Quoted – Time for a successor to Oprah? Who will it be? – Forbes

Winfrey on the first national broadcast of The...
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Oprah, the media mogul who’s one of the most influential women in the world and also one of the richest, has reached a level of success that’s not easily replicated. But now that the queen of talk is pursuing a more behind-the-scenes role with The Oprah Winfrey Network, there may finally be room for a successor.

But it won’t be easy to fill her shoes. The key to Oprah’s vast wealth–Forbes estimates her net worth at $2.4 billion — has been in owning her brand. Her unique mix of drive, popular appeal and business savvy sets her apart from most mere talking heads.

“She has multiple revenue streams that allow her to leverage her brand better than anyone on this planet,” says Scott Testa, an entertainment industry consultant and marketing professor at Cabrini College in Philadelphia.

But she’s not the only one who has extended her media empire beyond a single talk show.

Rachael Ray got her start in 2001 as a chatty cook on the Food Network’s 30-Minute Meals. Today Ray hosts a syndicated hour-long talk show, The Rachael Ray Show, in addition to 30-Minute Meals and other specials for the The Food Network; she also publishes a magazine, Every Day With Rachael Ray. She’s written more than 20 cookbooks, has launched several successful food product lines and endorsements and created Yum-o, a nonprofit organization that provides food to needy families and funds cooking education and scholarships.

Testa calls Ray a “strong and interesting” candidate to be the next Oprah, adding that she’ll be especially successful if she expands her audience beyond foodies.

Could the next Oprah be a man?

Ryan Seacrest, Dr. Phil McGraw and Dr. Mehmet Oz could be considered top contenders. Now a household name, Seacrest hosts the mega-successful American Idol, hosts and produces shows on E!, has a syndicated radio show and reaches more than 3 million followers on Twitter. Meanwhile McGraw and Oz have cornered niche markets in daytime after getting their starts as experts on The Oprah Winfrey Show. Both launched hour-long talk shows that reach several million viewers per day, and have healthy online followings.

But Oprah is ultimately a feminine force, and it’s hard to imagine women connecting with these men with the same intensity. “It would be very hard for a male to do what she has done,” says Testa. “Her female audiences are very loyal to her, and they spend money on her magazine and the products she endorses.”

http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20100513/oprah-successor-forbes-100516/20100516

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Quoted – How to Negotiate Just About Anything – The Faster Times

Taxi Negotiation
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Unlike Time Warner and Fox executives, or Democrats and Republicans, most folks eager to build personal wealth need skill in personal negotiations. Most days bring a boss who won’t approve a project, a store that won’t accept a returned product, or a child who refuses to clean up. And most situations can end with both sides happy (enough). Here’s how.

Take emotion out of the equation

However, says Scott Testa, a professor of business administration at Cabrini College, be prepared to walk away. “When you show emotion, it shows fear,” he explains. On that score, you can prosper by finding ways to disarm the adversary with cool.

What you don’t want to do, is to leave the table with a win-at-all-cost, says Testa. Be graceful. Go for the win-win.

And be ready to talk about just what “winning” means.

http://thefastertimes.com/personalfinance/2010/01/04/how-to-negotiate-just-about-anything/

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Marketing can be cheap but still effective

Cover of Madea's Class Reunion.
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When I went the movie last weekend saw the movie “Madea Goes to Jail” I only chose this movie because one of my friends recommended it to me. She told me that the movie was very funny. I watched the movie and yes it was worthy. Although I did see many advertisements for the movie I was not impressed enough by them to make me go see the movie.

It was not until when my friend told me that “M you must see this movie, I promise, it is pretty funny”. So after that I decided to spend my money and time to go see the movie. What? I am a college student with no job so I have limited funds.

I can only describe my decision to see the movie as a Word Of Mouth marketing (WOM). I doubt that Tyler Perry paid my friend any money to advertise the movie “Madea Goes to Jail”. WOM is a type of marketing that does not cost much, but if you put out good product it pays for its own marketing many times. But be aware that it is worth the same way if the product is not good.

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Quoted – ECommerce Times – RIM hitting the Enterprise

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Quoted – ECommerce Times – RIM hitting the Enterprise – http://www.ecommercetimes.com/story/66977.html?wlc=1241473747

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The Secret Strategies Behind Many “Viral” Videos

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“Have you ever watched a video with 100,000 views on YouTube and thought to yourself: “How the hell did that video get so many views?” Chances are pretty good that this didn’t happen naturally, but rather that some company worked hard to make it happen – some company like mine.”

http://www.techcrunch.com/2007/11/22/the-secret-strategies-behind-many-viral-videos/

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