Swine Flu Gives Marketers New Opportunities

Mexico- Swine Flu- May 1, 2009
Image by metaweb20 via Flickr

It looks like businesses are bombarding consumers with offers to help them since the outbreak of the swine flu.  Everything from travel insurance, air filters, chiropractors, and even T-shirts are being marketed to prevent a possible pandemic.  Some people are claiming it’s unethical for businesses to exploit consumers on their fears of contracting the disease, but many of the items are valid disease preventives.  Should people be running out to buy the SaniGuard Total Release Fogger yet?  Let’s see first if the swine flu virus literally dies down.

http://www.dallasnews.com/sharedcontent/dws/news/healthscience/stories/050409dnmetflusells.3d1137d.html

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Lessons from the Amazon, Domino’s Debacles

Domino's Pizza, LLC
Image via Wikipedia

http://www.businessweek.com/technology/content/apr2009/tc20090417_835325.htm?campaign_id=technology_related

In an age of social media, companies must respond instantly to Internet controversies that imperil their brands.

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The Secret Strategies Behind Many “Viral” Videos

Image representing YouTube as depicted in Crun...
Image via CrunchBase

“Have you ever watched a video with 100,000 views on YouTube and thought to yourself: “How the hell did that video get so many views?” Chances are pretty good that this didn’t happen naturally, but rather that some company worked hard to make it happen – some company like mine.”

http://www.techcrunch.com/2007/11/22/the-secret-strategies-behind-many-viral-videos/

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How often do you turn off your computer?

We asked college students how often they turn off their computer.  Video entry for powerdownfortheplanet.org by SJU Sustainability Club.  Featuring music by Shining TV Screen. Instructions how to set the power management on your computer here: http://www.climatesaverscomputing.org/learn/power-management-instructions/

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The Most Innovative Companies in Advertising & Marketing

Marketing to kids.
Image via Wikipedia

The Most Innovative Companies in Advertising & Marketing

  1. Crispin Porter + Bogusky: New clients including Best Buy, Hulu, Microsoft, and Old Navy have flocked to the ad shop that made Burger King cool.
  2. TBWA\Worldwide: TBWA’s Media Arts Lab’s “Get a Mac” tag team continues to define the brand battle of the 21st century.
  3. Barbarian Group: The scrappy digital production shop behind the Subservient Chicken is now an interactive lab for companies such as Adobe and CNN.
  4. AKQA: Advertising at this boundary-crossing agency spans fuel-efficiency apps for Fiat, alternate-reality games for McDonald’s, and sneaker-design tools for Nike.
  5. Naked: The media-agnostic British shop has grown 80% in New York with clients such as Johnson & Johnson and Nokia.
  6. AdMob: The two-year-old mobile ad network had a banner year and landed $17 million of funding from Sequoia Capital.
  7. Saatchi & Saatchi S: Former Sierra Club prez-turned-Wal-Mart consultant Adam Werbach gained access to huge companies after Saatchi & Saatchi bought his firm.
  8. Goodby, Silverstein & Partners: The San Francisco-based agency stretched far beyond display ads, including a Wario Wii ad that demolished its own YouTube page.
  9. 42 Entertainment: The stealth multi-platform marketers built buzz for The Dark Knight with an alternate-reality campaign.
  10. Obscura Digital: This band of projectionists turns the world into a billboard for brands including GM, Google, and Oracle.
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