Quoted – Retailers add tweets, pals to advertising – Houston Chronicle

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“Hey. You there,” the message on Facebook begins.

The casual style might make it seem like something written by the pal of a Facebook user, but it’s from Staples advertising a sale.

About two weeks ago, Staples sent its Facebook fans and Twitter followers a sneak peak at some of its Black Friday deals.

This is the first year the office supply superstore has used social media to advertise during the holidays and not the last, Staples spokeswoman Amy Shandler said.

“This is where people live and spend their free time, and it’s a more conversational medium. It’s a two-way dialogue,” she said, noting that Facebook and other social media users often give their feedback on the ads.

Other chains, including J.C. Penney, Best Buy, Home Depot, Toys R Us and Sears, are embracing social media during the holidays.

Advertising on social media during the holidays — or at any time — “is very cost-effective,” said Scott Testa, professor of business at Cabrini College near Philadelphia, whose research includes retail and social networking. It is also a way to differentiate yourself, especially for the early adopters — those retailers that are among the first to have a presence on social media, he said.

http://www.chron.com/disp/story.mpl/business/6739734.html

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Quoted – Many stores to conduct business on Thanksgiving Day – Walletpop.com

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Many retail employees are forgoing Turkey Day with their families to offer a jump start on the Black Friday shopping mania.

According to the USA Today, Wal-Mart, Old Navy, and Radio Shack on the West Coast will entertain shoppers who decide to splurge after a hearty meal.

So will Toys R Us, says an earlier Walletpop post and Boscov’s and certain Banana Republic/ Gap stores. These retailers will join Kmart, Walgreen’s and other drug and grocery stores who began the tradition years ago.

“It’s a big trend for retailers,” said Scott Testa, professor of business administration at Cabrini College in Philadelphia in a phone interview. “I think a certain percentage of the population will go and shop especially if they can beat the Black Friday crowd.”

http://www.walletpop.com/blog/2009/11/25/many-stores-to-conduct-business-on-thanksgiving-day/

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