Quoted – Target making inroads into Walmart’s base, survey finds

Wal-Mart location in Moncton
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Everyone loves to hate Walmart, and yet the Goliath has always been the undisputed retail leader with unbeatable prices and customer base. But could that be changing?

The other area where Target is scoring is store locations, said Scott Testa, professor of business administration at Cabrini College.

“Walmart wants to be in the outskirts, where there’s not a huge population density,” Testa said in a phone interview. “Target is going where Walmart isn’t — more dense and urban locations.”

But Target still has a long way to go before it can surpass its towering opponent that offers eye-popping deals. For now it seems to be putting up a good fight.

http://www.walletpop.com/blog/2010/05/05/target-making-inroads-into-walmarts-base-survey-finds/

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