Companies need to utilize all disciplines of marketing to get the greatest ROI. Direct mail (snail mail) vs. email and viral marketing is always the question. Both can work in concert to build your list of prospects for your permission marketing program.
Most companies get their first email campaigns out to just a small fraction of its prospect base in hopes that they pass it along to a friend or colleague and hope that they sign up for a subscription.
To jump start or build your subscriptions you can utilize Personalized URL’s, (PURL).
With a PURL you can:
Develop cross media marketing campaigns
Build you email prospect base by utilizing a direct mail list
Quantify responses with real time reporting
Gather critical demographic information with a survey
Gather cell phone numbers for a texting campaign
Set up automatic responses via email or texting
