Quoted – Tech Titans Create $250M Kitty for Social Startups

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Entrepreneurs eager to bring innovation to social networking application development now have a new potential resource to tap: a special fund set up by KPCB and a handful of tech giants, including Facebook. “KPCB is a top drawer firm. When they put money into something, it means they see a real future in it,” said Cabrini College marketing professor Scott Testa.

The new fund is a step up from these activities, though, and it potentially could mean a real boost for social media if other venture capitalists should follow suit, Scott Testa, a marketing professor at Cabrini College, told the E-Commerce Times. “KPCB is a top drawer firm. When they put money into something, it means they see a real future in it.”

The fund, along with its participating investors, also points to a firming up of valuations in this space, added Testa.

http://www.ecommercetimes.com/story/Tech-Titans-Create-250M-Kitty-for-Social-Startups-71090.html

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Social Networking Consultants

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My friend Bob Garrett at Garrett consulting  http://garrettconsultants.com/ has been doing some work in regards to Social Networking on some of my Social networking accounts. . the results have been amazing. . if you are business or individual who is looking to build your presence in this area you should definitely talk to him. .

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Quoted – Americans Tend to Be Social, Playful Online

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Social networking is taking up a large chunk of the time Americans spend online, followed by gaming. Although emailing is losing favor, it’s not likely to fade away. “There needs to be something else, something better than social networking, to completely take its place,” maintained Scott Testa, a professor of marketing at Cabrini College.

With 41.2 percent of U.S. consumers’ online time devoted to social networking, social games and emailing, other online activities are becoming neglected. The time consumers spent on instant messaging, for instance, dropped to 4 percent from 4.7 percent. Portal usage dropped to 4.4 percent from 5.5 percent.

Meanwhile other once high-growth categories have slowed dramatically. Search increased to 3.5 percent in June 2010 as a percentage of time devoted to this category — compared to 3.4 percent a year ago.

Watching videos or movies was the only other activity to experience a significant growth spurt in terms of share in online activity, growing by 12 percent from 3.5 to 3.9 percent.

None of this is surprising, said Scott Testa, a professor of marketing at Cabrini College.

Social network sites like Facebook and Twitter is where Internet use is moving,” he told TechNewsWorld. “That is why providers likeMicrosoft (Nasdaq: MSFT) and Google (Nasdaq: GOOG) are trying to mimic these features as much as possible.”

http://www.technewsworld.com/story/Americans-Tend-to-Be-Social-Playful-Online-70535.html

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Quoted – Time for a successor to Oprah? Who will it be? – Forbes

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Oprah, the media mogul who’s one of the most influential women in the world and also one of the richest, has reached a level of success that’s not easily replicated. But now that the queen of talk is pursuing a more behind-the-scenes role with The Oprah Winfrey Network, there may finally be room for a successor.

But it won’t be easy to fill her shoes. The key to Oprah’s vast wealth–Forbes estimates her net worth at $2.4 billion — has been in owning her brand. Her unique mix of drive, popular appeal and business savvy sets her apart from most mere talking heads.

“She has multiple revenue streams that allow her to leverage her brand better than anyone on this planet,” says Scott Testa, an entertainment industry consultant and marketing professor at Cabrini College in Philadelphia.

But she’s not the only one who has extended her media empire beyond a single talk show.

Rachael Ray got her start in 2001 as a chatty cook on the Food Network’s 30-Minute Meals. Today Ray hosts a syndicated hour-long talk show, The Rachael Ray Show, in addition to 30-Minute Meals and other specials for the The Food Network; she also publishes a magazine, Every Day With Rachael Ray. She’s written more than 20 cookbooks, has launched several successful food product lines and endorsements and created Yum-o, a nonprofit organization that provides food to needy families and funds cooking education and scholarships.

Testa calls Ray a “strong and interesting” candidate to be the next Oprah, adding that she’ll be especially successful if she expands her audience beyond foodies.

Could the next Oprah be a man?

Ryan Seacrest, Dr. Phil McGraw and Dr. Mehmet Oz could be considered top contenders. Now a household name, Seacrest hosts the mega-successful American Idol, hosts and produces shows on E!, has a syndicated radio show and reaches more than 3 million followers on Twitter. Meanwhile McGraw and Oz have cornered niche markets in daytime after getting their starts as experts on The Oprah Winfrey Show. Both launched hour-long talk shows that reach several million viewers per day, and have healthy online followings.

But Oprah is ultimately a feminine force, and it’s hard to imagine women connecting with these men with the same intensity. “It would be very hard for a male to do what she has done,” says Testa. “Her female audiences are very loyal to her, and they spend money on her magazine and the products she endorses.”

http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20100513/oprah-successor-forbes-100516/20100516

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Quoted – Sorry, friends, it’s Lent

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Sorry, friends, it’s Lent

For some Christians, giving up Facebook has become the chosen form of self-denial

Third-grade teacher Margaret Plasmier asks her students in religion class to think about the sacrifice of Jesus and use him as a model during Lent to decide what they could do without and what they can do for someone else.

She hopes her Immaculate Heart of Mary Schoolstudents will become better people because of the discipline of sacrificing something, and she hopes the same for herself.

So she’s given up Facebook.

And she’s not alone. A random survey of readers and friends found dozens who had forsaken the social networking site until Easter, raising the question: Is doing without Facebook the 21st-century spiritual equivalent of fasting?

Traditionally, fasting and other sacrifices are undertaken by Christians to prepare themselves for Holy Week, which commemorates the sorrow of Jesus’ death and the glory of his resurrection on Easter.

Many people choose to give up a vice or luxury — candy, sodas, movies, snacks, smoking — and use the money or time to help someone else.

And these technologies will evolve in unexpected ways, says Scott Testa, professor of business administration at Cabrini College, in Radnor, Pa.

“We’ve only touched the surface in terms of functionality,” he says.

Today’s Facebook, he says, is like Pong — the early and simple tennis-like video game. Look how sophisticated video games have become, Testa says.

“It will be interesting to see 100 years from now how all this will change us,” he says.

He believes the positives will far outweigh the negatives, though, he says, people will need to use the technologies wisely.

http://www.delawareonline.com/article/20100328/LIFE/3280312

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