Looking for companies or organizations who want a free business plan written or updated?

Business Plan in a Day book

Business Plan in a Day book (Photo credit: Raymond Yee)

Looking for companies or organizations who want a free

business plan written or updated?. .

Entrepreneur course by students. . – email me stesta97@gmail.com

I am also looking for Entrepreneur or Business related speakers who want free publicity.

You must come to Philadelphia to present and work with students. . no teleconferencing or Skype

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Friendly Spam Mail Fire

So I received an email from a friend the other day. No harm in me opening that, right? Wrong!!! Marketing and advertising firms won’t have to bother spamming its consumer targets anymore – they’re getting the consumer’s friends to do it for them. Ok, I must admit when I opened the email from my friend Tory I was expecting to see a message from her. Oh yeah, it was a message from her and it read: I thought you might like this email service called SailitToMe its great. In the body of the email was the sign up information for this service that allows its potential consumers to pick out all of his or her favorite designers and products of interest. The sign up also allows the target to choose how many days a week their mailbox will be getting hit by the service. So the email, camouflaged as a message from my friend was also a direct marketing ploy.

I probably should have deleted the email but I am interested in direct marketing, so I took the bait. I signed up for the program and here I am 4 weeks later waiting for the service to annoy me as most invasive direct marketing ploys tend to do. Well my patience paid off and this week, I noticed several “non-designer” items that “popped” into my weekly “sale” email. My first reaction was….ok, now the service is no longer a service. See, I had viewed it as a service and not advertising until the “service” shoved some things in my email that I don’t recall asking to view. I knew it was advertising all along, I didn’t regard it as such because it was so convenient. SailItToMe combines your wishlist into one convenient email so that you don’t have to view several different websites for sale items.

I may not purchase anything via the special discounts from my SailItToMe account. Does it matter? Probably not. Why? Because the service has probably built a nice little customer relations management database filled with wonderful demographic information to sell like names and addresses, preferences, lifestyle and family status.

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10 Copywriting Tips for Guaranteed Results

Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement or a page or blog for your web site, there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for.

As I work with clients to either coach them through the copywriting process or write copy for them, I offer some very practical advice that – I hope – helps them achieve their objectives.

Think about writing copy as making a sales pitch to a customer. Your goal is to persuade that customer to do something – most likely to purchase your product or service. Here’s are 10 tips from Strategic Communications on how to write effective copy:

#1:       Put yourself in the consumer’s shoes.

People don’t take action unless there is a reason to do so. “What’s in it for me” may seem like a selfish motivation but it is, nonetheless, human nature. In order to effectively persuade a consumer, you need to put yourself in their place and consider why what you have to offer meets their needs. This should not be a quick exercise or one that is taken lightly. Spend some time to really think about the appeals that you could make that would truly resonate with your target audience.

#2:       Make it as long as you need to.

Ignore anything you hear about recommended length of copy. There are no hard and fast rules. Your copy simply needs to be as long as necessary to convey your key selling points. That doesn’t mean, though, that you should ramble on and on. No. You should identify 3-5 key points that directly relate to customer needs and then clearly and concisely provide enough detail about your product or service to convince the customer to take action.

#3:       Keep it simple.

Whether your target audience is teenagers or physicians, you need to convey a simple message. Your audience is busy and your message is competing with literally hundreds of other messages and distractions. Know the points you want to make and make them simply and clearly. Edit your copy mercilessly so that it contains only those “need to know” elements that will guide the consumer in making a purchase decision.

#4:       Convert features to benefits.

Too often copy focuses on the features of a product rather than its benefits. What’s the difference? Features are the attributes of a product or service – a statement of fact. For example: “XYZ orange juice has calcium.” Benefits, on the other hand, answer the all-important question of “What’s in it for me?” In this case: “XYZ orange juice has calcium to help you build strong bones.” Make sure that your copy goes beyond a description of features to clearly focus on the benefits for consumers. What’s in it for them?

#5:       Don’t be an “also ran.”

Make sure that you distinguish yourself from your competition when you’re writing copy. Spend some time reviewing the advertising of your competitors. Note their key copy points. Note the benefits they focus on. Then be different. You’re trying to convince consumers to pick your product or service over the other options available to them. That means differentiating yourself.

#6:       Be consistent.

All of your marketing communication needs to be consistent to be effective. It’s the cumulative impact of your communication that will eventually make an impact with consumers. That’s why it’s so important that you use consistent themes and messages in all of your advertising. That consistency will help to reinforce your product benefits; continued emphasis on the same points will ultimately lead to sales.

#7:       Don’t forget the details.

Remember, your copy is your sales pitch. But unlike a real sales pitch you don’t have the luxury of responding to any questions that the potential customer might have as he or she reads or listens to your pitch. That’s why your copy needs to include all of the key points and information necessary to help the consumer make a decision. Spend some time thinking of the potential customers that consumers might have about your product or service – then make sure you’ve provided answers to these questions in your copy.

#8:       Consider the “look.”

When you’re writing copy for the web or for print – newspaper or magazine ads or brochures – your copy will be working in concert with graphic elements. These elements can help to drive home your point or they can serve as distractions, or worse, detractors from the copy. Make sure you’re considering the “look” of your copy and how it relates to graphic elements, noting how the reader’s eye is likely to “track” through the copy.

#9:       Read it out loud!

Remember your copy is your “sales pitch.” Whether you’re writing a radio script which will be verbalized, or copy for a web page, you need to consider how it “sounds.” The best way to do this is to read your copy out loud. You’ll be surprised at the little “glitches” you’ll notice when you do this. It’s a simple technique to tighten and improve your sales copy.

#10:     Know when it’s time to hire an expert.

Copywriting is an art. Good copywriters can drive sales of your product or service upward. Poor copy – copy that doesn’t motivate consumers to buy – is simply a waste of your money. If your communications aren’t getting the results you’d like, it may be time to find outside help. It can be worth every penny!

(Linda Pophal is CEO/owner of Strategic Communications, LLC, a firm that helps companies use strategy to address communication challenges.

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Top Secret: Get Your E-mails Opened – Email marketing tips

Top Secret: Get Your E-mails Opened – Email marketing tips

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