My friend Bob Garrett at Garrett consulting http://garrettconsultants.com/ has been doing some work in regards to Social Networking on some of my Social networking accounts. . the results have been amazing. . if you are business or individual who is looking to build your presence in this area you should definitely talk to him. .
“Hey. You there,” the message on Facebook begins.
The casual style might make it seem like something written by the pal of a Facebook user, but it’s from Staples advertising a sale.
This is the first year the office supply superstore has used social media to advertise during the holidays and not the last, Staples spokeswoman Amy Shandler said.
“This is where people live and spend their free time, and it’s a more conversational medium. It’s a two-way dialogue,” she said, noting that Facebook and other social media users often give their feedback on the ads.
Advertising on social media during the holidays — or at any time — “is very cost-effective,” said Scott Testa, professor of business at Cabrini College near Philadelphia, whose research includes retail and social networking. It is also a way to differentiate yourself, especially for the early adopters — those retailers that are among the first to have a presence on social media, he said.
Quoted – Twitter‘s $100M Funding Coup Prompts ‘Bubble’ Buzz -ECommerce Times
Can a company that doesn’t have a revenue stream possibly be worth $10 billion? That’s the question that a group of investors are answering with an unequivocal “yes” in the form of $100 million in cold cash. There is skepticism over the wheeling and dealing, though, and more than a few flashes of dot-com deja vu.
After much speculation, Twitter CEO Evan Williams confirmed on the microblogging site’s own blog that it has closed a “significant” round of funding. Williams didn’t cite the dollar amount, but it has been widely reported that six investors are prepared to pump close to US$100 million into the company, giving it a $1 billion valuation.
An evaluation of $1 billion for Twitter might be too low, suggested Scott Testa, a business professor at Cabrini College, considering the site’s popularity and traffic, which comScore places at close to 60 million visitors a month.
“The pricing is justified, based on the latest round of financing closed by Facebook and other networking properties,” Testa argued.
Furthermore, this generation of tech investment is different from 10 years ago, because the funding comes from institutional sources.
“You don’t see the funny money being thrown around like we did in the 1990s,” noted Testa.