Quoted – Apple’s Leaky Vietnamese Connection

Apple bling iPhone wallpaper
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Why so many Apple leaks from Vietnam? Once again, the Vietnamese blog Tinhte has revealed what could be a real-deal upcoming Apple product. The blog recently showed a new MacBook days before Apple announced it, as well as an iPhone prototype that looks very much like the 4th-gen device Gizmodo obtained last month. This time, Tinthe has shown an iPod touch with a 2MP camera.

Since tight control over new product information is an important part of Apple’s success strategy in its markets, this latest rash of leaks — multiple fourth-generation iPhones, information on MacBooks and now this supposed iPod — must be disturbing to the company. However, it shouldn’t be surprising, according to Scott Testa, a professor of business administration at Cabrini College in Philadelphia.

“If you’re a large company, and you’re outsourcing R&D and manufacturing, you’re going to have leaks,” he told MacNewsWorld. “That stuff is going to happen.”

While the Tinhte leaks may have minimal impact on Apple’s marketing strategy, Cabrini contended, that’s not the case with another lapse in the company’s information control: the obtaining of an iPhone prototype by the gadget website Gizmodo.

“Apple gains a lot marketing firepower from the secrecy of their products,” he asserted. “The loss of the prototype did much more damage than the other [leaks].”

While the Tinhte leaks may have minimal impact on Apple’s marketing strategy, Cabrini contended, that’s not the case with another lapse in the company’s information control: the obtaining of an iPhone prototype by the gadget website Gizmodo.

“Apple gains a lot marketing firepower from the secrecy of their products,” he asserted. “The loss of the prototype did much more damage than the other [leaks].”

http://www.macnewsworld.com/story/Apples-Leaky-Vietnamese-Connection-70042.html

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Quoted – iPad stoking doctor interest in tablet computers

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If the launch of the iPad has done anything, it has brought legitimacy to the tablet computer, a product that has long been considered the redheaded stepchild of computing.

It could be because of the buzz over Apple‘s latest offering, or because physicians who have grown to love their smartphones also recognize their limitations in a clinical setting. But more physicians than ever — more than 50%, according to a recent survey by Software Advice — say they are now considering buying a tablet. A separate survey by Epocrates, whose medical software has been a popular smartphone download, found that one in five physicians are planning specifically to purchase an iPad.

But experts say doctors shouldn’t jump on the iPad bandwagon without exploring other options.

But even if the device has all the features you want or need, it still might be wise to wait, experts warn.

In the survey by Epocrates, which developed a mobile drug reference tool for smartphones that it plans to expand to the iPad, 9% of physicians said they planned to buy an iPad when it is released in March; another 13% plan to buy it within a year. But 38% said they are interested but will wait for more information before finalizing their decision.

Scott Testa, PhD, professor of business administration at Cabrini College in Philadelphia, said he thinks the 38% are doing the right thing. “I think it’s important that they probably not be the earliest adopters.” He advised waiting until Apple has “come out with the second version to make sure most of the bugs are worked out.”

“Usually the first people who adopt these products go through a little bit more pain that those that wait a little bit,” Testa said. “I think that’s true for many technology products.”

http://www.ama-assn.org/amednews/2010/02/22/bica0222.htm

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Quoted – Beyond the Nexus: Does Google Have More Android Goodies Tucked Away? – Linuxinsider.com

Beyond the Nexus: Does Google Have More Android Goodies Tucked Away?

Google seems to have held little back about its Nexus One smartphone, if leaked documents are the real deal. That has led to speculation that it may have more surprises in store for its Android-related press event scheduled for next Tuesday. Changes to the open source mobile operating system, perhaps? More handsets built by other manufacturers?

Google (Nasdaq: GOOG) will be introducing its Nexus One smartphone device next Tuesday, it appears certain. Not that Google has said as much: All the the company has announced is that it will hold an “Android related” press conference on Jan. 5, a day identified in prior rumor accounts as the Google phone’s launch date.

It Feels Right

Everything about the announcement — the timing of it, prior leaks about the strategy Download Free eBook - The Edge of Success: 9 Building Blocks to Double Your Sales, and the expected Tuesday preview — makes sense.

“They are being smart announcing it before CES,” Scott Testa, a business professor at Cabrini College, told TechNewsWorld.

There will almost certainly be several mobile announcements of comparable excitement value at the conference, he suggested. “The future of computing is mobile — the industry knows that and is moving towards it.”

Former Partners?

The only surprise left is how — or whether — Google intends to soothe its Android partners’ bruised feelings, said Testa. “This is something that could easily cause a rift with partners that took a chance on Android, invested in it, only to see Google compete with them. If I am Motorola (NYSE: MOT) or T-Mobile, I would not be happy right now at all.”

Google appears to have no shame, however, he remarked. “If anything, this shows it is willing to go aggressively after the markets it wants.”

Still, it will probably want to make some kind of overture to keep its partners happy, he said.

http://www.linuxinsider.com/story/Beyond-the-Nexus-Does-Google-Have-More-Android-Goodies-Tucked-Away-69007.html

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Quoted – Dicas do ‘Wall Street Journal’ para economizar em 2010 – Estadao.com.br

CHICAGO - JULY 17:  The Wall Street Journal ne...
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Dicas do ‘Wall Street Journal’ para economizar em 2010

A coluna eletrônica “Smart Money” do diário nova-iorquino The Wall Street Journal traz nesta segunda-feira dez dicas para economizar dinheiro em 2010. As sugestões foram pensadas para os moradores dos Estados Unidos, mas pelo menos seis delas podem ser aplicadas no Brasil.

Pechinche – “Se o produto é caro, é louco quem não pechincha”, disse ao WSJ o professor Scott Testa, do Calibri College. Muitas vezes, basta perguntar se existe uma chance de pagar menos no produto e o vendedor cede, segundo o jornal. Por exemplo, uma pesquisa mostrou que 68% dos proprietários de imóveis baixariam o aluguel para reter o inquilino (vale lembrar que o levantamento foi feito nos EUA, onde o setor imobiliário não tem andado bem).

http://blogs.estadao.com.br/radar-economico/2009/12/28/dicas-do-‘wall-street-journal’-para-economizar-em-2010/

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Quoted – Could an Apple ‘iPad’ Make E-Readers Irrelevant? – Macnewsworld.com

Apple Inc - Photo from my iBook
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Quoted – Could an Apple ‘iPad’ Make E-Readers Irrelevant? –  Macnewsworld.com

Rumor has it Apple’s begun shopping a tablet computer — or “iPad,” as it’s been unofficially dubbed — to publishers. Would Apple’s entry into the e-book market spell doom for the Kindle, Nook and Daily Edition? Or is it more likely that an iPad might be a nice device for everything but books?

Rumors that Apple has been approaching major publishers about a content distribution deal suggest it is well-poised to make a disruptive play in the e-reader field, suggested Scott Testa, a professor of business at Cabrini College.

“I think Apple has the potential to do what they have with smartphones and music to the publishing industry,” Testa told MacNewsWorld.

One major hurdle could be standing in its way, if the rumor mills are right: The projected high cost of the Apple device could be a barrier to adoption for many enthusiastic consumers.

Unlike an iPhone, which can be had for as little as $99 up front, or a Kindle, with a base price of $259, the rumored iPad could involve an investment of $600 or more — and it could carry ongoing fees for data access, according to many reports.

“It goes from a great Christmas gift to a luxury item,” remarked Testa.

http://www.macnewsworld.com/rsstory/68932.html

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