Quoted – What is your Supermarket IQ? – Everyday with Rachael Ray

Rachael Ray Mag
Image by Bekit via Flickr

Rachael Ray and I go shopping in the supermarket. . .

Whether you think you’re a grocery shopping whiz or you feel overwhelmed just pulling into the parking lot there has never been a more important time to know your way around the aisles.

1. Where can you find the cheapest products on supermarket shelves?

Brands pay to display their wares at eye level and at the end of each aisle because this can increase sales by an estimated 15-20 percent. “These brands can afford the slotting fees, as they tend to be pricier, “says Dr. Scott Testa Beware of tie-in sale tricks in these areas: On-sale tortilla chips will be placed alongside regular-priced jarred salsa.

2.  Grabbing nonfood items like mouthwash and toilet paper at the supermarket may be convenient, but it’ll cost you. Thes items are priced 20 to 40 percent more than they are at national superstores. ‘Big companies like Wal-Mart buy large quantities so they get better deals and can charge less compared to a regional supermarket that buys less and pays more per unit,” explains Testa.  Since it’s a pain to make an extra trip just for toilet paper, buy thes goods at the supermarket only when they are on sale.

Rachael Ray Magazine

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Quoted – Consumer Spending Jumps 1.3 Percent in Aug – Nielsen Business Media

1960 Henney Kilowatt
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Cash for Clunkers” again helped to raise consumer spending in August, according to data released Thursday by the U.S. Bureau of Economic Analysis. The federal CARS program, which ran from July through Aug 24, 2009, helped boost new car and truck sales to grow consumer spending by 1.3 percent overall. This marks the largest increase since Oct 2001 and a substantial gain over July’s revised 0.3 percent uptick.

Overall spending on goods increased by 2.5 percent. Auto categories, particularly the sale of car and truck parts, accounted for much of the 5.8 percent increase in the purchase of durable goods. Spending on non-durable goods grew 1 percent (up from a 0.3 percent increase in July) and purchases of services were up 0.2 percent (following a 0.1 percent gain the previous month).

“The black cloud over people’s psyche, I think it’s starting to lift,” said Dr. Scott Testa, professor of business administration at Cabrini College in Philadelphia, who believes the increases in spending directly reflect a more upbeat consumer attitude. “I also think a lot of retailers are getting more aggressive with their pricing, especially the large big box retailers like the Wal-Marts of the world. They continue to be aggressive and gain market share and bring out compelling goods that are allowing consumers to get more bang for their buck.”

Although spending increases were shadowed by slight inflation—pricing increased by 0.3 percent overall—Testa said it has not had a significant impact on consumers.

“From a historical basis, inflation is still very much in check,” said Testa. “Where people really begin to feel inflation the most, especially in these economic times, are in gasoline and food and in those two areas a lot of things have been pretty much in check.”

http://www.ddimagazine.com/displayanddesignideas/content_display/industry-news/e3i633220926c9bdcfe8c5d2c19bfe4be31

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Quoted – Wall Street Journal – Borders and Retail Landscape

LONDON - APRIL 16:  A customer picks up a news...
Image by Getty Images via Daylife

Quoted – Wall Street JournalBorders and Retail Landscape

Borders is trying to be a category killer, but right now it’s only a weak number two,” said Scott Testa, professor of business at Cabrini College in Philadelphia. “The situation can be especially troublesome in this economic environment.”

http://online.wsj.com/article/BT-CO-20090825-711664.html

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What an Incredible Opinion leader she is. Wow

Oprah Winfrey as Sofia in The Color Purple.
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One of the biggest opinion leaders is Oprah Winfrey. The Oprah Winfrey Show generates many viewers in the thousands and millions. People tend to listen to anything Opera has to say whether it’s good or bad. On a statistical basis, any product that appears on Oprah’s show experiences a positive spike in sales. This has been proven over and over and with such a result she is truly an influential force. One may say that Oprah is what you would call a true and sincere opinion leader since primarily all she does is give her opinion in most cases, thus, you cannot say she is wrong or right. This is a very tactical way to sell a product.

Certain segments believe that Opera is a reliable source when it comes to books. She is a very successful opinion leader because of her good reputation and her great highlight. Opera is also seen has a role model because of her promotion of global education and her experiences.

Oprah has been a reliable opinion leader for many companies. People trust her opinion no matter what. Sometimes, I wonder if all her recommendations meet the needs of the people who listen to her opinion. I believe that she is great but I do not think that it is possible to just fall in love with a book because Oprah recommends it. We all have different tastes, but  because Oprah makes we ignore that and buy something that she advertises or recommands.

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More cell phone users dropping landlines

Mobile Phone
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http://news.yahoo.com/s/ap/20090506/ap_on_go_ot/us_cell_phones_only;_ylt=ArgTH1S1CPZatxb6.KR0tArv5rEF

In a high-tech shift accelerated by the recession, the number of U.S. households opting for only cell phones has for the first time surpassed those that just have traditional landlines

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