Quoted – Eggs With That Escrow? – Hartford Business Journal

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Eggs With That Escrow?

One day soon, finding a real estate agent to help you house-shop may be as close as a Stop & Shop supermarket. While you’re there to grab some bread and a head of lettuce, you’ll be able to shop for a spacious colonial or renovated ranch, courtesy of the ‘micro offices’ real estate brokerage RE/MAX is installing in as many as 17 New England Stop & Shops, including one in Connecticut.

uch retail partnerships provide consumers the opportunity to conveniently purchase items and services they use regularly, said Scott Testa, marketing expert and business professor at Cabrini College in Philadelphia.

But the partnership between RE/MAX and Stop & Shop is is a bit odd, Testa said.

“Common sense says there’s not as much use for a real estate agency,” he said. “It’s not like a bank where consumers have transactions a couple of times a week. Consumers use a real estate agent maybe once every two or three years.”

Despite that, Testa said he can see consumers browsing listings if they are displayed in a way that doesn’t necessarily require interaction with a real estate agent.

“It’s all in how it’s presented,” he said.


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