I have a project that I am looking for both a WordPress Developer and a Marketing Intern.
If you have any questions or are interested email me at stesta97@gmail.com
Thanks Scott
Quoted – Google Begins Buttressing Its Net Neutrality Argument
August 14, 2010 by 2 Comments
- Image via Wikipedia
fter a few days of absorbing the criticism of its joint proposal with Verizon, Google (Nasdaq: GOOG) — a company that was once counted as a stalwart in the push for Net neutrality — is defending itself.
In a nutshell, the plan calls for excluding the mobile Internet from most of the consumer protections that would apply to the wired Internet. It would allow the creation of a “private” Internet, where service providers such as Verizon could offer as-yet-undefined broadband services.
Both companies were hit with a wave of criticism following their announcement, but the comments aimed at Google have been more withering because of the perception that it has sacrificed Net neutrality principles.
In making its defense, Google noted that even if people don’t agree with all of its points, the proposal at least represents progress toward resolving what has become a contentious issue. It also took pains to address what it called several “myths” circulating about the proposal, starting with the notion that Google has sold out on Net neutrality. (Its rebuttal: No progress was being made in Washington, and partnering with a provider would move the debate forward.)
Average citizens may not understand all the nuances of Net neutrality policy, but they are starting to hear about it one way or another, if only because of the ink devoted to the joint Google-Verizon proposal, said Scott Testa, a business professor at Cabrini College.
It is the type of debate that can easily devolve into evil versus good, he observed, depending on who is framing the issue.
“I think at a certain level, people’s gut reaction when they hear the bare-bones argument is to side with Net neutrality,” said Testa. “People are leery of the Internet being “controlled” by any one party.”
Quoted – Americans Tend to Be Social, Playful Online
August 3, 2010 by 2 Comments
- Image via Wikipedia
Social networking is taking up a large chunk of the time Americans spend online, followed by gaming. Although emailing is losing favor, it’s not likely to fade away. “There needs to be something else, something better than social networking, to completely take its place,” maintained Scott Testa, a professor of marketing at Cabrini College.
With 41.2 percent of U.S. consumers’ online time devoted to social networking, social games and emailing, other online activities are becoming neglected. The time consumers spent on instant messaging, for instance, dropped to 4 percent from 4.7 percent. Portal usage dropped to 4.4 percent from 5.5 percent.
Meanwhile other once high-growth categories have slowed dramatically. Search increased to 3.5 percent in June 2010 as a percentage of time devoted to this category — compared to 3.4 percent a year ago.
Watching videos or movies was the only other activity to experience a significant growth spurt in terms of share in online activity, growing by 12 percent from 3.5 to 3.9 percent.
None of this is surprising, said Scott Testa, a professor of marketing at Cabrini College.
“Social network sites like Facebook and Twitter is where Internet use is moving,” he told TechNewsWorld. “That is why providers likeMicrosoft (Nasdaq: MSFT) and Google (Nasdaq: GOOG) are trying to mimic these features as much as possible.”
http://www.technewsworld.com/story/Americans-Tend-to-Be-Social-Playful-Online-70535.html
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- Quoted – National initial jobless claims fall for second straight week; Illinois’ claims rise (scotttesta.com)
Quoted – Beyond the Nexus: Does Google Have More Android Goodies Tucked Away? – Linuxinsider.com
January 4, 2010 by 5 Comments
Beyond the Nexus: Does Google Have More Android Goodies Tucked Away?
Google seems to have held little back about its Nexus One smartphone, if leaked documents are the real deal. That has led to speculation that it may have more surprises in store for its Android-related press event scheduled for next Tuesday. Changes to the open source mobile operating system, perhaps? More handsets built by other manufacturers?
Google (Nasdaq: GOOG) will be introducing its Nexus One smartphone device next Tuesday, it appears certain. Not that Google has said as much: All the the company has announced is that it will hold an “Android related” press conference on Jan. 5, a day identified in prior rumor accounts as the Google phone’s launch date.
It Feels Right
Everything about the announcement — the timing of it, prior leaks about the strategy 
, and the expected Tuesday preview — makes sense.
“They are being smart announcing it before CES,” Scott Testa, a business professor at Cabrini College, told TechNewsWorld.
There will almost certainly be several mobile announcements of comparable excitement value at the conference, he suggested. “The future of computing is mobile — the industry knows that and is moving towards it.”
Former Partners?
The only surprise left is how — or whether — Google intends to soothe its Android partners’ bruised feelings, said Testa. “This is something that could easily cause a rift with partners that took a chance on Android, invested in it, only to see Google compete with them. If I am Motorola (NYSE: MOT) or T-Mobile, I would not be happy right now at all.”
Google appears to have no shame, however, he remarked. “If anything, this shows it is willing to go aggressively after the markets it wants.”
Still, it will probably want to make some kind of overture to keep its partners happy, he said.
