website or products.
Read more »
Filed under: Internet, public relations | Tagged: article, article marketing, Internet, marketing, public relations | 1 Comment »
Posted on December 27, 2008 by Scott Testa
Posted on December 29, 2008 by Scott Testa
- Many Newspapers continue to struggle those that have high debt levels will consolidate, retrench through bankruptcy, or good old liquidation. .continue trend of starting to limit home delivery or not produce “physical paper” and go with pure web strategy like the Christian Science Monitor.
- Yahoo gets bought – Maybe News Corp, maybe Disney, probably Microsoft. This train wreck has got to end. (What was Jerry Yang and the board thinking when they rebuffed multiple offers from Microsoft?) Read more »
Filed under: Internet, retail, social networking | Tagged: 2009, 2009 predictions, android, apple, Big Three, Branding, Chrysler, facebook, Ford, GM, google, Linkedin, predictions, social marketing, social networking, twitter | 2 Comments »
Posted on December 30, 2008 by Scott Testa
For Immediate Release
Dr. Scott Testa
http://www.scotttesta.com/
USA 215-779-3276
stesta@scotttesta.com
Marketing Expert launches New Blog
Philadelphia, PA – December 31, 2008 – Dr. Scott Testa, a prominent marketing expert and professor has launched a new Blog, Dr. Scott’s Cool Marketing and Business Blog at http://www.scotttesta.com/, serving those who are interested in increasing their marketing presence and brand.
Read more »
Filed under: Branding, blog, public relations | Tagged: blog, blogging, Branding, Internet, marketing, press release, publicity, social networking | Comments Off
Posted on January 3, 2009 by Scott Testa
Social Bookmarking is a very effective method of promoting a website or blog via the use of user generated content. If a submitted content is successful, this can send thousands of visitors to your site in a short period, potentially leading to numerous incoming links. This method of promoting content via social media sites is commonly termed as linkbait. Read more »
Filed under: social networking | Tagged: Del.icio.us, Digg, Internet, linkbait, reddit, social bookmarking, social networking, Technorati | Leave a Comment »
Posted on January 3, 2009 by Scott Testa
Posted on January 3, 2009 by Scott Testa
Posted on January 4, 2009 by Scott Testa
Posted on January 16, 2009 by Scott Testa
Amazon is one of the single most popular sites online and knowing a few details about Amazon will help you send a surge of new and untapped visitors to your site or blog.
As you know, Amazon is a buyer’s market place and is a very powerful search engine for products of all sorts, especially books. Now, you’re probably saying to yourself, “yeah, I already know that about Amazon, but how do I get my share of Amazon’s traffic?” Well, I’m going to answer that question in just a few moments, but first, here’s just some of the benefits you’ll receive once you’ve ‘Set-Up’ what I’m about to show you.
Read more »
Filed under: Internet, blog | Tagged: amazon, Amazon.com, blog, Cut copy and paste, domain name, marketing, Web Design and Development, Web search engine, Website | 1 Comment »
Posted on January 5, 2009 by Scott Testa
Search engines have the ability to drive a lot of traffic to your Blog or Website. Normally, if you’re going to get high levels of traffic it’s very important that the search engines can access all the information on them.
Read more »
Filed under: Internet | Tagged: blog, google, Internet, msn, search engine, search engine optimization, seo, yahoo | 4 Comments »
Posted on January 6, 2009 by Scott Testa
Posted on January 6, 2009 by Scott Testa
Cut costs or increase your income? By Rich Quindry
Many businesses foolishly focus on reducing expenses. Now, it’s true that you need to be wise, but how much can you cut and still stay in business? Probably the most you can add to the bottom line this way and still keep your doors open is 10 or 20%.
If you want to substantially increase your profit, you’ve got to increase your income, and you do that with marketing. Marketing is not an expense, it’s an investment. Paper towels are an expense.
Properly done, marketing returns much more in profits than it costs. If you were at a slot machine that continually paid back $200 for every $100 dollars that you spent would you consider putting in another $100 an expense or an investment? As long as your slot machine called marketing is paying off, you should be putting more money into it, not less. If it’s not paying off then you need to fix your marketing or fix what you’re selling.
By investing in marketing the potential increase in your profits is limitless.
Rich Quindry
Photography for Advertising
USA - 215-368-9260 voice / fax
“Digitally enhanced images that enhance your image.”
www.Quindry.com
Check out his blog at http://blog.quindry.com










Filed under: Uncategorized | Tagged: deep thought, marketing, sales, saving money | Leave a Comment »
Posted on January 8, 2009 by Scott Testa
Networking has been a tactic for building and marketing businesses long before the Internet. Web technology and the mass appeal of making connections online makes social networking an attractive channel for businesses that want to extend their reach, credibility and influence.
Read more »
Filed under: Branding, Internet, blog, social networking | Tagged: blog, blogging, Digg, facebook, Internet, Linkedin, myspace, social marketing, social media, social networking, Technorati, twitter | Leave a Comment »
Posted on January 8, 2009 by Scott Testa
Posted on January 8, 2009 by Scott Testa
I got a call today from a friend of mine that sells a product that improves and helps people with hemorrhoids (yes, hemorrhoids and yes it is a serious problem that a lot of people have).
