Looking for companies or organizations who want a free business plan written or updated?

August 29, 2013 by Scott Testa 8 Comments

Business Plan in a Day book (Photo credit: Raymond Yee)

Looking for companies or organizations who want a free

business plan written or updated?. .

Entrepreneur course by students. . – email me stesta97@gmail.com

I am also looking for Entrepreneur or Business related speakers who want free publicity.

You must come to Philadelphia to present and work with students. . no teleconferencing or Skype

Business Plan Basics: How to Make a Business Plan (staples.com)
A Checklist for Effective Business Plan Presentation Design (staples.com)
Three Signs of a Healthy Business Plan (epicafinance.com)
Flush out your business plan ideas with Elevatr (idownloadblog.com)
Misconceptions About Business Plans – part 1 (highthechbusinessplan.wordpress.com)
The 8 Things to Look for in a Business Plan (temmylinny.wordpress.com)

Filed Under: public relations Tagged With: Add new tag, Business, Business model, Business plan, Business Services, California, Communications, Company, consulting, Entrepreneur, Executive summary, Human Rights Campaign, Internet Marketing, marketing, Marketing and Advertising, Marketing Services, Master of Business Administration, Philadelphia, Philly, Public Speaking, Skype, Small business, Speakers Bureaus, student, twitter, Undergraduate education, United States, Venture capital, video

Help Wanted – WordPress and Marketing Intern

November 29, 2012 by Scott Testa 1 Comment

I have a project that I am looking for both a WordPress Developer and a Marketing Intern.

If you have any questions or are interested email me at stesta97@gmail.com

Thanks Scott

Filed Under: Branding, employment, jobs, Uncategorized Tagged With: blog, Business, google, Help Wanted, Hosts, Intern, marketing, Publishers, search engine optimization, Templates, Tools, Wordpress

AV Pioneer McAfee Covering Tracks in Murder Drama

November 19, 2012 by Scott Testa Leave a Comment

Image via CrunchBase

Antivirus trailblazer John McAfee is on the run from authorities in Belize who are seeking him in connection with the murder of a neighbor. Although McAfee has been away from the tech world for a long time and no longer has anything to do with the company he founded, there are concerns that the emerging lurid details of his life and possible crime could taint the company that still bears his name.

John McAfee, founder of the eponymous antivirus software company, is wanted in Belize in connection with the murder of American Gregory Faull, according to news accounts. The San Pedro police department is said to be actively searching for McAfee, who has gone missing.

This episode is focusing a very public spotlight on the downward, highly destructive spiral McAfee reportedly has been on for years — a cycle that is said to include drugs, guns, prostitution and a lot of violence. His early days as a tech luminary — he was one of the first people to design antivirus software and to create a virus scanner — are clearly long gone, never to reemerge.

The McAfee Brand

It is fair to wonder how these events — now making international headlines — will impact the McAfee corporate brand.

On one hand, it is hard to imagine how they could have any impact. Though he founded the company, John McAfee has long been divorced from it, noted Scott Testa, director of development forChina Project Hope and a former marketing professor at Cabrini College.

“In an odd way, it could wind up even having some positives for the product line,” Testa told the E-Commerce Times. “After all, what do they say? ‘ There’s no such thing as bad publicity.'”

The events could wind up evoking feelings of familiarity with the McAfee brand among consumers, even after this drama recedes into the background, he suggested.

“I really don’t think there will be negative ramifications from a brand perspective,” Testa said, although “you can bet that Intel will do whatever it has to to disassociate itself from what is happening.”

A name change could be in the company’s future.

http://www.technewsworld.com/story/76613.html

Filed Under: Technology Tagged With: Anti-Virus, Belize, Cabrini College, E-Commerce Times, Intel, John McAfee, marketing, McAfee, public relations, Scott Testa, Social network service, United States

Wanted Students looking for Sales Position

May 26, 2010 by Scott Testa 6 Comments

Hi Dr. Testa,

I hope all is well with you and your students!

I wanted to send you a link to a great new opportunity for students seriously considering a job in sales. (Not marketing or PR, but actual selling.)