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Rating my Predictions for 2009 – Looking 2010 – KFed and Britney still not together. .
December 31, 2009 by 12 Comments
- Image by Express Monorail (vacation) via Flickr
- Many Newspapers continue to struggle those that have high debt levels will consolidate, retrench through bankruptcy, or good old liquidation. .continue trend of starting to limit home delivery or not produce “physical paper” and go with pure web strategy like the Christian Science Monitor.
B – Right on this “old” media is dead . . release of new ereaders like Apple‘s ISlate or whatever it is going to be called. . continues to kill physical newspaper companies. . Amazon will release a color screened Kindle by year end. .
- Yahoo gets bought – Maybe News Corp, maybe Disney, probably Microsoft. This train wreck has got to end. (What was Jerry Yang and the board thinking when they rebuffed multiple offers from Microsoft?)
B- – Microsoft tried then did search deal. . .whatever next party is over . . Google has won. .
- Facebook blows away MySpace Already happening MySpace is the Yahoo toFacebook’s Google . . .Niche social networking like Linkedin find place and start to chip at dominance of “general” social networking sites.
A- – No brainer
- Android becomes more prominent Google’s open source smart phone OS challenges major phone Operating Systems with the exception of Apple’s Iphone. Google releases smart phone with major carrier that is free and is supported by advertising. Android powered Netbook released by year-end
B – yes and no . . before my time with free Google phone but will eventually happen
- Iphone becomes more dominant moves into second spot behind Nokia for the most handsets shipped 2009. Apple release Iphone nano smaller, more compact, cheaper
B- – no Iphone nano but keeps whipping more and world best-selling smart phone
- Twitter becomes hottest and most prevalent new social networking technology
A – yep right on
- RFID technology begins to take hold in retail starts to supplement bar code technology to enhance retail experience. .ie checkout and inventory control. Huge shot in the dark without Wal-Mart this will never happen this is an idea whose time has come but will probably be pushed out a few years.
D– Wrong too early. . buy some more time will happen. .eventually
- Google tries to make big social networking push (again) via its own technology or through a variety of in house development and key acquisitions (Twitter)
F– Still struggling in this area. .no key deals
- New Apple products will include Netbook, New Mac Mini, and Iphone Nano
D – Tablet coming
- Hottest Retailer – Justice
B – yep for tweens -but these are probably hotter. . Aeropostale . .Hollister. . Pacsun. . Juicy Couture. .really like Forever 21 and Tilly’s
- Big Three turns into Big Two Ford has legs, Chrysler has no value with the exception of Jeep division and Hemi technology, GM who knows . . . but if they were smart they would jettison US operations and focus on international.
B – Chrysler now owned by Fiat, GM is a shell and Ford by far the strongest and still has legs
- Real Estate market through most of the US gets worse before it gets better no recovery until spring 2010 at earliest. Although I do see Obama administration switch some focus of bailouts from big companies to homeowners who are in danger of foreclosure.
A – Obama administration stepped up with tax incentives and low interest rates. .
- Brittany and Kfed reconcile and become greatest husband-wife team since Sonny and Cher
F– Sorry . .what can I say. .
Predictions 2010
- Location aware technology becomes huge. . serving up ads and social networking . . to name a few . .Twitter and Facebook location aware posts going to happen this year. . providers will know where you are and serve up some really cool . .apps and services
- Hottest Retailer. . Slow Growth . .Privately owned but very cool store. . Tilley’s . . . Southern California cool. .combined with discipled financials and expansion strategy. .
- Green continues to be hot. . Solar cheaper. . Chinese manufacturer’s continue to make cheaper and cheaper cells squeezing other manufacturers. .wind is big. . solar will be bigger. .
- e-commerce continues to grow . .but. . .consolidation starts happening. . would love to see Amazon buy Ebay. .but may have anti-trust issues. . Amazon continues to dominate and make good acquisitions like Zappo’s this year.. . will continue to grow. . nobody can beat Amazon online including Wal-Mart. . this year. . after 2010 . .look for Wal-Mart going straight at them. .
- Google phone coming sold directly by Google over T-Mobile network . .Motorola and other partners not happy but no other alternative. . continue to get beaten in smart phone market by Apple
- Apple in US brings in other partner for network other then ATT. . I say Verizon. . total long shot is Sprint Nextel. . which in turn may be bought by Comcast in 2010. . maybe T-mobile gets bought by Google. .maybe antitrust issue but would be very cool. .and allow Google to deliver universal WiMax type of service to United States. .
- Google Chrome OS released . . Chrome browser continue to take market share. . hurt Microsoft and Firefox but biggest casualty will be Safari and MacOS . . this year
- Apple tablet released. . Color screen Kindle released. .eventually be two horse race between Apple and Amazon. . in tablet. . ereader category
- KFed gets back in action. . gets back in shape and cleans up. . and reconciles with Britney. .
Happy New Year. . .
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