She said to me how can I get the name of my product and company publicized the cheapest, fastest and easiest way with the most impact in a short period of time.
Read more »
Filed under: Uncategorized | Tagged: blog, free, marketing, press release, publicity, social bookmarking | 1 Comment »
Posted on January 10, 2009 by Scott Testa
Posted on January 10, 2009 by Scott Testa
Are you tired of sending out emails that do not have your website or blog address in it.
For example, my old personal email address was stesta97@gmail.com my new one is stesta@scotttesta.com.
This way every time I send an email it promotes my blog.
You have to own a domain but they are cheap. I use GoDaddy and set it up within ten minutes.
Previously Yahoo mail allowed you to do this but charged for it.
Google now does it for free.
Just go to Google Apps and sign up.










Filed under: Branding, Internet, Uncategorized | Tagged: Branding, email, gmail, google, google apps | Leave a Comment »
Posted on January 10, 2009 by Scott Testa
Posted on January 12, 2009 by Scott Testa
A Rant About Some Social Media Advocates by Lewis Green, Founder & Managing Principal – L&G Business Solutions
I am frustrated by some social media (SM) advocates (evangelists), who have little to no experience within corporations or business generally, telling businesses what social media is, how it should be used and, most of all, trying to convince smart, experienced marketers, communication’s specialists and C-level executives that social media is an elixir for what ails them.
Read more »
Filed under: Branding, social networking | Tagged: accountability, advise, Amber Naslund, business experience, consulting, costs, responsibility, revenues | 1 Comment »
Posted on January 14, 2009 by Scott Testa
Posted on January 15, 2009 by Scott Testa
Posted on January 15, 2009 by Scott Testa
Posted on January 15, 2009 by Scott Testa
Filed under: Internet, Shout Out, blog | Tagged: blog, blogging, Business, consulting, Internet Marketing, marketing, Marketing and Advertising, On the Web, Shout, Weblogs | Leave a Comment »
Posted on January 18, 2009 by Scott Testa
Post by Scott Cunningham
TheReferralAdvisor.com Your LinkedIn profile should be thought of as a marketing tool. Think about what your objectives are on LinkedIn and update your profile accordingly.
For example, do you want to use LinkedIn to…
- find a job
- generate leads & referrals
- find an investor
- find referral partners
- find subscribers for your email newsletter
Because many people haven’t determined how to accomplish their objectives with LinkedIn, they tend to provide only the basic information.
The purpose of this is to take you beyond the basics and show you how to get the most from your LinkedIn profile. Therefore, I have assumed that you have already provided the basic information on your profile.
Read more »
Filed under: social networking | Tagged: Business networking, facebook, Linkedin, marketing, myspace, On the Web, Social network, Web Design and Development, Web search engine, Website | 26 Comments »
Posted on January 19, 2009 by Scott Testa
Posted on January 19, 2009 by Scott Testa
Zemanta is a content suggestion engine. It provides tools for bloggers to make their work of gathering and filtering information easier. Zemanta enable a blogger to have his or her blog post ’spiced up’ with just a few clicks. This plug-in helps to find relevant content from all over the web delivered instantly as you blog. This plug-in works smarter with instant smart links, pictures, tags, related articles, and more. It supports Mozilla Firefox 2 and 3, and Internet Explorer 6 and 7. Images are suggested from Wikimedia Commons, Flickr and various stock photo providers. They are suggested based on contextual comparison of the text and the image’s title, description and articles they were used in originally.
Read more »
Filed under: Internet, blog | Tagged: blogger, Flickr, Internet Explorer, LiveJournal, Mozilla Firefox, TypePad, Wikimedia Commons, Zemanta | 4 Comments »
Posted on January 23, 2009 by Scott Testa
Filed under: Internet | Tagged: Advertising mail, Business, Direct mail, E-mail, E-mail filtering, E-mail marketing, Electronic mailing list, email, email marketing, Internet Marketing, marketing, Opt in e-mail, spam | 2 Comments »
Posted on January 20, 2009 by Scott Testa
Filed under: Guerilla Marketing | Tagged: Barack Obama, Business, consulting, Inauguration, Inauguration Day, Internet Marketing, Kelly Moore, Market, marketing, Marketing and Advertising, Marketing Services, public relations, publicity, US, Wall Street, web 2.0, Weblogs | 1 Comment »
Posted on January 23, 2009 by Scott Testa
Posted on January 23, 2009 by Scott Testa
Posted on January 23, 2009 by Scott Testa
Posted on January 24, 2009 by Scott Testa
Posted on January 25, 2009 by Scott Testa
Posted on January 27, 2009 by Scott Testa
Posted on January 27, 2009 by Scott Testa
Posted on January 29, 2009 by Scott Testa
Posted on February 1, 2009 by Scott Testa
Posted on February 1, 2009 by Scott Testa
Posted on February 1, 2009 by Scott Testa
Posted on February 2, 2009 by Scott Testa
Posted on February 2, 2009 by Scott Testa