Quoted – Android a threat to Windows

June 3, 2009 by Scott Testa 1 Comment

: Image via CrunchBase

Windows 7 Starter Breaks Away From App Restrictions

Looming competition from Android will go far to keep prices in line, predicted Scott Testa, marketing professor at St. Joseph’s University.

“Android is getting a lot of buzz in the netbook market — Microsoft sees it as a threat,” he told TechNewsWorld.

Also, Microsoft got a lot of backlash when it first unveiled its watered down version of Windows 7, noted Testa, and it may be leery of antagonizing any user base.

First Acer Android netbook will dual-boot Windows (engadget.com)
No Windows 7 on ARM netbooks and PCs (seattlepi.com)
Acer Android Netbooks Will Include Windows After All (jkontherun.com)

Filed Under: google Tagged With: Acer, android, google, Microsoft, Netbook, Saint Joseph's University, Testa, Windows 7

Quoted – How to Sell to the Cool Kids!

May 11, 2009 by Scott Testa Leave a Comment

: Image by Daniel Greene via Flickr

How to Sell to the Cool Kids!

http://blog.geezeo.com/2009/03/how-to-sell-to-the-cool-kids/

It’s a state of mind: Cool can mean different things to different audiences. For example, Best Buy’s Geek Squad (Stock Quote: BBY) makes it cool to be a geek, says Dr. Scott Testa, professor of marketing at St. Joseph’s University who also writes Dr. Scott’s Cool Marketing and Business Blog. Mountain Dew’s close relationship with extreme sports makes it the brand for teen boys, but Cadillac’s coolness is more mature and sophisticated. So consider your audience when determining how cool you want to be.