Quoted – Hulu Revving Up for Bold IPO Move

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Hulu is about to make a big move — talk of an IPO within the next couple of months appears to be well founded. The timing is right, says BU professor N. Venkatraman, as the economy is expected to pick up in 2011, and the tech sector with it. “Media will be one of those sectors that will be redefined by tech, and Hulu wants to be seen as the leader of the pack.”

Hulu is expected to file a prospectus with the Securities and Exchange Commission for its initial public offering by the end of the year. It believes it can raise US$200-$300 million, according to an unnamed source in a Reuters report.

The final decision to move forward is expected to be made in November, the source said. If it does happen, the IPO is likely to be in April or May.

The deal would value Hulu at $2 billion.

Two billion dollars is likely a fair valuation for Hulu, according to Scott Testa, a marketing professor at Cabrini College.

“I think the partners want to take some money off the table with the IPO,” he told the E-Commerce Times. “Also, I think this may be a good time for the partners to go public from a balance sheet perspective. This way they will be able to get a tangible valuation for the company.”

Besides giving the investors an exit for their initial capital, the bulk of the proceeds will certainly be sunk into the company’s business model, continued Testa. “Data center investment is what I would guess — or buying data center space in disparate locations on worldwide basis.”

Google needs significant redundancy to keep YouTube operational, he noted. “When you are talking about video, you are talking about huge, big pipes — and fiber is expensive. It is not like running a website.”

http://www.ecommercetimes.com/story/Hulu-Revving-Up-for-Bold-IPO-Move-71008.html?wlc=1287007214

 

 

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Help Wanted – Marketing Intern

Internet Marketing Internship

About Applied Systems Technology, Inc. (AST)

Applied Systems Technology is a software development and management consulting firm exclusively serving the staffing industry.

Since 1985, we have helped staffing firms re-engineer their business processes and better realize the potential of technology to drive change, improve efficiency, and enhance profitability.

AST currently has 15 employees, and is based out of the Hudson Valley, NY. We have remote offices in Albany, NY, and Philadelphia, PA.

AST and Internet Marketing

Everett Reiss is the Director of Marketing and Communication for AST, overseeing and being hands-on in the following areas of Internet Marketing:

  • Maintaining main website: http://www.astusa.com and Staffing Energy Center, which is directed at clients: http://astusa.com/staffingenergycenter.
  • Running Mad Staffing Blog: http://astusa.com/staffing-blog.
  • Weekly and monthly email marketing campaigns to clients, prospects, and industry leaders.
  • Direct mail campaigns to clients through Sendoutcards.com.
  • Writing and posting monthly press releases on website and through PRWeb.
  • Producing and posting helpful YouTube videos for the staffing industry.
  • Directing AST’s social media presence on Linkedin, Twitter, and Facebook.
  • Weekly and monthly email and website analytical reporting.
  • Webinars and association speaking engagements on technology and social media.

AST continues to devote more and more time and resources to Internet marketing because of its low cost (excluding time), the ROI thus far, and ability to directly interact with target audience (staffing executives and managers).

How Does an Internet Marketing Internship Fit into the Mix?

AST is a small business, so everyone wears multiple hats.  In addition to marketing, Everett is involved with project management and account management.  Additional hands are needed to help in the following areas:

  • Keyword and SEO research using Google’s Keyword Research Tool.
  • Search engine optimizing the content that Everett and other AST employees write for main website and blogs.
  • Formatting the content that Everett writes for distribution on Mad Staffing Blog, email campaigns, and through other channels such as PRWeb.
  • Keeping our email database up-to-date and carving it up into additional segments: type of staffing firm, women-owned, geographic, etc…
  • Monitoring conversations on Twitter and Linkedin that AST should be aware of and could potentially participate in, or encourage clients to participate in.
  • Edit and posting some of the video content that AST produces on YouTube and blog.
  • Researching other tools and areas of social media that either intern or Everett sees value in potentially adopting.
  • Potentially work one-on-one with AST staff members to build out their Linkedin profiles and maybe even Twitter profiles.
  • Post updates on AST’s Facebook Fan Page and Twitter profile.
  • Potentially contribute content for the Mad Staffing Blog, Squidoo pages, Linkedin discussions, and even Wikipedia.

