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Six Elements of a Great LinkedIn Profile

January 18, 2009 by Scott Testa 40 Comments

: Image via CrunchBase

TheReferralAdvisor.com Your LinkedIn profile should be thought of as a marketing tool. Think about what your objectives are on LinkedIn and update your profile accordingly.

For example, do you want to use LinkedIn to…

find a job
generate leads & referrals
find an investor
find referral partners
find subscribers for your email newsletter

Because many people haven’t determined how to accomplish their objectives with LinkedIn, they tend to provide only the basic information.

The purpose of this is to take you beyond the basics and show you how to get the most from your LinkedIn profile. Therefore, I have assumed that you have already provided the basic information on your profile.

Using Amazon to Drive Traffic to your Site

January 16, 2009 by Scott Testa 5 Comments

: Image via CrunchBase

Amazon is one of the single most popular sites online and knowing a few details about Amazon will help you send a surge of new and untapped visitors to your site or blog.

As you know, Amazon is a buyer’s market place and is a very powerful search engine for products of all sorts, especially books. Now, you’re probably saying to yourself, “yeah, I already know that about Amazon, but how do I get my share of Amazon’s traffic?” Well, I’m going to answer that question in just a few moments, but first, here’s just some of the benefits you’ll receive once you’ve ‘Set-Up’ what I’m about to show you.

Using Amazon to Drive Traffic to your Site

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