Powerball is on a roll.

Wednesday’s annuity jackpot got to be gigantic – $252 million – by leaving the main rival in the dust.

Both grew for 11 drawings, but the top prize in Mega Millions rose only to $143 million Tuesday night.

When states began selling both lotteries on Jan. 31, observers wondered how they’d fare head to head.

The verdict seems to be in.

Powerball is Coke, Hertz, Muhammad Ali. Mega Millions is Pepsi, Avis, Joe Frazier.

Pennsylvania directs its proceeds, after expenses, to services for the elderly. New Jersey puts most of its lottery revenue toward higher education.

This delayed payout works to Powerball’s advantage, though, because the annuities get the large type and the bigger hype, said business professor Scott Testa of Cabrini College in Radnor.

Powerball added to this edge early last year, when it boosted its starting jackpots to $20 million, topping Mega Millions’ minimum $12 million.

“It’s probably a pretty good strategy move by Powerball,” Testa said.

But a head start doesn’t explain all of the momentum.

In early February, when Powerball’s annuity rebooted to $20 million, Mega Millions was offering $32 million ($20 million cash) and yet a half-dozen drawings later, Powerball’s annuity nudged higher, hitting $114 million vs. $112 million.

Has to be some additional appeal.

One clear edge is the Power Play. Every Powerball jurisdiction has this multiplier option, including all 37 states that now also sell Mega Millions. But players in 10 highly populated double-sales states – including New Jersey and New York – have no such option. They declined to retool and add a similar, Texas-innovated selection called the Megaplier.

While Power Play proceeds don’t directly fuel jackpots – they go toward their extra payouts, Alvanitakis said – many multiplier fans have no choice but to favor Powerball.

In addition, a Power Play ticket automatically awards $1 million to anyone who matches all the numbers but the Power Ball. The number drawn as the multiplier doesn’t matter. The Megaplier can award $1 million only when it comes up 4.

But Testa suspects the best explanation for Powerball’s apparent preeminence is much simpler:

“It’s a better name. It has better brand recognition. More people recognize what it is,” the professor said.

So just as people go into stores and ask for Kleenex or Windex when other brands will do, lottery players tend to think and say Powerball, he said.

“The name Powerball seems to resonate better with lottery players.”

“When you’re talking about gambling, you’re talking about dreams and emotion, and logic usually doesn’t come into play, believe it or not,” Testa said.

“If you really were thinking logically, you wouldn’t gamble, because you know the odds are against you.”

http://www.philly.com/inquirer/local/pa/20100421_Powerball_outmuscles_Mega_Millions_in_sales__jackpots.html