- Image via Wikipedia
What’s in a name? There’s more to it than you might think as a certain New York beverage manufacturer found out recently.
AriZona Iced Tea found itself brewing in Arizona’s controversial immigration law that allow police to demand citizenship proof from people they think look like they are in the country illegally. The legislation has divided the country with one half shouting to boycott all things Arizona and the other celebrating the bold move. Caught in the mess is AriZona Iced Tea, whose only connection to it all is its name, which it shares with the state.
AriZona Iced Tea did the right thing by addressing the problem immediately and clarifying any misconceptions, said Scott Testa, professor of business administration at Cabrini College.
“The worse thing you could do is bury your head in the sand and hope that something like this would go away,” Testa said in a phone interview. “In today’s day and age with communication and rumors spreading so rapidly, you have to move that much quicker to address any problem head on.”
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Amusingly enough, I think the company chose Arizona because of its maverick, rugged image. This will blow over soon enough. Speaking of Iced Teas, lets hope the people of Long Island don’t pass any controversial laws!
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