Five Key Steps to Succesfully Niche Marketing On The Internet

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Five Key Steps to Succesfully Niche Marketing On The Internet

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The Secret Strategies Behind Many “Viral” Videos

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“Have you ever watched a video with 100,000 views on YouTube and thought to yourself: “How the hell did that video get so many views?” Chances are pretty good that this didn’t happen naturally, but rather that some company worked hard to make it happen – some company like mine.”

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How Advertisers Can Foil the Fast-Forward Button: Ads You Have to Watch

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How Advertisers Can Foil the Fast-Forward Button: Ads You Have to Watch

How Advertisers Can Foil the Fast-Forward Button: Ads You Have to Watch

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The Most Innovative Companies in Advertising & Marketing

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The Most Innovative Companies in Advertising & Marketing

  1. Crispin Porter + Bogusky: New clients including Best Buy, Hulu, Microsoft, and Old Navy have flocked to the ad shop that made Burger King cool.
  2. TBWA\Worldwide: TBWA’s Media Arts Lab’s “Get a Mac” tag team continues to define the brand battle of the 21st century.
  3. Barbarian Group: The scrappy digital production shop behind the Subservient Chicken is now an interactive lab for companies such as Adobe and CNN.
  4. AKQA: Advertising at this boundary-crossing agency spans fuel-efficiency apps for Fiat, alternate-reality games for McDonald’s, and sneaker-design tools for Nike.
  5. Naked: The media-agnostic British shop has grown 80% in New York with clients such as Johnson & Johnson and Nokia.
  6. AdMob: The two-year-old mobile ad network had a banner year and landed $17 million of funding from Sequoia Capital.
  7. Saatchi & Saatchi S: Former Sierra Club prez-turned-Wal-Mart consultant Adam Werbach gained access to huge companies after Saatchi & Saatchi bought his firm.
  8. Goodby, Silverstein & Partners: The San Francisco-based agency stretched far beyond display ads, including a Wario Wii ad that demolished its own YouTube page.
  9. 42 Entertainment: The stealth multi-platform marketers built buzz for The Dark Knight with an alternate-reality campaign.
  10. Obscura Digital: This band of projectionists turns the world into a billboard for brands including GM, Google, and Oracle.
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Using YouTube to help Market you and your Business

Who hasn’t seen some goofy video on YouTube hawking an insane topic? There’s plenty on YouTube that you probably wouldn’t want to watch, but there’s also a hidden marketing opportunity there. So says Michael Miller, author of YouTube 4 You, a recently released book that shares YouTube secrets. Here are three simple ideas you can put into action today.

1. Use Your YouTube Videos to Promote Other Products and Services
You can upload videos that function either as blatant advertisements or infomercials, or as “teasers” for additional services. If you have a product to sell, make it a how-to video to attract viewers, and prominently display your web page address or phone number in the video. If you’re a consultant and want to promote your services, try demonstrating what you have to offer potential clients by uploading a motivational lecture or a slideshow about specific business practices. Use the video to establish your expert status and then display your email address or web page URL to solicit business for your services. If you’re an author, read an excerpt of your book in the video. If you’re a musician with a CD to sell, create a music video. If you’re an artist, create a photo slideshow of your work.

2. Sell Product Placement in Your Videos.
Just as movie studios and television networks sell product placement in their movies and TV shows, you can sell them in your YouTube videos, especially if you have a track record of high viewership. If you need extra resources to sell product placements, you can use the services of Entertainment Media Works, a company that specializes in product placements. You can use plinking, the process of adding a link to a product or service to an object or image in a video, such as a jacket you’re wearing.

3. Sell Advertising Around Embedded YouTube Videos on Your Own Website.
All you need for this is a YouTube video or two, your own website, and a free subscription to Google AdSense. The key to this approach is to generate revenues from your own website, from traffic driven by embedded YouTube videos. The more interesting the videos, the more traffic you’ll attract; the more traffic you attract, the more click-throughs you’ll get on the ads you place on your site. Google AdSense will place content-targeted ads on your site, sell those ads to appropriate advertisers, monitor visitor click-throughs, track how much money is owed to you, and then pay you what your earn.

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