When I went the movie last weekend saw the movie “Madea Goes to Jail” I only chose this movie because one of my friends recommended it to me. She told me that the movie was very funny. I watched the movie and yes it was worthy. Although I did see many advertisements for the movie I was not impressed enough by them to make me go see the movie.

It was not until when my friend told me that “M you must see this movie, I promise, it is pretty funny”. So after that I decided to spend my money and time to go see the movie. What? I am a college student with no job so I have limited funds.

I can only describe my decision to see the movie as a Word Of Mouth marketing (WOM). I doubt that Tyler Perry paid my friend any money to advertise the movie “Madea Goes to Jail”. WOM is a type of marketing that does not cost much, but if you put out good product it pays for its own marketing many times. But be aware that it is worth the same way if the product is not good.

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