Social Networking Consultants

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My friend Bob Garrett at Garrett consulting  http://garrettconsultants.com/ has been doing some work in regards to Social Networking on some of my Social networking accounts. . the results have been amazing. . if you are business or individual who is looking to build your presence in this area you should definitely talk to him. .

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Quoted – Americans Tend to Be Social, Playful Online

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Social networking is taking up a large chunk of the time Americans spend online, followed by gaming. Although emailing is losing favor, it’s not likely to fade away. “There needs to be something else, something better than social networking, to completely take its place,” maintained Scott Testa, a professor of marketing at Cabrini College.

With 41.2 percent of U.S. consumers’ online time devoted to social networking, social games and emailing, other online activities are becoming neglected. The time consumers spent on instant messaging, for instance, dropped to 4 percent from 4.7 percent. Portal usage dropped to 4.4 percent from 5.5 percent.

Meanwhile other once high-growth categories have slowed dramatically. Search increased to 3.5 percent in June 2010 as a percentage of time devoted to this category — compared to 3.4 percent a year ago.

Watching videos or movies was the only other activity to experience a significant growth spurt in terms of share in online activity, growing by 12 percent from 3.5 to 3.9 percent.

None of this is surprising, said Scott Testa, a professor of marketing at Cabrini College.

Social network sites like Facebook and Twitter is where Internet use is moving,” he told TechNewsWorld. “That is why providers likeMicrosoft (Nasdaq: MSFT) and Google (Nasdaq: GOOG) are trying to mimic these features as much as possible.”

http://www.technewsworld.com/story/Americans-Tend-to-Be-Social-Playful-Online-70535.html

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Quoted – Time for a successor to Oprah? Who will it be? – Forbes

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Oprah, the media mogul who’s one of the most influential women in the world and also one of the richest, has reached a level of success that’s not easily replicated. But now that the queen of talk is pursuing a more behind-the-scenes role with The Oprah Winfrey Network, there may finally be room for a successor.

But it won’t be easy to fill her shoes. The key to Oprah’s vast wealth–Forbes estimates her net worth at $2.4 billion — has been in owning her brand. Her unique mix of drive, popular appeal and business savvy sets her apart from most mere talking heads.

“She has multiple revenue streams that allow her to leverage her brand better than anyone on this planet,” says Scott Testa, an entertainment industry consultant and marketing professor at Cabrini College in Philadelphia.

But she’s not the only one who has extended her media empire beyond a single talk show.

Rachael Ray got her start in 2001 as a chatty cook on the Food Network’s 30-Minute Meals. Today Ray hosts a syndicated hour-long talk show, The Rachael Ray Show, in addition to 30-Minute Meals and other specials for the The Food Network; she also publishes a magazine, Every Day With Rachael Ray. She’s written more than 20 cookbooks, has launched several successful food product lines and endorsements and created Yum-o, a nonprofit organization that provides food to needy families and funds cooking education and scholarships.

Testa calls Ray a “strong and interesting” candidate to be the next Oprah, adding that she’ll be especially successful if she expands her audience beyond foodies.

Could the next Oprah be a man?

Ryan Seacrest, Dr. Phil McGraw and Dr. Mehmet Oz could be considered top contenders. Now a household name, Seacrest hosts the mega-successful American Idol, hosts and produces shows on E!, has a syndicated radio show and reaches more than 3 million followers on Twitter. Meanwhile McGraw and Oz have cornered niche markets in daytime after getting their starts as experts on The Oprah Winfrey Show. Both launched hour-long talk shows that reach several million viewers per day, and have healthy online followings.

But Oprah is ultimately a feminine force, and it’s hard to imagine women connecting with these men with the same intensity. “It would be very hard for a male to do what she has done,” says Testa. “Her female audiences are very loyal to her, and they spend money on her magazine and the products she endorses.”

http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20100513/oprah-successor-forbes-100516/20100516

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Quoted – Modern-day people watching

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Modern-day people watching

We are constantly peering into the lives of family, friends, strangers and even celebrities through different forms of media. Instead of sitting on a bench at the park, we’re now using the screens on our TVs, phones and computers to do our people watching.

“I think people like to live vicariously through other people,” says Scott Testa, media consultant and professor of business administration at Cabrini College in Philadelphia. “People like situations that maybe they wouldn’t do in their own lives, but they enjoy watching other people do it.”

It’s a form of escapism from your normal life. Testa says reality shows such as Jersey Shore can be appealing because of this train wreck factor — it’s a horrible sight, but you can’t look away. He says people subconsciously compare themselves to others, so knowing our lives aren’t as bad as some people on TV is a satisfying thought.

Testa says some characters who know they’re being watched might act in ways that aren’t consistent with their regular actions. He says although some reality shows might skew actual reality and behaviors, viewers respond to the exaggerated characters because they evoke strong emotions, which translate to the screen well. He says sometimes the more outrageous the behavior, the bigger the audience.

Social networking helps us get a closer sense of someone’s personality and has amplified our natural tendency to observe, Testa says. He says there are those who like to know everyone’s business and those who like to tell everyone their business, which makes Facebook perfect for those two groups.

But knowing other people’s business is not always a bad thing. Facebook is a platform where people can share a common interest. You may discover that you have more in common with a stranger than you think.

