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Quoted – FOSS Devs’ Biggest Complaints: Documentation and Licensing – Linux Insider

September 26, 2013 by 2 Comments
English: Logo for the Open Source Initiative F...

English: Logo for the Open Source Initiative Français : Logo Open Source (Photo credit: Wikipedia)

FOSS Devs’ Biggest Complaints: Documentation and Licensing

“What makes open source so good is often what makes it undesirable,” suggested Scott Testa, director of Entrepreneur and Business Boot Camp at Villanova University. “If you are a big corporation, you want to adhere to the license, but in some cases the legal issues are not clear. If you are a programmer, you just want to get the code writing job done.”

“What makes open source so good is often what makes it undesirable,” Scott Testa, director of Entrepreneur and Business Boot Camp at Villanova University, told LinuxInsider.

“By nature open source has poor documentation and problems trying to figure out if your intended use is legal,” Testa explained. “If you are a big corporation, you want to adhere to the license, but in some cases the legal issues are not clear. If you are a programmer, you just want to get the code writing job done.”

http://www.linuxinsider.com/story/78825.html

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Quoted – Christian Science Monitor – Rise of the Recessionistas

June 8, 2009 by 2 Comments
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Rise of the Recessionistas

Fashion meets frugality as self-confidence, pragmatism drive labels to broad market.

http://features.csmonitor.com/economyrebuild/2009/06/05/rise-of-the-recessionistas/

The luxury sector, which makes up roughly 5 percent of the overall apparel market, is in for “rough sailing” through the end of this year, says retail expert Scott Testa.

The numbers tell the story, says Mr. Testa, professor of marketing at St. Joseph’s University in Philadelphia. He points to the March 2008 to March 2009 sales figures, which show a 30 percent decline for Neiman Marcus and a 23 percent decline for Saks Fifth Avenue. During the same period, Target declined 6.3 percent and Kohl’s slumped only 4.3 percent. “Given these numbers, it’s clear that shoppers are more willing to spend in a low-cost environment,” he says. “Many top designers are rethinking new ways to put their brand in front of those shoppers.”

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Quoted – Android a threat to Windows

June 3, 2009 by 1 Comment
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Windows 7 Starter Breaks Away From App Restrictions

Looming competition from Android will go far to keep prices in line, predicted Scott Testa, marketing professor at St. Joseph’s University.

“Android is getting a lot of buzz in the netbook market — Microsoft sees it as a threat,” he told TechNewsWorld.

Also, Microsoft got a lot of backlash when it first unveiled its watered down version of Windows 7, noted Testa, and it may be leery of antagonizing any user base.

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Quoted – How to Sell to the Cool Kids!

May 11, 2009 by Leave a Comment
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How to Sell to the Cool Kids!

http://blog.geezeo.com/2009/03/how-to-sell-to-the-cool-kids/

It’s a state of mind: Cool can mean different things to different audiences. For example, Best Buy’s Geek Squad (Stock Quote: BBY) makes it cool to be a geek, says Dr. Scott Testa, professor of marketing at St. Joseph’s University who also writes Dr. Scott’s Cool Marketing and Business Blog. Mountain Dew’s close relationship with extreme sports makes it the brand for teen boys, but Cadillac’s coolness is more mature and sophisticated. So consider your audience when determining how cool you want to be.

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