AV Pioneer McAfee Covering Tracks in Murder Drama

Image representing McAfee as depicted in Crunc...

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Antivirus trailblazer John McAfee is on the run from authorities in Belize who are seeking him in connection with the murder of a neighbor. Although McAfee has been away from the tech world for a long time and no longer has anything to do with the company he founded, there are concerns that the emerging lurid details of his life and possible crime could taint the company that still bears his name.

John McAfee, founder of the eponymous antivirus software company, is wanted in Belize in connection with the murder of American Gregory Faull, according to news accounts. The San Pedro police department is said to be actively searching for McAfee, who has gone missing.

This episode is focusing a very public spotlight on the downward, highly destructive spiral McAfee reportedly has been on for years — a cycle that is said to include drugs, guns, prostitution and a lot of violence. His early days as a tech luminary — he was one of the first people to design antivirus software and to create a virus scanner — are clearly long gone, never to reemerge.

The McAfee Brand

It is fair to wonder how these events — now making international headlines — will impact the McAfee corporate brand.

On one hand, it is hard to imagine how they could have any impact. Though he founded the company, John McAfee has long been divorced from it, noted Scott Testa, director of development forChina Project Hope and a former marketing professor at Cabrini College.

“In an odd way, it could wind up even having some positives for the product line,” Testa told the E-Commerce Times. “After all, what do they say? ‘ There’s no such thing as bad publicity.'”

The events could wind up evoking feelings of familiarity with the McAfee brand among consumers, even after this drama recedes into the background, he suggested.

“I really don’t think there will be negative ramifications from a brand perspective,” Testa said, although “you can bet that Intel will do whatever it has to to disassociate itself from what is happening.”

A name change could be in the company’s future.

http://www.technewsworld.com/story/76613.html

Internship Ghana

Hello Professor Testa,

I am Professor Ronnie Shaw, University of California Los Angeles African Studies M.A. alum and Executive Director of TheSankofa Center. Founded in 2004, We are an American 501(c)(3) arts-based HIV/AIDS education, prevention, testing, and treatment internship program working throughout the year in Ghana, West Africa under the National AIDS Control Programme.

We recently had University alumnae on our program that recommended we recruit Cabrini College students on our program, so we are reaching out to similarly interested individuals who’d like to be apart of our dynamic program given the wonderfully impacting exchange while promoting global change. Those with an academic interest in artistic expression– dance, drama, music & art, public health, global studies, social welfare, and medicine are encouraged to apply to our program.  We fuse artistic expression with health information and provide testing with links to treatment and anti-stigmatization programs using culturally appropriate educational methods- African dance dramas.

Can you please post or forward through email the attached Press Release to students and alumnae of Cabrini College and those interested in international study who may desire this unique artistic public health internship?

To learn more about our program in Ghana, West Africa please click on our website below:
http://WWW.THESANKOFACENTER.ORG

Thank you for your time. Please feel free to contact me if you have questions about our program!

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Ronnie Shaw

UCLA African Studies M.A.

Executive Director

Professor

The Sankofa Center

714-589-5355 (U.S)

011-233-249-68-78-60 ( Ghana)

sankofa_center@yahoo.com

www.TheSankofaCenter.Org

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Quoted – My total gym fees are … what?! – Montreal Gazette

NEW YORK - AUGUST 21:  Rena 'Rusty' Kanokogi a...
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Certain questions should not be asked of people at the gym. For example, “Is that all you can bench press?” or “Do these spandex shorts make me look fat?” These are impertinent and potentially embarrassing questions.

Even worse is a question that is rarely, if ever asked: “What do I get for my initiation fees?”

At a handful of Montreal gyms, the question might well be on the verge of taboo.

Gym folk will be familiar with the scenario. You learn the price for a one-year membership. “That’s $550 for one year, everything included.”

Then the zinger: “And with the joining/signing/administration/initiation fee, the total comes to $675.”

Huh?

Scott Testa,  college marketing professor, has three words to say about fees: “Just tell me.” He would rather be told, “If you can’t afford it, I understand completely. This may not be the club for you.”

Initiation fees have been around for decades.

“They go way, way back,” said Concordia University marketing professor Harold Simpkins. “The idea was you collect money and put it into capital funds for upgrades. Fees also act as a filter, and make it more difficult for members to leave.”

Said Testa: “This is the old country-club idea: You want to make it exclusive, like a lot of golf clubs and high-end sports clubs. They all had large initiation fees – 10 grand and up.”

Many Montreal clubs have undergone major, impressive renovations, notably the downtown YMCA, MAA, Atwater Club and Le Sanctuaire. So why not call it what it is? Why not be frank with the consumer?

“People have the right to make money,” Testa said. “On the other hand, consumers need to protect themselves and get the best deal they can.”

But charging to open a file?

“What’s that cost? A nickel? At the end of the day, initiation fees are almost pure profit,” Testa said. “From a consumer’s standpoint, I don’t like paying them, but we are in tough economic times, and people don’t see gyms as something they need. The vast majority of users will drop out, and clubs count on that. So why not get the money up front? My position is ‘If you prove yourself from month to month, then I’ll come back to your gym.’ ”

Testa suggests a face-to-face meeting if you want to try for lower fees: “That way you can read body language. And, remember, you get what you negotiate.”

Read more: http://www.montrealgazette.com/health/total+fees+what/3679132/story.html#ixzz137zI94v5

 

Read more: http://www.montrealgazette.com/health/total+fees+what/3679132/story.html#ixzz137ywQMVl

 

 

http://www.montrealgazette.com/health/total+fees+what/3679132/story.html

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Social Networking Consultants

LONDON, ENGLAND - MARCH 25:  In this photo ill...
Image by Getty Images via @daylife

My friend Bob Garrett at Garrett consulting  http://garrettconsultants.com/ has been doing some work in regards to Social Networking on some of my Social networking accounts. . the results have been amazing. . if you are business or individual who is looking to build your presence in this area you should definitely talk to him. .

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Quoted – Americans Tend to Be Social, Playful Online

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Social networking is taking up a large chunk of the time Americans spend online, followed by gaming. Although emailing is losing favor, it’s not likely to fade away. “There needs to be something else, something better than social networking, to completely take its place,” maintained Scott Testa, a professor of marketing at Cabrini College.

With 41.2 percent of U.S. consumers’ online time devoted to social networking, social games and emailing, other online activities are becoming neglected. The time consumers spent on instant messaging, for instance, dropped to 4 percent from 4.7 percent. Portal usage dropped to 4.4 percent from 5.5 percent.

Meanwhile other once high-growth categories have slowed dramatically. Search increased to 3.5 percent in June 2010 as a percentage of time devoted to this category — compared to 3.4 percent a year ago.

Watching videos or movies was the only other activity to experience a significant growth spurt in terms of share in online activity, growing by 12 percent from 3.5 to 3.9 percent.

None of this is surprising, said Scott Testa, a professor of marketing at Cabrini College.

Social network sites like Facebook and Twitter is where Internet use is moving,” he told TechNewsWorld. “That is why providers likeMicrosoft (Nasdaq: MSFT) and Google (Nasdaq: GOOG) are trying to mimic these features as much as possible.”

http://www.technewsworld.com/story/Americans-Tend-to-Be-Social-Playful-Online-70535.html

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