- Image via Wikipedia
Gen Y moms prefer digital, rather than face-to-face, communication more than their older cohorts.
Mothers are more connected online than the average woman, with younger moms especially committed to digital communication, says a report examining moms and online behavior. More than 90 percent of U.S. women with children under age 18 in the household are online, compared with roughly three-quarters (76.3 percent) of all adult women. Mothers of Generation Y, however, are even more involved in online communication than their older counterparts, with nearly one in five (17 percent) stating that they use email or Facebook to communicate with immediate family—with “immediate family” defined as family members living in the same household.
While Baby Boomer moms said that they communicated with family members in person most of the time (an average of 62 percent face-to-face communication), Generation X mothers stated they do so 58 percent of the time, says the report. Gen Y moms said that their face-to-face communication with immediate family averages just less than half the time at 48 percent. Boomer moms are also less likely to use Facebook as often as their younger cohorts do, while one in five (19 percent) of Gen Y moms reported that they spend at least two hours a day on the social networking site.
Marketing consultant Dr. Scott Testa, also a professor of business administration at Philadelphia-based Cabrini College, says that he has also observed this fast-moving trend.
“Generation [Y] and [the mom] demographic is rapidly moving to electronic media,” he notes. “In order to reach these moms [companies] need to go digital.”
Singer warns marketers to not be too complacent when it comes to reaching out via social media.
“Too many marketers are sitting back and waiting to see how social media pans out, as though it’s a temporary phenomenon,” she explains. “But it’s as permanent and as influential as TV was in its infancy, and it will grow even more important. The more quickly that marketing executives learn to harness social media, the more likely they’ll come out ahead because of it.”
Testa agrees. “It is not a fad,” he adds. “Those companies that really get it could really target [this group] effectively.”
http://www.demodirt.com/index.php/generation-y-trends/consumer-spending/433-digital-age
Dr. Scott's Business Blog 
I am no longer sure the place you are getting your information, however good topic. I must spend a while studying more or figuring out more. Thank you for fantastic information I was searching for this information for my mission.
just amazing !!! giving away google+ accounts.
Aw, this was a very good post. Taking the time and actual effort to generate a superb article… but what can I say… I hesitate
a lot and never manage to get anything done.
Pretty! This was a really wonderful post. Many
thanks for providing this info.
That is really interesting, You’re a very skilled blogger.
I have joined your feed and stay up for in search of more of your
magnificent post. Also, I’ve shared your web site
in my social networks
I like it when folks get together and share opinions. Great website,
continue the good work!
What’s up, I check your new stuff like every week. Your story-telling style is
awesome, keep doing what you’re doing!
Hola allí, me encontré descubrí su site mediante al mismo tiempo que Búsqueda de a similares tema , su sitio llegó aquí ,
que parece ser genial . He marcado en mis favoritos
de Google.
Hola allí, simplemente se convirtió consciente de su
blogs mediante Google , y encontrado que es realidad informativo.
Soy a ten cuidado de bruselas . Yo agradecería debe usted cuando siguiente
en este futuro . Numerosos gente estarán cabo de su escritura.
¡Salud !
It’s a pity you don’t have a donate button! I’d most certainly donate to this outstanding
blog! I guess for now i’ll settle for book-marking and adding
your RSS feed to my Google account. I look forward to fresh
updates and will share this site with my Facebook group.
Chat soon!