About Dr. Scott Testa

Dr. Scott Testa

Dr. Scott Testa

I currently am a  Professor of Business Administration at Cabrini College in Philadelphia, PA, USA.  I also have a consulting practice. My blog is http://www.scotttesta.com

My contact info is (USA) (215) 703-7268 or (215) 703-SCOTT or stesta@scotttesta.com or stesta@cabrini.edu

Below are some of the awards and accolades I have received:

- Philadelphia Business Journals “40 under 40″ – Top 40 Business Leaders Under the age of 40

- Drexel University – Young Alumni of the Year.

- Who’s Who Entrepreneur

- Started company in my basement that grew to be one of the fastest growing companies in the United States allowing it to be named to the Inc 500 for three consecutive years (less then 1% of all Inc 500 companies earn this designation)

Previously quoted or featured in numerous local, national and international media outlets including:

Philadelphia Inquirer, Businessweek, Ecommerce Times, USA Today, Entrepreneur Magazine, Philadelphia Magazine, Philadelphia Business Journal, Fortune Magazine, Wall Street Journal, ABC News, MSNBC, Fox Business Channel, LA Times, Boston Globe, Christian Science Monitor and Sales & Marketing Magazine (Cover)

Featured interviews:

Television Interview – Fox Business – Retailers Going Green

Fox Interview Television Green Retailing

Fox Interview Television Green Retailing

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Television Interview – ABC News  – FTC regulating Blogs

Television Interview – ABC News – Retail Outlook – Which retailers will do best in economic environment

Rachael Ray Magazine Interview

More Top Brands Disappearing 2009 – MSNBC, LATimes, Boston Globe, Philadelphia Inquirer and over 200 media outlets worldwide.

Fortune Magazine with Picture

Interview Dr. Scott Testa for Fortune Magazine

Interview Dr. Scott Testa for Fortune Magazine

Sales and Marketing Magazine Cover and Picture

Cover and Interview in Sales and Marketing Management Magazine

Cover and Interview in Sales and Marketing Management Magazine

Christian Science Monitor – Fashion meet Frugality

Comments on MSNBC about Obama’s SBA pick

Christian Science Monitor article on Blogging

KYW interview Social Networking marketing for business

Entrepreneur Magazine – Obama Administration

Interview by Newark Star-Ledger on Auto Bailout

Businessweek article

Yahoo . . Take me to your Leader. .

Obama Marketing

Ads that Speak

Ecampus News Phony Facebook Pages

Success Magazine – Expand your Network with Online Resources

E-Commerce News – IE Losing Marketshare

Direct Marketing News -  Drive Auto Sales Online

Finance and Commerce – Best Buy seeks to expand its reach Online

Adweek Article – Getting your Employees involved in your Marketing

Philadelphia Daily News – Facebook

Retail Customer Experience – Microsoft Tags being used in Retail

My website is http://www.scotttesta.com

I am an open networker and will accept all invitations on all social networking sites.

My Linkedin address is http://www.linkedin.com/in/scotttesta

My Twitter account is http://twitter.com/scotttesta

My Facebook account is http://www.facebook.com/scotttesta

I am currently looking for a marketing intern for a new project I am working on.  If you have some interest let me know.

I am looking for a good graphics designer to do some redesign of this site and others. .if you know of someone please let me know. .should have knowledge of CSS.

I also am thinking of bringing aboard other contributors to this blog.  If you have something interesting to say about Marketing and you want to publicize you efforts let me know.

If you have a product or service that involves Marketing and you are looking for a review or feedback to be published on this blog let me know.  I am always interested in hearing about ways to help my audience.

If you want to contact me just put leave a message in the box below:

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4 Responses

  1. Great blog. Can’t wait to see what you come up with next!

  2. To market in terms of quality rather than price, and in order to specialise accordingly, you necessitate to play along the common format of the 4 Ps marketing plan. That is, Price, Product, Place and Promotion evidently you recognise the central properties of the merchandise, and the price, but for place you should consider approximately the type of individuals who are willing to give over 4x price of competing product whereas the second-class option may be sold where emphasis is on cost, your merchandise will be suited to places/distributors where the clients will be willing to pay for quality. Thank you for this article! I’ve just discovered a without doubt fantastic news portal about advertising Taste it!

  3. Great blog. Do you know of any relevant forums or discussion groups?

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