Quoted – Get Listed in Today’s Mobile ‘Yellow Pages’ – Fox Business News

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Get Listed in Today’s Mobile ‘Yellow Pages

A Web presence wasn’t always one of the top priorities for hometown-grown businesses, but with mobile devices now the most popular search tool for many Web surfers, those priorities indeed have shifted.

The strategies used to optimize a Web site’s visibility five or six years ago are ineffective by today’s mobile standards, according to Dr.  Scott Testa, assistant professor of business administration at Cabrini College in Philadelphia.

“Because smartphones are location aware, the smartphone user, for all intents and purposes, is also location aware. Businesses should look at local search optimization as the ‘holy grail’ of web visibility,” Testa said.

Businesses are already starting to pay for local listings, as Google is currently test running its local services on a pay-for-play basis. In the future, most businesses will be willing to pay more for a local listing, Testa said, because they are going to see at least 20 times the return as a listing in traditional print Yellow Pages.

http://smallbusiness.m.foxbusiness.com/quickPage.html?page=20273&content=28737628&pageNum=-1

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