AV Pioneer McAfee Covering Tracks in Murder Drama

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Antivirus trailblazer John McAfee is on the run from authorities in Belize who are seeking him in connection with the murder of a neighbor. Although McAfee has been away from the tech world for a long time and no longer has anything to do with the company he founded, there are concerns that the emerging lurid details of his life and possible crime could taint the company that still bears his name.

John McAfee, founder of the eponymous antivirus software company, is wanted in Belize in connection with the murder of American Gregory Faull, according to news accounts. The San Pedro police department is said to be actively searching for McAfee, who has gone missing.

This episode is focusing a very public spotlight on the downward, highly destructive spiral McAfee reportedly has been on for years — a cycle that is said to include drugs, guns, prostitution and a lot of violence. His early days as a tech luminary — he was one of the first people to design antivirus software and to create a virus scanner — are clearly long gone, never to reemerge.

The McAfee Brand

It is fair to wonder how these events — now making international headlines — will impact the McAfee corporate brand.

On one hand, it is hard to imagine how they could have any impact. Though he founded the company, John McAfee has long been divorced from it, noted Scott Testa, director of development forChina Project Hope and a former marketing professor at Cabrini College.

“In an odd way, it could wind up even having some positives for the product line,” Testa told the E-Commerce Times. “After all, what do they say? ‘ There’s no such thing as bad publicity.'”

The events could wind up evoking feelings of familiarity with the McAfee brand among consumers, even after this drama recedes into the background, he suggested.

“I really don’t think there will be negative ramifications from a brand perspective,” Testa said, although “you can bet that Intel will do whatever it has to to disassociate itself from what is happening.”

A name change could be in the company’s future.

http://www.technewsworld.com/story/76613.html

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Quoted – Mild-Mannered Watson Skewers Human Opponents on Jeopardy

YORKTOWN HEIGHTS, NY - JANUARY 13:  (L-R) Exec...
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IBM‘s Watson supercomputer seems like an amiable-enough character, judging from his performance in a practice run against two top Jeopardy players. (Then again, H.A.L. seemed friendly and helpful too, until crossed by a human.) Should the emergence of technology that enables computers to understand and emulate human communications be viewed with any degree of trepidation?

“From an AI standpoint, the fact that IBM was able to build a computer that can interact on an intellectual basis with human speech clearly has ramifications that are far beyond Jeopardy,” said Scott Testa, a marketing professor for Cabrini College.

“But I think for people to accept that, it has to debut first in places like Jeopardy,” he told TechNewsWorld, “taking it to a basic level that people can understand and smile at before they let it make more complicated computations for them.”

http://www.technewsworld.com/story/Mild-Mannered-Watson-Skewers-Human-Opponents-on-Jeopardy-71651.html?wlc=1295064516

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Quoted – 7 ways to score discounted gift cards

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According to the National Retail Federation, restaurant cards are one of the most popular gift card choices — coming in second only to department stores. Consumers can save big on these cards by visiting websites such as Restaurant.com that offer them for prices lower than face value.

Buyers can browse by location, cuisine and average entree price. The choices vary widely, from local mom-and-pops to major chains. There are also multiple discount levels, with purchase prices that represent a 50 percent savings or more.

While it’s possible to score some good deals with Restaurant.com, be sure to read the fine print, says Scott Testa, a retail consultant and assistant professor of business administration at Cabrini College near Philadelphia.

Read more: 7 ways to score discounted gift cards http://www.bankrate.com/finance/credit-cards/7-ways-to-score-discounted-gift-cards-1.aspx#ixzz15YG1YOoN

 

 

http://www.bankrate.com/finance/credit-cards/7-ways-to-score-discounted-gift-cards-3.aspx

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Quoted – Tech Titans Create $250M Kitty for Social Startups

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Entrepreneurs eager to bring innovation to social networking application development now have a new potential resource to tap: a special fund set up by KPCB and a handful of tech giants, including Facebook. “KPCB is a top drawer firm. When they put money into something, it means they see a real future in it,” said Cabrini College marketing professor Scott Testa.

The new fund is a step up from these activities, though, and it potentially could mean a real boost for social media if other venture capitalists should follow suit, Scott Testa, a marketing professor at Cabrini College, told the E-Commerce Times. “KPCB is a top drawer firm. When they put money into something, it means they see a real future in it.”

The fund, along with its participating investors, also points to a firming up of valuations in this space, added Testa.

http://www.ecommercetimes.com/story/Tech-Titans-Create-250M-Kitty-for-Social-Startups-71090.html

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