Looking for companies or organizations who want a free business plan written or updated?

Business Plan in a Day book

Business Plan in a Day book (Photo credit: Raymond Yee)

Looking for companies or organizations who want a free

business plan written or updated?. .

Entrepreneur course by students. . – email me stesta97@gmail.com

I am also looking for Entrepreneur or Business related speakers who want free publicity.

You must come to Philadelphia to present and work with students. . no teleconferencing or Skype

Wanted Students looking for Sales Position

Hi Dr. Testa,
I hope all is well with you and your students!
I wanted to send you a link to a great new opportunity for students seriously considering a job in sales. (Not marketing or PR, but actual selling.)
The internship reports to the Director of Sales at South Jersey Magazine.  The student selected for this experience will be able to job shadow the director, AND go out on the road with experienced sales reps to learn first hand how sales are done the South Jersey Magazine way.
It’s a fast turn-around time for candidates to apply, so if they’re able to get me a resume by this Wednesday, May 26 – or NO later than this Thursday morning before 1:00pm – I’ll be sure to include them in my reviews.
All the best to you and looking forward to staying in touch over the summer!

If you have any questions, please just let me know.

Sandra Perilli
FolioFLY LLC, Founder
www.foliofly.com (site in progress)
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Presenting at the American Institute of Higher Education on March 18

I am presenting my paper “How Green Marketing affects Corporate Strategy” in Williamsburg, VA this Thursday, March 18.

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Quoted – AOL Back in Black – Ecommerce Times

Image via Wikipedia

AOL Back in Black

AOL posted a slim profit during its first quarter on its own again, even though its revenue was down from a year ago, and subscriptions continued their sharp decline. Cost-cutting — particularly by reducing its workforce — is credited for the improvement.

AOL’s profit could also be attributed to some savvy financial management — at least from the perspective of shareholders.

It significantly reduced its headcount as it launched.

“Employees are usually the biggest expense for these companies, so that was a smart move,” noted Scott Testa, a business professor at Cabrini College.


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Quoted – Marketing to the Mommies – Demo Dirt

6 23 09 Bearman Cartoon John and Kate copy
Image by Bearman2007 via Flickr

Marketing to the Mommies

Marketers should approach mothers and women without children differently, says a Prospectiv “What Women Want” survey, which found that women with kids and women without have different reactions to various forms of online marketing.

Are mommy bloggers losing their influence? Marketing expert Scott Testa says that there is “no right or wrong answer.”

“If you look at samples, it costs less to a company to send them to a blogger than to a lot of mothers,” Testa, professor of business administration at Philadelphia-based Cabrini College. “The idea is to find out who these influential bloggers are and get information or samples to them and you can touch a market at a lower cost. It is cost-effective solution at getting the word out.”

Whether mommy bloggers are wielding less or more influence today than in the past is difficult to say, Testa adds, but there are still a few women who many moms still look to for product recommendations.

“In the blogging universe in general, some mommy bloggers hold considerable sway with their readership and to get them on your side is a very powerful thing,” he says. “Certain ones can influence new products launches and the effectiveness of new marketing campaigns, and there are some that can’t. It depends on the blogger herself and how big her audience is and how much sway she has with them.”

When it comes to marketing, Testa says he finds it “hard to believe” that reaching women with children versus women without would involve great differences in strategy, but agrees that some methods of online marketing would be more effective for some groups than for others.

“As for mommy blogging, the FCC is discussing whether to have mommy bloggers disclose how much compensation they are getting,” he explains. “When it comes to mommy blogging, that is an issue we may see come to a head in the next few months.”


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