Quoted – Tech Titans Create $250M Kitty for Social Startups

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Entrepreneurs eager to bring innovation to social networking application development now have a new potential resource to tap: a special fund set up by KPCB and a handful of tech giants, including Facebook. “KPCB is a top drawer firm. When they put money into something, it means they see a real future in it,” said Cabrini College marketing professor Scott Testa.

The new fund is a step up from these activities, though, and it potentially could mean a real boost for social media if other venture capitalists should follow suit, Scott Testa, a marketing professor at Cabrini College, told the E-Commerce Times. “KPCB is a top drawer firm. When they put money into something, it means they see a real future in it.”

The fund, along with its participating investors, also points to a firming up of valuations in this space, added Testa.

http://www.ecommercetimes.com/story/Tech-Titans-Create-250M-Kitty-for-Social-Startups-71090.html

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Quoted – Gen Y moms prefer digital, rather than face-to-face, communication more than their older cohorts.

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Gen Y moms prefer digital, rather than face-to-face, communication more than their older cohorts.

Mothers are more connected online than the average woman, with younger moms especially committed to digital communication, says a report examining moms and online behavior. More than 90 percent of U.S. women with children under age 18 in the household are online, compared with roughly three-quarters (76.3 percent) of all adult women. Mothers of Generation Y, however, are even more involved in online communication than their older counterparts, with nearly one in five (17 percent) stating that they use email or Facebook to communicate with immediate family—with “immediate family” defined as family members living in the same household.

 

While Baby Boomer moms said that they communicated with family members in person most of the time (an average of 62 percent face-to-face communication), Generation X mothers stated they do so 58 percent of the time, says the report. Gen Y moms said that their face-to-face communication with immediate family averages just less than half the time at 48 percent. Boomer moms are also less likely to use Facebook as often as their younger cohorts do, while one in five (19 percent) of Gen Y moms reported that they spend at least two hours a day on the social networking site.

 

 

Marketing consultant Dr. Scott Testa, also a professor of business administration at Philadelphia-based Cabrini College, says that he has also observed this fast-moving trend.

“Generation [Y] and [the mom] demographic is rapidly moving to electronic media,” he notes. “In order to reach these moms [companies] need to go digital.”

Singer warns marketers to not be too complacent when it comes to reaching out via social media.

“Too many marketers are sitting back and waiting to see how social media pans out, as though it’s a temporary phenomenon,” she explains. “But it’s as permanent and as influential as TV was in its infancy, and it will grow even more important. The more quickly that marketing executives learn to harness social media, the more likely they’ll come out ahead because of it.”

Testa agrees. “It is not a fad,” he adds. “Those companies that really get it could really target [this group] effectively.”

http://www.demodirt.com/index.php/generation-y-trends/consumer-spending/433-digital-age


 

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Social Networking Consultants

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My friend Bob Garrett at Garrett consulting  http://garrettconsultants.com/ has been doing some work in regards to Social Networking on some of my Social networking accounts. . the results have been amazing. . if you are business or individual who is looking to build your presence in this area you should definitely talk to him. .

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Quoted – Americans Tend to Be Social, Playful Online

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Social networking is taking up a large chunk of the time Americans spend online, followed by gaming. Although emailing is losing favor, it’s not likely to fade away. “There needs to be something else, something better than social networking, to completely take its place,” maintained Scott Testa, a professor of marketing at Cabrini College.

With 41.2 percent of U.S. consumers’ online time devoted to social networking, social games and emailing, other online activities are becoming neglected. The time consumers spent on instant messaging, for instance, dropped to 4 percent from 4.7 percent. Portal usage dropped to 4.4 percent from 5.5 percent.

Meanwhile other once high-growth categories have slowed dramatically. Search increased to 3.5 percent in June 2010 as a percentage of time devoted to this category — compared to 3.4 percent a year ago.

Watching videos or movies was the only other activity to experience a significant growth spurt in terms of share in online activity, growing by 12 percent from 3.5 to 3.9 percent.

None of this is surprising, said Scott Testa, a professor of marketing at Cabrini College.

