Looking for companies or organizations who want a free business plan written or updated?

Business Plan in a Day book

Business Plan in a Day book (Photo credit: Raymond Yee)

Looking for companies or organizations who want a free

business plan written or updated?. .

Entrepreneur course by students. . – email me stesta97@gmail.com

I am also looking for Entrepreneur or Business related speakers who want free publicity.

You must come to Philadelphia to present and work with students. . no teleconferencing or Skype

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Quoted – Wal-Mart’s Event Planner – Portfolio.com

Sam's Club
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Wal-Mart‘s Event Planner

The company that Wal-Mart chose to take over promotions at its Sam’s Club stores, at a cost of about 10,000 jobs, is already almost exclusively devoted to serving the Bentonville, Arkansas retail giant.

Shopper Events LLC already manages events like product demonstrations and tastings at Wal-Mart’s flagship retail stores. According to its website and Linked-In profile, its mission is: “to apply a standard of excellence to the in-store event in order to increase customer demand, align with key branding initiatives and enhance the shopping experience at Wal-Mart.”

Wal-Mart has been looking to cut costs at Sam’s Club, which is the second-largest warehouse club store chain in the nation, to Costco.Scott Testa, a retail expert with Cabrini University, pointed out that Costco already outsources its event planning as well.

http://www.portfolio.com/views/blogs/daily-brief/2010/01/26/wal-mart-event-planner/

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Quoted – Verizon Weaves AT&T-Bashing Witticisms Into Legal Doc – Technewsworld

Verizon Communications Inc.
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Verizon‘s aggressive ad campaign to belittle AT&T has found its way into court documents. The company apparently made a deliberate effort to use language that would translate well for a mainstream audience, rather than couching its response to AT&T’s complaint in traditional legalese. The gambit seems to have earned it a plummy PR payoff, so far. Does this suggest a new marketing role for attorneys?

More than likely, AT&T did not forsee this type of response, Scott Testa, business professor at Cabrini College, told the E-Commerce Times.

“Between Verizon’s lawyers and its PR people, I would say the company is working this issue pretty well,” he said.

In many companies, lawyers and marketing departments have opposing goals, Testa continued, with the lawyers thinking defense and marketers thinking offense.

“Some corporate cultures are headed by marketers, some by lawyers. In this situation, it seems as though they are working hand in hand,” he remarked.

http://www.technewsworld.com/story/68672.html?wlc=1258721738

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Firms know what to look for when it comes to target marketing

An example of street markets accepting credit ...
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Some firms are very good and know what to do when it comes to target market selections.  Target market adapts the marketing mix for one or more segment.  Credit card companies for instance target young college students like me.  They hope to influence the way I buy things. Just yesterday, a credit card company called me to tell me that I have been selected to receive a certain credit dollars from the company even though they know that do not an income right now. Because, I am a college student they are banking on me getting a good job with good disposable income.

The credit card companies take big risk but it must pay off because they have been doing that for many years.  Sometimes, I wonder if they make profit this way. Because, I believe and I am sure that not every credit card holder is able to pay off their loan. Credit card companies continue to do this so the data must support their decision.

Credit t card companies are not doing so well these days; it is interesting to see if they will change their tactics.

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Individuals need marketing

Not 4 Sale album cover
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Every individual is a business that needs marketing. Let’s think about the natural progression of a business person and compare it to the evolution of a expanding company. First, after high school the person needs find a college or university to attend. So, the person would research schools, find the best choice that fits his needs or wants (location, price, areas of study, etc.). Similarly, an expanding company with money to spend on branching out and expanding the company will research different options. They may choose to build up their business by branching out to new locations, acquiring another, similar business or offering new services or products. Either, way a company and an individual research chooses before progressing forward.
After researching a college, a business person (to be) picks classes that will help in his area of interest. From there, he markets himself to potential companies that are hiring interns. By interning he can learn hands-on how a company in his interest level operates. The interviewing process is all marketing, its selling your skills or qualifications. In the same way, an expanding company will choose the best way to expand and set up their operations. They make strategic plans to hire the right people at the right salaries, to establish the chain of command and locations for business that will help generate the most profit. During this time, business partners or other individuals in the decision making roles will argue and sell or market their points to get what they want or what they think the best decision for the company would be.

When a college student graduates, he again has to market himself to a company to work for. He needs to market himself while he has a job to keep it or move up the chain. He must prove that he is valuable to the company. And a business must use marketing and sales to attract customers and gain profit.

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