Instead of being shackled to your computer or TV screen, location awareness technology allows you to actually meet the people you are watching.

“By nature, we’re curious. We’re social,” Testa says. “When you take a medium that allows us to be more social and more curious when it comes to the activities of others, you’re going to have an audience.”

http://www.kansan.com/news/2010/mar/04/modern-day-people-watching/

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Rating my Predictions for 2009 – Looking 2010 – KFed and Britney still not together. .

Disney - HAPPY NEW YEAR!!
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  • Many Newspapers continue to struggle those that have high debt levels will consolidate, retrench through bankruptcy, or good old liquidation. .continue trend of starting to limit home delivery or not produce “physical paper” and go with pure web strategy like the Christian Science Monitor.

B – Right on this “old” media is dead . . release of new ereaders like Apple‘s ISlate or whatever it is going to be called. . continues to kill physical newspaper companies. . Amazon will release a color screened Kindle by year end. .

  • Yahoo gets bought – Maybe News Corp, maybe Disney, probably Microsoft. This train wreck has got to end. (What was Jerry Yang and the board thinking when they rebuffed multiple offers from Microsoft?)

B- – Microsoft tried then did search deal. . .whatever next party is over . . Google has won. .

  • Facebook blows away MySpace Already happening MySpace is the Yahoo toFacebook’s Google . . .Niche social networking like Linkedin find place and start to chip at dominance of “general” social networking sites.

A- – No brainer

  • Android becomes more prominent Google’s open source smart phone OS challenges major phone Operating Systems with the exception of Apple’s Iphone.  Google releases smart phone with major carrier that is free and is supported by advertising. Android powered Netbook released by year-end

B – yes and no . . before my time with free Google phone but will eventually happen

  • Iphone becomes more dominant moves into second spot behind Nokia for the most handsets shipped 2009. Apple release Iphone nano smaller, more compact, cheaper

B- – no Iphone nano but keeps whipping more and world best-selling smart phone

  • Twitter becomes hottest and most prevalent new social networking technology

A – yep right on

  • RFID technology begins to take hold in retail starts to supplement bar code technology to enhance retail experience. .ie checkout and inventory control. Huge shot in the dark without Wal-Mart this will never happen this is an idea whose time has come but will probably be pushed out a few years.

D– Wrong too early. . buy some more time will happen. .eventually

  • Google tries to make big social networking push (again) via its own technology or through a variety of in house development and key acquisitions (Twitter)

F– Still struggling in this area. .no key deals

  • New Apple products will include Netbook, New Mac Mini, and Iphone Nano

D – Tablet coming

  • Hottest Retailer – Justice

B – yep for tweens -but these are probably hotter. .  Aeropostale . .Hollister. . Pacsun. . Juicy Couture. .really like  Forever 21 and Tilly’s

  • Big Three turns into Big Two Ford has legs, Chrysler has no value with the exception of Jeep division and Hemi technology, GM who  knows  . . . but if they were smart they would jettison US operations and focus on international.

B – Chrysler now owned by Fiat, GM is a shell and Ford by far the strongest and still has legs

  • Real Estate market through most of the US gets worse before it gets better no recovery until spring 2010 at earliest. Although I do see Obama administration switch some focus of bailouts from big companies to homeowners who are in danger of foreclosure.

A – Obama administration stepped up with tax incentives and low interest rates. .

  • Brittany and Kfed reconcile and become greatest husband-wife team since Sonny and Cher

F– Sorry . .what can I say. .

Predictions 2010

  1. Location aware technology becomes huge. .  serving up ads and social networking . . to name a few . .Twitter and Facebook location aware posts going to happen this year. . providers will know where you are and serve up some really cool . .apps and services
  2. Hottest Retailer. . Slow Growth . .Privately owned but very cool store. . Tilley’s . . . Southern California cool. .combined with discipled financials and expansion strategy. .
  3. Green  continues to be hot. .  Solar cheaper. . Chinese manufacturer’s continue to make cheaper and cheaper cells squeezing other manufacturers. .wind is big. .  solar will be bigger. .
  4. e-commerce continues to grow . .but. . .consolidation starts happening. . would love to see Amazon buy Ebay. .but may have anti-trust issues. . Amazon continues to dominate and make good acquisitions like Zappo’s this year.. . will continue to grow. .  nobody can beat Amazon online including Wal-Mart. .  this year. .  after 2010 . .look for Wal-Mart going straight at them. .
  5. Google phone coming sold directly by Google over T-Mobile network . .Motorola and other partners not happy but no other alternative. .  continue to get beaten in smart phone market by Apple
  6. Apple in US brings in other partner for network other then ATT. . I say Verizon. . total long shot is Sprint Nextel. . which in turn may be bought by Comcast in 2010. . maybe T-mobile gets bought by Google. .maybe antitrust issue but would be very cool. .and allow Google to deliver universal WiMax type of service to United States. .
  7. Google Chrome OS released . . Chrome browser continue to take market share. . hurt Microsoft and Firefox but biggest casualty will be Safari and MacOS . . this year
  8. Apple tablet released. . Color screen Kindle released. .eventually be two horse race between Apple and Amazon. . in tablet. . ereader category
  9. KFed gets back in action. .  gets back in shape and cleans up. . and reconciles with Britney. .

Happy New Year. . .

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