McDonalds and its Healthy Menu

Ronald McDonald
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McDonalds and other fast food restaurants are starting to and have been marketing a “Healthy Menu”. But, is their new health oriented menu going to change the dynamic of the eatery. We saw McDonalds and others advertising a tasty and quick and affordable product. Now they started working the coffee scene and health scene. I think that they will soon begin to target health food as their main advertising campaigns.
After so many years of marketing fast food—The Big Mac—people already know what McDonalds has to offer in that sense. But, it is a harder sell to convince people who are health conscious to go to these places to eat. It is also very hard to convince a Starbucks customer to go to McDonalds to get a Cappuccino.
Although it is not impossible for these things to happen it will take time and money. Money is not a problem for McDonalds, the health-craze isn’t going anywhere and Coffee drinkers are definitely not changing habits. Plus, people who regularly eat at McDonalds are going to continue to eat there, they are basically loyal customers. I think McDonalds will start to target Health Conscious people, continue to target young kids and also coffee drinkers.

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Marketing Strategies

UNIVERSAL CITY, CA - MAY 31:  Actress Sandra B...
Image by Getty Images via Daylife

In finishing my first marketing class and reading through my notes I realized there are many products and ideas that I never realized were part of a marketing strategy.  Many of the terms I learned throughout the course I can relate to marketing and advertisements I have received.  For example, on Facebook I used to have the year I was born written on my info section.  Just from writing 1989 I would receive advertisements all along the sides of my browser saying are you 19 and looking for a spring break destination?  I also received many advertisements for textbooks because on my Facebook it says that I am a student.  While taking marketing I learned the connections between my age or occupation to specific ads is created by acquired databases and marketing research.
My introduction to marketing made me more aware of how marketing is hidden all around.  I went to the movies to see the Proposal and within fifteen minutes the main character, Sandra Bullock, was handed a Starbucks coffee.  When she sat down at her desk she blatantly turned the entire cup so that the Starbucks symbol was facing the camera.
At another part in the movie the other main character, Ryan Reynolds, picked up a box of Pringles chips and says they are his favorite snack.  I laughed because that one line added nothing to the movie but probably make a lot of money for the company that makes Pringles.  Now that I have been introduced to marketing strategies they cannot be ignored.

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Starbucks Launches New Marketing Campaign

Starbucks logo
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Higher-end coffee shops like Starbucks are getting severally effected in our recession now, as more and more consumers flock to places like Dunkin Donuts and McDonald’s for a cheaper cup of coffee.  Its second quarter profits fell by 77%!  Their new marketing strategy is to focus on the quality and value of the whole Starbucks experience, because this and its servicescape really differentiate it from the competition.  Some of their new advertising is warning consumers to watch out for the “cheap coffee”, implying coffee from places like McDonald’s is not up to par.  Even so, Starbucks will cut costs slightly for their more popular products like the iced coffee and tall lattes.  Will these plans counteract the effects of the recession?  Only time will tell.

http://seattletimes.nwsource.com/html/businesstechnology/2009147908_starbucks30.html

http://www.msnbc.msn.com/id/30507501/

http://www.mediabistro.com/agencyspy/news/starbucks_cmo_answers_our_questions_about_advertising_in_a_recession_with_steep_competition_115444.asp

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Tiny Rival Tweaks Starbucks Over Decaf Edict

Starbucks logo
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Starbucks customers steamed at the chain’s decaf cutbacks are the target in a marketing stunt by Caribou Coffee Co.

via Tiny Rival Tweaks Starbucks Over Decaf Edict – WSJ.com.

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