Rather than seeking a single new blockbuster like its 2003 Razr to regain market share and profitability, Motorola is taking a different approach and is expected to release 20 Android-based devices this year, each intended to appeal to a different demographic or geographic market.
“It’s hard for a company with stodgy, not-so-stylish phones to change their image immediately. You have to have a really great product,” Testa said. “There’s so many different things out of Motorola’s hands. You really have to have close to a perfect storm: the third party apps, styling and price points.”
Testa downplayed the impact marketing may have for Motorola. Though Fox may pique the interest of young men, the Devour won’t sell if the product isn’t solid as well.
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