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Cabrini Com. Dept. to host annual career panel of Philly Ad Club, Tuesday, April 6, 6-7:30 p.m. Widener Lecture Hall

March 21, 2010 by 4 Comments

Careers in Advertising & Communications: Where The Jobs Are! And the exclamation point is there for a reason. To proclaim that, at long last, there are signs that the outlook for jobs in advertising and communication are improving. Lots of different types of jobs in a wide range of companies are out there for students majoring in advertising, communications, marketing, and related disciplines, and these events will help you find them.

The event features a panel of advertising and communication professionals—drawn from ad agencies, media buying firms, PR firms, and media companies—discussing the questions that are top-of-mind for students, such as:

  • How do I get an internship? How do I land that first full-time job?
  • What can I do to make myself a more desirable candidate to potential employers?
  • What’s the best place to work? Ad agency vs. media company? Agency or in-house? Big vs. small agency? Philly vs. New York City?

And the panelists will stay around after the formal discussion to network with you and answer your questions one-on-one.

All area college students are welcome to attend.  Registration will open the week of March 22; we’ll contact you via email to let you know.

Follow Philly Ad Club Students on the Web:

We’re building an online community for Philly Ad Club Students. You can become a fan of our Facebook page and learn about upcoming events, see photos, and post your own comments. We’re also on YouTube, LinkedIn, and Twitter.

Students, faculty, and career services professionals—members and non-members—you’re all invited. Here’s the info you’ll need to get started:

Facebook page: Philly Ad Club Students
YouTube channel: Youtube.com/phillyadclubstudents
LinkedIn.com group: Search groups for Philly Ad Club Students
Twitter: @PACStudents

And of course, you can also contact us via email at students@phillyadclub.com.

http://www.phillyadclub.com/event_article.php?id=1659

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Quoted – Verizon’s Tough-Guy Droid Bullies Sissy iPhone – Technewsworld

December 5, 2009 by 7 Comments
Image representing iPhone as depicted in Crunc...
Image via CrunchBase

What’s Verizon trying to accomplish with its characterization of the iPhone as a vapid female in contrast to the testosterone-soaked Droid? Will male AT&T subscribers drop their iPhones — and their carrier — in order to prove their manliness? Will women lust after a sexy robot? Are we living in the 1960s? Has Verizon’s ad agency lost its mind?

Successful ads, particularly in the tech industry, are usually the edgy ones or the funny ones — or, best of all, both.

“Being serious and straightforward all the time is not good for the advertising industry,” said Scott Testa, a business professor at Cabrini College.

http://www.technewsworld.com/story/68816.html

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Quoted – What is your Supermarket IQ? – Everyday with Rachael Ray

October 7, 2009 by Leave a Comment
Rachael Ray Mag
Image by Bekit via Flickr

Rachael Ray and I go shopping in the supermarket. . .

Whether you think you’re a grocery shopping whiz or you feel overwhelmed just pulling into the parking lot there has never been a more important time to know your way around the aisles.

1. Where can you find the cheapest products on supermarket shelves?

Brands pay to display their wares at eye level and at the end of each aisle because this can increase sales by an estimated 15-20 percent. “These brands can afford the slotting fees, as they tend to be pricier, “says Dr. Scott Testa Beware of tie-in sale tricks in these areas: On-sale tortilla chips will be placed alongside regular-priced jarred salsa.

2.  Grabbing nonfood items like mouthwash and toilet paper at the supermarket may be convenient, but it’ll cost you. Thes items are priced 20 to 40 percent more than they are at national superstores. ‘Big companies like Wal-Mart buy large quantities so they get better deals and can charge less compared to a regional supermarket that buys less and pays more per unit,” explains Testa.  Since it’s a pain to make an extra trip just for toilet paper, buy thes goods at the supermarket only when they are on sale.

Rachael Ray Magazine

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McDonalds and its Healthy Menu

August 11, 2009 by Leave a Comment
Ronald McDonald
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McDonalds and other fast food restaurants are starting to and have been marketing a “Healthy Menu”. But, is their new health oriented menu going to change the dynamic of the eatery. We saw McDonalds and others advertising a tasty and quick and affordable product. Now they started working the coffee scene and health scene. I think that they will soon begin to target health food as their main advertising campaigns.
After so many years of marketing fast food—The Big Mac—people already know what McDonalds has to offer in that sense. But, it is a harder sell to convince people who are health conscious to go to these places to eat. It is also very hard to convince a Starbucks customer to go to McDonalds to get a Cappuccino.
Although it is not impossible for these things to happen it will take time and money. Money is not a problem for McDonalds, the health-craze isn’t going anywhere and Coffee drinkers are definitely not changing habits. Plus, people who regularly eat at McDonalds are going to continue to eat there, they are basically loyal customers. I think McDonalds will start to target Health Conscious people, continue to target young kids and also coffee drinkers.

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QVC – Times they are a changing. . .

August 10, 2009 by Leave a Comment
QVC Logo
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QVC and other such companies that have profited from being so innovative need to change their business models and adapt to the changing times. QVC is a very big and profitable business that started out selling products, mainly, on TV. This was pretty unique but now with the internet and the soon-to-come M-Commerce, they aren’t as unique any more.
No one in our generation wants to wait to see the product they are looking for come on TV to purchase it. QVC may profit from our parents and grandparents but unless more advertising brings us to the attention of their website and new techniques, they may not make it. I did like to see that they have a Facebook and twitter page. These mechanisms help.
I think in the time to come QVC will find a way to be innovative in these times. They are a profitable business and well established as well. They found a way to succeed before I think something creative is brewing.

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