Technology opens up for marketing makes things so much more efficient.

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Technology is always changing and the new opportunities that technology opens up for marketing makes things so much more efficient. Even for small business, utilizing technology leads to a greater profit margin from more and more exposure. The only problem with this new form of marketing is that it could sometimes become annoying.
Think about Facebook, the new craze for young people. Facebook now allows advertising. Companies pay for ads that are relatively cheap and the ads lead right to a website. They pay-per-click and bid against others targeting their same demographic. Imagine a company being able to reach their target market by clicking through Facebook Ad Manager for five minutes, writing 100 characters in a text box and connecting the picture they choose for the ad to their website. Next thing you know, the ad is targeting females in Philadelphia, between the ages of 18-25.
This example is not annoying but when companies create facebook pages for free to advertise this might be annoying. Similarly, twitter pages are taken very seriously by some bloggers. Even though only 10% of bloggers account for 90% of the blogging, advertising on twitter for free could annoy them. Text blasts and are also becoming popular and mass e-mails sent from all sorts of Spam Centers annoy the inboxes of most people with e-mail addresses. How effective are those mass e-mails for how annoying they are and will they turn into what telemarketing became.

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2009: The Year of Marketing Chaotically


Manny Gonzalez

PARIS Technologies International, Inc.

In 1987 noted management consultant and author Tom Peters authored his third book entitled “Thriving on Chaos.” The book focused on what Peters saw as the successful management practices that businesses must employ in order to not just survive but to thrive in the face of mounting marketplace turmoil occurring at the time. Speed ahead to 2009 and while marketplace turmoil persists (thanks in good measure to the on-going economic recession) could Peters have envisioned the Web 2.0 explosion that is causing catastrophic chaos for marketers worldwide, to boot? I can’t answer that question. But, I do know that the chaos marketers are facing today is not going away any time soon so we, as savvy marketers, just may as well embrace the chaos and try our best to not just survive but as Peter’s postulated – thrive. I will attempt now to describe, in very broad terms, what I see as the key elements of a successful B2B marketing strategy.

First off, begin to think of your marketing planning in two ways:

  1. What do I need to do to gain leads?
  2. What do I need to do to create the right message?

By thinking of your marketing plans in these ways, you will be able to focus on the steps that you will need to take in order to identify the best way to reach your target market and ensure that you’ve crafted the right message for that audience.

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