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Quoted – Immigration law may cause AriZona Iced Tea to regret its name

May 2, 2010 by 6 Comments
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What’s in a name? There’s more to it than you might think as a certain New York beverage manufacturer found out recently.

AriZona Iced Tea found itself brewing in Arizona’s controversial immigration law that allow police to demand citizenship proof from people they think look like they are in the country illegally. The legislation has divided the country with one half shouting to boycott all things Arizona and the other celebrating the bold move. Caught in the mess is AriZona Iced Tea, whose only connection to it all is its name, which it shares with the state.

AriZona Iced Tea did the right thing by addressing the problem immediately and clarifying any misconceptions, said Scott Testa, professor of business administration at Cabrini College.

“The worse thing you could do is bury your head in the sand and hope that something like this would go away,” Testa said in a phone interview. “In today’s day and age with communication and rumors spreading so rapidly, you have to move that much quicker to address any problem head on.”


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Cabrini Com. Dept. to host annual career panel of Philly Ad Club, Tuesday, April 6, 6-7:30 p.m. Widener Lecture Hall

March 21, 2010 by 4 Comments

Careers in Advertising & Communications: Where The Jobs Are! And the exclamation point is there for a reason. To proclaim that, at long last, there are signs that the outlook for jobs in advertising and communication are improving. Lots of different types of jobs in a wide range of companies are out there for students majoring in advertising, communications, marketing, and related disciplines, and these events will help you find them.

The event features a panel of advertising and communication professionals—drawn from ad agencies, media buying firms, PR firms, and media companies—discussing the questions that are top-of-mind for students, such as:

  • How do I get an internship? How do I land that first full-time job?
  • What can I do to make myself a more desirable candidate to potential employers?
  • What’s the best place to work? Ad agency vs. media company? Agency or in-house? Big vs. small agency? Philly vs. New York City?

And the panelists will stay around after the formal discussion to network with you and answer your questions one-on-one.

All area college students are welcome to attend.  Registration will open the week of March 22; we’ll contact you via email to let you know.

Follow Philly Ad Club Students on the Web:

We’re building an online community for Philly Ad Club Students. You can become a fan of our Facebook page and learn about upcoming events, see photos, and post your own comments. We’re also on YouTube, LinkedIn, and Twitter.

Students, faculty, and career services professionals—members and non-members—you’re all invited. Here’s the info you’ll need to get started:

Facebook page: Philly Ad Club Students
YouTube channel: Youtube.com/phillyadclubstudents
LinkedIn.com group: Search groups for Philly Ad Club Students
Twitter: @PACStudents

And of course, you can also contact us via email at students@phillyadclub.com.

http://www.phillyadclub.com/event_article.php?id=1659

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Quoted – Could Phila. make more on its marathon? – Philadelphia Inquirer

November 7, 2009 by 4 Comments
BOSTON, MA - APRIL 20: Salina Kosgei (C) of Ke...
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In three weeks, a record number of runners are expected to take to Philadelphia‘s streets and compete in the city‘s 16th annual marathon.

With 10,000 entrants, the event with a budget of $1.7 million can count on a fourth consecutive year of growth while pumping $10 million into the regional economy and aiding seven local charities.

Those seem impressive numbers, until one looks elsewhere.

Take Chicago, for instance, where the marathon has 45,000 entrants and contributes $140 million to the economy, according to a University of Illinois study. The similarly sized New York marathon, being run today, means $220 million to that city. Both races generate tens of millions of dollars for scores of charities.

Overall last year, Philadelphia’s marathon ranked 12th in size in the United States, trailing the monsters like New York, Chicago, and Boston, but also races in Orlando and Portland, Ore.

“No other running race, in general, gets more people from out-of-town than a marathon,” said Dr. Scott Testa, a runner and a Cabrini College business professor who has studied the economic impact of sporting events. “Marathon runners are more willing to travel from out of state. Hotels and restaurants love them.”

 

http://www.philly.com/philly/business/68146787.html

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