Requirements

We are looking for applicants with the following skills, experience, and disposition:

  • Microsoft Office products, especially Word and Excel.
  • Some college-level marketing coursework and/or experience.
  • Comfort and familiarity with social media (e.g. Twitter, Facebook, Linkedin, and blogging).
  • Creative and business-writing experience.
  • Ability to do a thorough job on structured tasks such as maintaining an email database, while being able to do more open-ended research and writing assignments.
  • Familiarity with HTML, basic video editing, and graphic design experience is a plus.

Other Details About Internship

  • This is an unpaid internship.
  • 10 to 20 hours per week.
  • Flexible hours.
  • This is a “remote internship”: meetings will take place in public places, coffee shops, or on campus in areas with Wi-Fi.  Most of the work can be done remotely.
  • Intern can use their own laptop, or a laptop can be provided.

If Interested…

Email your resume to Everett Reiss at ev@astusa.com, and in the body of the email explain why this internship interests you and why you would be a good candidate for it.

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Cabrini Com. Dept. to host annual career panel of Philly Ad Club, Tuesday, April 6, 6-7:30 p.m. Widener Lecture Hall

Careers in Advertising & Communications: Where The Jobs Are! And the exclamation point is there for a reason. To proclaim that, at long last, there are signs that the outlook for jobs in advertising and communication are improving. Lots of different types of jobs in a wide range of companies are out there for students majoring in advertising, communications, marketing, and related disciplines, and these events will help you find them.

The event features a panel of advertising and communication professionals—drawn from ad agencies, media buying firms, PR firms, and media companies—discussing the questions that are top-of-mind for students, such as:

  • How do I get an internship? How do I land that first full-time job?
  • What can I do to make myself a more desirable candidate to potential employers?
  • What’s the best place to work? Ad agency vs. media company? Agency or in-house? Big vs. small agency? Philly vs. New York City?

And the panelists will stay around after the formal discussion to network with you and answer your questions one-on-one.

All area college students are welcome to attend.  Registration will open the week of March 22; we’ll contact you via email to let you know.

Follow Philly Ad Club Students on the Web:

We’re building an online community for Philly Ad Club Students. You can become a fan of our Facebook page and learn about upcoming events, see photos, and post your own comments. We’re also on YouTube, LinkedIn, and Twitter.

Students, faculty, and career services professionals—members and non-members—you’re all invited. Here’s the info you’ll need to get started:

Facebook page: Philly Ad Club Students
YouTube channel: Youtube.com/phillyadclubstudents
LinkedIn.com group: Search groups for Philly Ad Club Students
Twitter: @PACStudents

And of course, you can also contact us via email at students@phillyadclub.com.

http://www.phillyadclub.com/event_article.php?id=1659

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Quoted – China’s iron grip even extends to the Internet – Pioneer Press

This is why I love China.
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China is infamous for clamping down on dissent, not only physically — as it did in Tiananmen Square two decades ago — but also electronically.

“The Chinese have some of the strongest censorship in the world,” on the Internet as well as with print and television, said Scott Testa, a professor of business at Cabrini College in Philadelphia.

In the Information Age, stemming the flow of information isn’t easy.

President Barack Obama, visiting China this week, has called for Internet freedom in China as a human rights issue. Obama told Shanghai students Monday that information should be free.

According to the Washington Post, Obama was asked in a town-hall style meeting what he thought about the Chinese government blocking several Internet international sites, such as Facebook, Twitter and YouTube, and critical news sites. “I’ve always been a strong supporter of open Internet use,” Obama said.

In response, Chinese officials Tuesday defended their policies as protective to national interests.

China’s online content-control strategy is a massive monitoring operation to spot forbidden content inside the country’s borders as well such information coming from outside sources.

While it’s often called the “Great Firewall of China” — as if to suggest a massive electronic barrier that repels online speech — the reality is a bit more nuanced, experts say.

http://www.twincities.com/ci_13811823

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Facebook’s $200M investment values co. at $10B

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http://www.businessweek.com/ap/financialnews/D98E4IO01.htm

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