Quoted – Wal-Mart’s Event Planner – Portfolio.com

Sam's Club
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Wal-Mart‘s Event Planner

The company that Wal-Mart chose to take over promotions at its Sam’s Club stores, at a cost of about 10,000 jobs, is already almost exclusively devoted to serving the Bentonville, Arkansas retail giant.

Shopper Events LLC already manages events like product demonstrations and tastings at Wal-Mart’s flagship retail stores. According to its website and Linked-In profile, its mission is: “to apply a standard of excellence to the in-store event in order to increase customer demand, align with key branding initiatives and enhance the shopping experience at Wal-Mart.”

Wal-Mart has been looking to cut costs at Sam’s Club, which is the second-largest warehouse club store chain in the nation, to Costco.Scott Testa, a retail expert with Cabrini University, pointed out that Costco already outsources its event planning as well.

http://www.portfolio.com/views/blogs/daily-brief/2010/01/26/wal-mart-event-planner/

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Comments

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  2. […] 2010-01-26T20:32:09  Quoted – Wal-Mart’s Event Planner – Portfolio.com – [link to post] […]

  3. […] Quoted – Wal-Mart’s Event Planner – Portfolio.com (scotttesta.com) […]

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