Social Networking Consultants

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My friend Bob Garrett at Garrett consulting  http://garrettconsultants.com/ has been doing some work in regards to Social Networking on some of my Social networking accounts. . the results have been amazing. . if you are business or individual who is looking to build your presence in this area you should definitely talk to him. .

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Quoted – Americans Tend to Be Social, Playful Online

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Social networking is taking up a large chunk of the time Americans spend online, followed by gaming. Although emailing is losing favor, it’s not likely to fade away. “There needs to be something else, something better than social networking, to completely take its place,” maintained Scott Testa, a professor of marketing at Cabrini College.

With 41.2 percent of U.S. consumers’ online time devoted to social networking, social games and emailing, other online activities are becoming neglected. The time consumers spent on instant messaging, for instance, dropped to 4 percent from 4.7 percent. Portal usage dropped to 4.4 percent from 5.5 percent.

Meanwhile other once high-growth categories have slowed dramatically. Search increased to 3.5 percent in June 2010 as a percentage of time devoted to this category — compared to 3.4 percent a year ago.

Watching videos or movies was the only other activity to experience a significant growth spurt in terms of share in online activity, growing by 12 percent from 3.5 to 3.9 percent.

None of this is surprising, said Scott Testa, a professor of marketing at Cabrini College.

Social network sites like Facebook and Twitter is where Internet use is moving,” he told TechNewsWorld. “That is why providers likeMicrosoft (Nasdaq: MSFT) and Google (Nasdaq: GOOG) are trying to mimic these features as much as possible.”

http://www.technewsworld.com/story/Americans-Tend-to-Be-Social-Playful-Online-70535.html

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Quoted – How to Find a Job with Social Media Book

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Quoted – How to Find a Job with Linkedin MySpace Twitter and Facebook and other Social Media

This is an excellent book written by Brad and Debra Schepp. My advice as follows when it comes to posting on social media:

  • Be careful of what you put on your pages
  • Monitor what others put on your wall
  • Don’t post anything you would not want your mother to read

Employers may go to your Facebook or other social networking pages to get an idea of your interests and personality so obviously you want to be careful what you post and you may also post those activities that are consistent with your career goals.

For example, you may want have an American Marketing Association link or information if you are a marketing major.

The four social networking sites I like the most are LinkedIn, Facebook, Twitter and Plaxo they all bring something interesting to the table.

http://www.amazon.com/LinkedIn-Facebook-Twitter-MySpace-Networks/dp/0071621334/ref=sr_1_1?ie=UTF8&s=books&qid=1260961430&sr=1-1

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Quoted – Fort Hood soldiers turn to social media – Fierce Government IT

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In the wake of the mass shooting that left 13 people dead and 30 wounded last week, soldiers and their families at Fort Hood turned to social networking to deal with the carnage that occurred in their backyard.

Social media gave people an opportunity to talk about what happened, and it allowed the military a chance to let people know that the base’s media relations office was answering questions as quickly as possible.

It comes at an ironic time because DoD has not decided whether to buy into the idea that social networking is a good way to communicate. Although the Pentagon has given the green light to some social media sites, it is still examining the potential threats and benefits associated with social networking for the military.

Scott Testa, a Cabrini College business professor with expertise in social media, told Federal Computer Week that it was natural to turn to social networking to communicate after the shotting attack. “You have a lot of people in the military that were raised on texting and now social media,” Testa said. “They’re not watching the network news; they’re getting all their news electronically.”

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Quoted – Military uses social media to share info on Fort Hood shootings – Federal Computer Week

Social Media Landscape
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Facebook and Twitter quickly became a way to communicate during and after the attack

The Army’s public affairs staff at Fort Hood used Facebook today to publish a note saying the media relations office is inundated with requests and is answering queries as quickly as possible.

The post, which appeared on the Army’s official Facebook page, is just one way social media is being used in the wake of the mass shooting that left 13 people dead and at least 30 others wounded, according to the Army.

It is not surprising that so many people turned to social media first to communicate about the shootings, said Scott Testa, a Cabrini College business professor with expertise in social media.

“You have a lot of people in the military that were raised on texting and now social media,” Testa said. “They’re not watching the network news; they’re getting all their news electronically.”

Testa said he saw social media help clarify conflicting reports in the hours after the shootings. Individuals on the base were able to confirm or deny reports of lockdowns and other incidents via Twitter, he said.

While social media can help clear up conflicting reports, it also has the power to perpetuate false information, he said.

“That’s why the government has to put out info via these channels,” he said. “You can’t let it fester if the information is wrong; you have to respond to that.”

review of the benefits and risks of using social media within the Defense

http://fcw.com/articles/2009/11/06/fort-hood-social-media.aspx

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