Why Traditional Media must be Sustained – How Sports Illustrated Nailed A-Rod, And Why It May Not Happen Again

Those of you who have read my posts, taken my classes, heard me speak or read my interviews know how I historically “beat up” traditional media.  Most newspapers as we know it are moving to the web, merging, becoming non-profits or simply closing.  The day of having your local newspaper delivered to you in the morning is slowly coming to a close.  Don’t shoot the messenger I have two papers physically delivered to my home and read another during the day.

Below is an article about how Sports Illustrated broke the  Alex Rodriguez steroids debacle that quite frankly states about the best reasons I can think of for keeping traditional media sources alive and thriving.

I also would like to point out that traditional media does not always get it right.  For example, the Monica Lewinsky/Bill Clinton scandal was not broken by traditional media but by a blogger. So ultimately there are two sides to this argument.  Have fun. . thanks for reading . .If you have something to say post it. . If you have a lot to say let me know and I will give you your own post. . take care . . .Scott

How Sports Illustrated Nailed A-Rod, And Why It May Not Happen Again

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