Update on Hang in There Jack – Jack in the Box Campaign

LOS ANGELES, CA - JULY 24:  People walk past a...
Image by Getty Images via Daylife

Hi Dr. Testa – I know you’ve followed the “Hang in There Jack’ campaign, so wanted to share with you the latest news from Jack in the Box – as the company unveils the pay-off from its Super Bowl TV ad, which centers around several brand-reinvention initiatives. While many companies invested in Super Bowl ads, Jack in the Box continues to enjoy pay-off on the Super Bowl launch of its ‘Hang In There Jack’ campaign through social networking and online tactics that have gained an extensive fan following.

The Hang In There Jack campaign, which launched with Jack in the Box’s iconic founder – Jack – getting hit by a bus on Super Bowl Sunday, is coming to an end this week as Jack wakes from his coma and announces several brand re-invention programs, including a new logo and website.

While the campaign included traditional advertising, it was anchored online at HangInThereJack.com and on Jack’s Facebook and Twitter pages. The campaign videos were viewed more than 4.3 million times, Jack received more than 77,000 get-well text and video wishes, and more than 67,000 fans and followers via website, Twitter and Facebook sign-ups.

While Jack in the Box is a regional quick-serve restaurant chain, its campaign has gained national reach for the brand, and its online presence now rivals some industry challengers.

I’ve included the full release below for your review.
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