Quoted – Target making inroads into Walmart’s base, survey finds

Wal-Mart location in Moncton
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Everyone loves to hate Walmart, and yet the Goliath has always been the undisputed retail leader with unbeatable prices and customer base. But could that be changing?

The other area where Target is scoring is store locations, said Scott Testa, professor of business administration at Cabrini College.

“Walmart wants to be in the outskirts, where there’s not a huge population density,” Testa said in a phone interview. “Target is going where Walmart isn’t — more dense and urban locations.”

But Target still has a long way to go before it can surpass its towering opponent that offers eye-popping deals. For now it seems to be putting up a good fight.


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Quoted – Costco sails on while Walmart’s Super plans stall – Lodi News Sentinel

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In Lodi, the community has virtually rolled out the red carpet in anticipation of the Costco that could soon be built in the Reynolds Ranch center.

Meanwhile, attempts to construct a Super Walmart on Lower Sacramento Road and Kettleman Lane have been met with bitter resistance for the better part of a decade.

What is the difference?

However, one professor understands that this is a situation where perception and reality are the same thing.

Scott Testa, a marketing professor at St. Joseph’s University in Philadelphia, said the public’s beliefs about the two companies are shaped by how they treat both employees and customers.

“Costco has an image portrayed as not anti-union because it pays its workers better and their health benefits are better,” he said.

He said he isn’t attacking Walmart or hyping Costco, but merely stating the public perception.

“It is what it is,” he said.


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Quoted – Late holiday boost a welcome gift for retailers – Houston Chronicle

Late holiday boost a welcome gift for retailers

Last year was not one to remember for most retailers, but many of them at least had a solid holiday season finish.

A robust December helped boost overall sales for the 2009 holiday season —the months of November and December — to a higher-than- expected 1.8 percent increase over last year, according to figures released Thursday by the International Council of Shopping Centers.

While 1.8 percent may seem modest, it is a great improvement over the 2008 holiday season when sales fell by 5.6 percent.

Also Thursday, many chains released sales results for December, and among the chains showing year-over-year increases were Macy’s, Target, Costco, Sears and Nordstrom.

“Large retailers such as Wal-Mart, Target, Toys R Us and Amazon helped drive December sales by offering very good discounts,” said Scott Testa, professor of business at Cabrini College near Philadelphia.


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Quoted – Pet Age Retailers Report 2009-2010 – Pet Age Magazine

Wal-Mart Hermosillo
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Quoted – Pet Age Retailers Report 2009-2010 – Pet Age Magazine

Pet retailing certainly has
withstood the recession better than
auto manufacturing and home building.
“People have not stopped buying things
for their pets,” said Dr. Scott Testa,
assistant professor of business at Cabrini
College (Philadelphia). “What they’ve
done, because of the recession, is change
the way they buy things for their pets.”

But as impressive as these two categories
were, the real star in 2008 was ancillary
services. In 2007, services accounted
for 11 percent of gross dollar volume. In
2008, that total almost doubled. The top
services in 2008 were grooming, boarding
and delivery, in that order. All told, 62
percent of respondents said they offered
some kind of ancillary service in 2008,
versus 60 percent in 2007.
Pet retailers say services will continue
to play an increasingly important role in
how they run their businesses. That makes
sense to experts like Testa: “Services are
becoming a point of differentiation, of
uniqueness. When you can’t compete on
price with the national retailers, you have
to find something to offer that they don’t.
And services do that. Target and Wal-
Mart aren’t going to be able to offer the
same kinds of services that independent
retailers can offer.”


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Quoted – Retailers Paying Customers to Bring Their Own Bags – CNBC

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Retailers Paying Customers to Bring Their Own Bags

Retailers are finding that the best way to get consumers to ditch plastic bags and go green is to give them money back.

Target and CVS are the latest retailers who are giving discount incentives to customers who bring in their own reusable bags instead of using the store’s plastic bags. The move establishes them as green companies in the mind of consumers and reduces pollution caused by plastic bags.

Although smaller retailers have offered incentives in the past, CVS/pharmacy (with about 7,000 stores) and Target (about 1,700 stores) are the largest to do so.

“The general public wouldn’t think of them as green companies,” said Dr. Scott Testa, a business professor at Cabrini College in Philadelphia. “If CVS can differentiate itself and be looked at as the ‘green’ drug store then conceivably they’ll gain more customers.”


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