Six Elements of a Great LinkedIn Profile

Image representing LinkedIn as depicted in Cru...
Image via CrunchBase

Post by Scott Cunningham Your LinkedIn profile should be thought of as a marketing tool. Think about what your objectives are on LinkedIn and update your profile accordingly.

For example, do you want to use LinkedIn to…

  • find a job
  • generate leads & referrals
  • find an investor
  • find referral partners
  • find subscribers for your email newsletter

Because many people haven’t determined how to accomplish their objectives with LinkedIn, they tend to provide only the basic information.

The purpose of this is to take you beyond the basics and show you how to get the most from your LinkedIn profile. Therefore, I have assumed that you have already provided the basic information on your profile.

[Read more…]

Using Amazon to Drive Traffic to your Site

Image representing Amazon as depicted in Crunc...
Image via CrunchBase

Amazon is one of the single most popular sites online and knowing a few details about Amazon will help you send a surge of new and untapped visitors to your site or blog.

As you know, Amazon is a buyer’s market place and is a very powerful search engine for products of all sorts, especially books. Now, you’re probably saying to yourself, “yeah, I already know that about Amazon, but how do I get my share of Amazon’s traffic?” Well, I’m going to answer that question in just a few moments, but first, here’s just some of the benefits you’ll receive once you’ve ‘Set-Up’ what I’m about to show you.

[Read more…]