The internship reports to the Director of Sales at South Jersey Magazine. The student selected for this experience will be able to job shadow the director, AND go out on the road with experienced sales reps to learn first hand how sales are done the South Jersey Magazine way.

http://foliofly.com/FindTheBestStudentTalent/2010/05/24/learn-hands-on-sales-experience-with-south-jersey-magazine/

It’s a fast turn-around time for candidates to apply, so if they’re able to get me a resume by this Wednesday, May 26 – or NO later than this Thursday morning before 1:00pm – I’ll be sure to include them in my reviews.

All the best to you and looking forward to staying in touch over the summer!

If you have any questions, please just let me know.

Cheers,

Sandy

Sandra Perilli

FolioFLY LLC, Founder

201-410-4320

www.foliofly.com (site in progress)

Internship Position (scotttesta.com)
Quoted – Time for a successor to Oprah? Who will it be? – Forbes (scotttesta.com)
Quoted – Motorola’s Super Bowl ad is the beginning of a targeted marketing push (scotttesta.com)
Quoted – Eggs With That Escrow? – Hartford Business Journal (scotttesta.com)
Quoted – Modern-day people watching (scotttesta.com)
Quoted – Rising energy prices lead to slight bump in January consumer prices (scotttesta.com)
Quoted – Buncombe County’s 4th Walmart Supercenter: Is the war over? (scotttesta.com)

Filed Under: employment Tagged With: Add new tag, Business, employment, Intern, marketing, Marketing and Advertising, public relations, sales, South Jersey

Quoted – The Ladies’ Turn – Wall Street Journal

April 3, 2010 by Scott Testa 7 Comments

: Image via Wikipedia

The Ladies’ Turn

When it comes to house hunting, Kim Sliney is the first to admit she can be picky. The 46-year-old interior designer just couldn’t see herself living in small, chopped-up rooms. Or being happy in boxy interiors adorned with blah bathroom tiles and Formica counters. After visiting—and vetoing—37 houses, the single mom from Exeter, R.I., happened upon her just-right fit: a newly built, $350,000 home that boasted a spacious-feeling layout, killer walk-in closets and custom details like crown molding, granite countertops and a gas fireplace—for no extra charge. How did she stumble into this particular development? She was driving around in the area and saw a woman-centric sign on the entrance. “It was very intriguing,” says Ms. Sliney.

Men may think they run the world, but it’s women who are now getting the royal treatment from the housing industry. Indeed, say housing market watchers, builders are now strenuously working to win the hearts—and checkbooks—of female buyers. And with the economy punishing the sexes unevenly, single women have become an especially important force to be reckoned with in real estate. According to the National Association of Realtors, they now sign on the dotted line in nearly a quarter of all U.S. home deals—up from 14% in 1995.

And home hassles aside, skeptics say some of the marketing flurry around women is half-baked. Part of the problem, says Scott Testa, a marketing professor at Cabrini College, is that the real estate industry has been a late adopter of modern marketing techniques. Its fairly recent desire to learn what customers want simply leads to better design—like kitchens opening up into family rooms—which isn’t necessarily woman-centric. “More people like open design,” Mr. Testa says. “Whether that’s a woman preference, I don’t know that as a fact.”

http://online.wsj.com/article/SB10001424052702304871704575160112777930360.html?mod=WSJ_Commercial_sections_BuyingAndSelling

Quoted – Facebook really is elementary – Tampa Tribune (scotttesta.com)
Quoted – Yelp.com: Extortion or free speech? Lawsuits mount (scotttesta.com)
Quoted – When A Homeowner’s Best Move Is Turning Over The Keys – Forbes (scotttesta.com)
Quoted – Motorola breakup expected, but when? – Medill Reports (scotttesta.com)
Quoted – Get Listed in Today’s Mobile ‘Yellow Pages’ – Fox Business News (scotttesta.com)
Quoted – Buncombe County’s 4th Walmart Supercenter: Is the war over? (scotttesta.com)
Quoted – Eggs With That Escrow? – Hartford Business Journal (scotttesta.com)

Filed Under: Real estate Tagged With: Add new tag, Business, Cabrini College, marketing, National Association of Realtors, Professor, Real estate, Scott Testa, United States