PBS39 pins future on new studios

The public television station is approved to build $17 million media production center

”Diversification of revenue is a key strategy for any nonprofit,” WITF Chief Executive Officer Kathleen Pavelko said.

But Scott Testa, a professor of business administration at Cabrini College in Delaware County, said a public television station having space doesn’t guarantee it will generate revenue. The nonprofit stations are competing with for-profit studios that are veterans at renting out space to companies and nonprofits.

http://articles.mcall.com/2010-04-09/news/all-a1_4pbs.7227345apr09_1_new-studios-videos-station/2

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