Improving Your Education to Grow Your Business

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The great entrepreneurs of today are always looking for new ways to expand their skills. And so should you! Ongoing education will help you stay competitive and keep your business relevant in this fast-changing world. If your business feels like it’s plateaued, it’s time to further your education. Due to the pandemic and slowdown, this might be the perfect time to focus on furthering your education and growing your business. While every business owner will take a different approach to continued education, we’ve outlined a few tips to help you get started.

Look for Online Learning Opportunities

Most business owners don’t have the time or flexibility to go back to school. Fortunately, online learning opportunities are boundless. For example, if you want to further your knowledge of business law and ethics, marketing, and accounting, consider pursuing a degree in accounting through an online university. 

You can also learn a lot through online guides and resources. Conduct a simple Google search for anything you want to know, and you will find countless articles, videos, courses, and podcasts that will help you get up to speed.

Learn from Your Role Models

As you search for educational resources online, you’re bound to come across a few famous business leaders. Look for entrepreneurs such as Bill Gates, Larry Page, and Oprah Winfrey who can serve as role models for you. When you find a few figures that seem to align with your values and goals, seek their business advice by watching their interviews, reading their books, and following them on social media. These icons can also inspire you to take risks, go against the grain, and take your business somewhere new. 

Find a Mentor

It’s also smart to form a personal connection with an entrepreneur you look up to. A mentor can help you navigate the ups and downs of launching, running, and growing a business of your own. To find a mentor, Bplans recommends starting with your personal network of connections. You might find a great mentor among them, or someone you know may be able to introduce you to an entrepreneur in their circle. You can also try attending meetup groups and events relevant to your field to make new connections and find business leaders who can offer guidance.

Go Slowly

As an entrepreneur, you don’t have much time in the day for education — you might not have any spare time at all! If you need to carve out some room in your schedule, look for business tasks you can delegate to employees or outsource to remote freelancers. Even an hour of extra time in your day is enough to help you plug away at an online course. The key is to go slow and approach your ongoing education at a pace that makes sense for you.

Focus on Your Strengths

So many different business skills can put you at an advantage over your competitors, but where do you start? Do you work on rounding out your weaknesses or building up your strengths? Don’t strive to be a jack-of-all-trades. Instead, focus on what you do best, whether it’s coming up with new business ideas, finding investors, managing your team, or marketing your business. Harnessing your strengths will give your business a competitive advantage. You can always hire experienced professionals to fill out your weaknesses. That said, it never hurts to improve some of those business skills that cannot be outsourced, like personal time management or networking. 

Expanding your knowledge is the key to growing your business. If you’re experiencing a business lull right now, take advantage of the slowdown to advance your skills. Furthering your education is a fantastic investment in yourself and your business. 

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