Quoted – A good fit in the market is key for clothes sellers

Closeup of a copper rivet on blue jeans.
Image via Wikipedia

What odds for survival would you have given the men’s store Mortar when it opened in March?

The store sells denim jeans from $189 to $330. Shirts are $100 to $220. The designer boutique is not on Post Oak Boulevard — it is in Montrose. And while the economy is picking up, the apparel retail industry is far from booming.

But for co-owners Iris Siff and Sacha Nelson, it’s a fine time to be in retail. They have already made plans to move their less than 3-month-old store at 1844 Westheimer to a nearby space almost three times the size.

If their initial solid business is an indication, the owners found a winning formula by focusing on upscale contemporary casual attire — they don’t sell suits — for men in their 30s and 40s while offering the same level of service one finds at a high-end store selling business clothes. Most of their lines are exclusives from emerging designers.

For a concept like Mortar to work, it does not have to reach large numbers of men, but it does need to convince its targeted shopper that what it offers is unique and relevant to his lifestyle, said Scott Testa, professor of business at Cabrini College near Philadelphia.

“If you can identify a really specific segment of the market and understand it and gain traction through word of mouth, you can explode,” Testa said. “As the saying goes, ‘There’s riches in niches.’”

For such businesses “there’s less price pressure because they’re looked upon as having things that are unique,” he said.

http://www.chron.com/disp/story.mpl/business/7027714.html

Reblog this post [with Zemanta]
Advertisements

Comments

  1. Wow, I still think $300 is a lot of money for a pair of jeans. They must really fit great!

    Must be that sliver niche of people who want to buy expensive jeans to wear on casual Friday?! Let me guess. These expensive jeans even have pre worn out holes in them?

    I think I’m getting too old to “understand”.

  2. Thanks for sharing superb informations. Your websiteis so cool.I am impressed by the details that you’ve with this blog. It reveals how nicely you perceive this subject. Bookmarked this website, arrive backfor extra articles. You, my mate, ROCK! I came across simply the info I already searched in all places and merely couldn?t encounter. That of a ideal website. I love this web website and your website is without question one among my new favorite ones.I like this site given and has now given me some kind of dedication to have success for a lot of purpose, so thanks

Trackbacks

  1. tarot y numerologia

    Quoted – A good fit in the market is key for clothes sellers – Dr. Scott’s Business Blog

  2. solamente tienes que hacer click para ir a la página web

    Quoted – A good fit in the market is key for clothes sellers – Dr. Scott’s Business Blog

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: