Social Networking Consultants

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My friend Bob Garrett at Garrett consulting  http://garrettconsultants.com/ has been doing some work in regards to Social Networking on some of my Social networking accounts. . the results have been amazing. . if you are business or individual who is looking to build your presence in this area you should definitely talk to him. .

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Quoted – Americans Tend to Be Social, Playful Online

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Social networking is taking up a large chunk of the time Americans spend online, followed by gaming. Although emailing is losing favor, it’s not likely to fade away. “There needs to be something else, something better than social networking, to completely take its place,” maintained Scott Testa, a professor of marketing at Cabrini College.

With 41.2 percent of U.S. consumers’ online time devoted to social networking, social games and emailing, other online activities are becoming neglected. The time consumers spent on instant messaging, for instance, dropped to 4 percent from 4.7 percent. Portal usage dropped to 4.4 percent from 5.5 percent.

Meanwhile other once high-growth categories have slowed dramatically. Search increased to 3.5 percent in June 2010 as a percentage of time devoted to this category — compared to 3.4 percent a year ago.

Watching videos or movies was the only other activity to experience a significant growth spurt in terms of share in online activity, growing by 12 percent from 3.5 to 3.9 percent.

None of this is surprising, said Scott Testa, a professor of marketing at Cabrini College.

Social network sites like Facebook and Twitter is where Internet use is moving,” he told TechNewsWorld. “That is why providers likeMicrosoft (Nasdaq: MSFT) and Google (Nasdaq: GOOG) are trying to mimic these features as much as possible.”

http://www.technewsworld.com/story/Americans-Tend-to-Be-Social-Playful-Online-70535.html

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Quoted – How to Find a Job with Social Media Book

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Quoted – How to Find a Job with Linkedin MySpace Twitter and Facebook and other Social Media

This is an excellent book written by Brad and Debra Schepp. My advice as follows when it comes to posting on social media:

  • Be careful of what you put on your pages
  • Monitor what others put on your wall
  • Don’t post anything you would not want your mother to read

Employers may go to your Facebook or other social networking pages to get an idea of your interests and personality so obviously you want to be careful what you post and you may also post those activities that are consistent with your career goals.

For example, you may want have an American Marketing Association link or information if you are a marketing major.

The four social networking sites I like the most are LinkedIn, Facebook, Twitter and Plaxo they all bring something interesting to the table.

http://www.amazon.com/LinkedIn-Facebook-Twitter-MySpace-Networks/dp/0071621334/ref=sr_1_1?ie=UTF8&s=books&qid=1260961430&sr=1-1

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Quoted – Retailers add tweets, pals to advertising – Houston Chronicle

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“Hey. You there,” the message on Facebook begins.

The casual style might make it seem like something written by the pal of a Facebook user, but it’s from Staples advertising a sale.

About two weeks ago, Staples sent its Facebook fans and Twitter followers a sneak peak at some of its Black Friday deals.

This is the first year the office supply superstore has used social media to advertise during the holidays and not the last, Staples spokeswoman Amy Shandler said.

“This is where people live and spend their free time, and it’s a more conversational medium. It’s a two-way dialogue,” she said, noting that Facebook and other social media users often give their feedback on the ads.

Other chains, including J.C. Penney, Best Buy, Home Depot, Toys R Us and Sears, are embracing social media during the holidays.

Advertising on social media during the holidays — or at any time — “is very cost-effective,” said Scott Testa, professor of business at Cabrini College near Philadelphia, whose research includes retail and social networking. It is also a way to differentiate yourself, especially for the early adopters — those retailers that are among the first to have a presence on social media, he said.

http://www.chron.com/disp/story.mpl/business/6739734.html

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Quoted – Twitter’s $100M Funding Coup Prompts ‘Bubble’ Buzz -ECommerce Times

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Quoted – Twitter‘s $100M Funding Coup Prompts ‘Bubble’ Buzz -ECommerce Times

Can a company that doesn’t have a revenue stream possibly be worth $10 billion? That’s the question that a group of investors are answering with an unequivocal “yes” in the form of $100 million in cold cash. There is skepticism over the wheeling and dealing, though, and more than a few flashes of dot-com deja vu.

After much speculation, Twitter CEO Evan Williams confirmed on the microblogging site’s own blog that it has closed a “significant” round of funding. Williams didn’t cite the dollar amount, but it has been widely reported that six investors are prepared to pump close to US$100 million into the company, giving it a $1 billion valuation.

An evaluation of $1 billion for Twitter might be too low, suggested Scott Testa, a business professor at Cabrini College, considering the site’s popularity and traffic, which comScore places at close to 60 million visitors a month.

“The pricing is justified, based on the latest round of financing closed by Facebook and other networking properties,” Testa argued.

Furthermore, this generation of tech investment is different from 10 years ago, because the funding comes from institutional sources.

“You don’t see the funny money being thrown around like we did in the 1990s,” noted Testa.

http://www.ecommercetimes.com/story/Twitters-100M-Funding-Coup-Prompts-Bubble-Buzz-68224.html?wlc=1253927291

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