Quoted – Target making inroads into Walmart’s base, survey finds

Wal-Mart location in Moncton
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Everyone loves to hate Walmart, and yet the Goliath has always been the undisputed retail leader with unbeatable prices and customer base. But could that be changing?

The other area where Target is scoring is store locations, said Scott Testa, professor of business administration at Cabrini College.

“Walmart wants to be in the outskirts, where there’s not a huge population density,” Testa said in a phone interview. “Target is going where Walmart isn’t — more dense and urban locations.”

But Target still has a long way to go before it can surpass its towering opponent that offers eye-popping deals. For now it seems to be putting up a good fight.

http://www.walletpop.com/blog/2010/05/05/target-making-inroads-into-walmarts-base-survey-finds/

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Quoted – Are performance reviews a waste of time? – New York Post

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Of all the workplace rituals abhorred by employees and management alike — meetings, team-building exercises, meetings — few are as despised as the employee performance review.

Workers resent being picked apart like a frog in a high school biology class, while managers rue the time it takes away from their real jobs. Many look at employee reviews the way middle-aged folks look at their birthdays: grateful it happens only once a year.

Damn the torpedoes, many companies insist on doing them. But some experts are saying “Enough!”

Scott Testa, a professor of business administration at Cabrini College, agrees that “Historically, they’ve been very good in regard to evaluating and keeping workers on the right track.

“Ultimately, the reviews are not only good for the employer, but for the employees to show where they stand,” he says.

Read more: http://www.nypost.com/p/news/business/jobs/grade_35x4nH5k3YTDlsXbcr1OiO#ixzz0lp9eTK3y

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Quoted – PBS39 pins future on new studios The public television station is approved to build $17 million media production center

PBS39 pins future on new studios

The public television station is approved to build $17 million media production center

”Diversification of revenue is a key strategy for any nonprofit,” WITF Chief Executive Officer Kathleen Pavelko said.

But Scott Testa, a professor of business administration at Cabrini College in Delaware County, said a public television station having space doesn’t guarantee it will generate revenue. The nonprofit stations are competing with for-profit studios that are veterans at renting out space to companies and nonprofits.

http://articles.mcall.com/2010-04-09/news/all-a1_4pbs.7227345apr09_1_new-studios-videos-station/2

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Quoted – Modern-day people watching

LAS VEGAS - JANUARY 23:  Paul 'DJ Pauly D' Del...
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Modern-day people watching

We are constantly peering into the lives of family, friends, strangers and even celebrities through different forms of media. Instead of sitting on a bench at the park, we’re now using the screens on our TVs, phones and computers to do our people watching.

“I think people like to live vicariously through other people,” says Scott Testa, media consultant and professor of business administration at Cabrini College in Philadelphia. “People like situations that maybe they wouldn’t do in their own lives, but they enjoy watching other people do it.”

It’s a form of escapism from your normal life. Testa says reality shows such as Jersey Shore can be appealing because of this train wreck factor — it’s a horrible sight, but you can’t look away. He says people subconsciously compare themselves to others, so knowing our lives aren’t as bad as some people on TV is a satisfying thought.

Testa says some characters who know they’re being watched might act in ways that aren’t consistent with their regular actions. He says although some reality shows might skew actual reality and behaviors, viewers respond to the exaggerated characters because they evoke strong emotions, which translate to the screen well. He says sometimes the more outrageous the behavior, the bigger the audience.

Social networking helps us get a closer sense of someone’s personality and has amplified our natural tendency to observe, Testa says. He says there are those who like to know everyone’s business and those who like to tell everyone their business, which makes Facebook perfect for those two groups.

But knowing other people’s business is not always a bad thing. Facebook is a platform where people can share a common interest. You may discover that you have more in common with a stranger than you think.

Instead of being shackled to your computer or TV screen, location awareness technology allows you to actually meet the people you are watching.

“By nature, we’re curious. We’re social,” Testa says. “When you take a medium that allows us to be more social and more curious when it comes to the activities of others, you’re going to have an audience.”

http://www.kansan.com/news/2010/mar/04/modern-day-people-watching/

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Quoted – Smart Spending: How to Save on Valentine Flowers – ABC News

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Smart Spending: How to Save on Valentine Flowers – ABC News

It shouldn’t come as a surprise that prices of red roses increase right before Valentine’s Day. But Romeos on a budget don’t have to fall prey; they just need to act fast, now that Valentine’s is only three days away.

Ordering online from sites that work directly with growers is generally the best way to save on Valentine roses. You can get up to 30 percent off — and often get fresher flowers, says Scott Testa, assistant professor of business administration at Cabrini College, in Radnor, Pa. Just remember you’ll usually have to arrange them yourself.

http://abcnews.go.com/Business/wirestory?id=9807718&page=1

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