QVC and other such companies that have profited from being so innovative need to change their business models and adapt to the changing times. QVC is a very big and profitable business that started out selling products, mainly, on TV. This was pretty unique but now with the internet and the soon-to-come M-Commerce, they aren’t as unique any more.
No one in our generation wants to wait to see the product they are looking for come on TV to purchase it. QVC may profit from our parents and grandparents but unless more advertising brings us to the attention of their website and new techniques, they may not make it. I did like to see that they have a Facebook and twitter page. These mechanisms help.
I think in the time to come QVC will find a way to be innovative in these times. They are a profitable business and well established as well. They found a way to succeed before I think something creative is brewing.