Social network sites like Facebook and Twitter is where Internet use is moving,” he told TechNewsWorld. “That is why providers likeMicrosoft (Nasdaq: MSFT) and Google (Nasdaq: GOOG) are trying to mimic these features as much as possible.”

http://www.technewsworld.com/story/Americans-Tend-to-Be-Social-Playful-Online-70535.html

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Help Wanted – Marketing Intern

Internet Marketing Internship

About Applied Systems Technology, Inc. (AST)

Applied Systems Technology is a software development and management consulting firm exclusively serving the staffing industry.

Since 1985, we have helped staffing firms re-engineer their business processes and better realize the potential of technology to drive change, improve efficiency, and enhance profitability.

AST currently has 15 employees, and is based out of the Hudson Valley, NY. We have remote offices in Albany, NY, and Philadelphia, PA.

AST and Internet Marketing

Everett Reiss is the Director of Marketing and Communication for AST, overseeing and being hands-on in the following areas of Internet Marketing:

  • Maintaining main website: http://www.astusa.com and Staffing Energy Center, which is directed at clients: http://astusa.com/staffingenergycenter.
  • Running Mad Staffing Blog: http://astusa.com/staffing-blog.
  • Weekly and monthly email marketing campaigns to clients, prospects, and industry leaders.
  • Direct mail campaigns to clients through Sendoutcards.com.
  • Writing and posting monthly press releases on website and through PRWeb.
  • Producing and posting helpful YouTube videos for the staffing industry.
  • Directing AST’s social media presence on Linkedin, Twitter, and Facebook.
  • Weekly and monthly email and website analytical reporting.
  • Webinars and association speaking engagements on technology and social media.

AST continues to devote more and more time and resources to Internet marketing because of its low cost (excluding time), the ROI thus far, and ability to directly interact with target audience (staffing executives and managers).

How Does an Internet Marketing Internship Fit into the Mix?

AST is a small business, so everyone wears multiple hats.  In addition to marketing, Everett is involved with project management and account management.  Additional hands are needed to help in the following areas:

  • Keyword and SEO research using Google’s Keyword Research Tool.
  • Search engine optimizing the content that Everett and other AST employees write for main website and blogs.
  • Formatting the content that Everett writes for distribution on Mad Staffing Blog, email campaigns, and through other channels such as PRWeb.
  • Keeping our email database up-to-date and carving it up into additional segments: type of staffing firm, women-owned, geographic, etc…
  • Monitoring conversations on Twitter and Linkedin that AST should be aware of and could potentially participate in, or encourage clients to participate in.
  • Edit and posting some of the video content that AST produces on YouTube and blog.
  • Researching other tools and areas of social media that either intern or Everett sees value in potentially adopting.
  • Potentially work one-on-one with AST staff members to build out their Linkedin profiles and maybe even Twitter profiles.
  • Post updates on AST’s Facebook Fan Page and Twitter profile.
  • Potentially contribute content for the Mad Staffing Blog, Squidoo pages, Linkedin discussions, and even Wikipedia.

Requirements

We are looking for applicants with the following skills, experience, and disposition:

  • Microsoft Office products, especially Word and Excel.
  • Some college-level marketing coursework and/or experience.
  • Comfort and familiarity with social media (e.g. Twitter, Facebook, Linkedin, and blogging).
  • Creative and business-writing experience.
  • Ability to do a thorough job on structured tasks such as maintaining an email database, while being able to do more open-ended research and writing assignments.
  • Familiarity with HTML, basic video editing, and graphic design experience is a plus.

Other Details About Internship

  • This is an unpaid internship.
  • 10 to 20 hours per week.
  • Flexible hours.
  • This is a “remote internship”: meetings will take place in public places, coffee shops, or on campus in areas with Wi-Fi.  Most of the work can be done remotely.
  • Intern can use their own laptop, or a laptop can be provided.

If Interested…

Email your resume to Everett Reiss at ev@astusa.com, and in the body of the email explain why this internship interests you and why you would be a good candidate for it.

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