privacy – Dr. Scott's Business Blog

Quoted – How to Find a Job with Social Media Book

December 16, 2009 by Scott Testa 6 Comments

: Image by wild.sproket via Flickr

Quoted – How to Find a Job with Linkedin MySpace Twitter and Facebook and other Social Media

This is an excellent book written by Brad and Debra Schepp. My advice as follows when it comes to posting on social media:

Be careful of what you put on your pages

Monitor what others put on your wall

Don’t post anything you would not want your mother to read

Employers may go to your Facebook or other social networking pages to get an idea of your interests and personality so obviously you want to be careful what you post and you may also post those activities that are consistent with your career goals.

For example, you may want have an American Marketing Association link or information if you are a marketing major.

The four social networking sites I like the most are LinkedIn, Facebook, Twitter and Plaxo they all bring something interesting to the table.

http://www.amazon.com/LinkedIn-Facebook-Twitter-MySpace-Networks/dp/0071621334/ref=sr_1_1?ie=UTF8&s=books&qid=1260961430&sr=1-1

Filed Under: social networking Tagged With: Add new tag, facebook, Linkedin, Mark Zuckerberg, myspace, Online Communities, Plaxo, privacy, social media, Social network, Social network service, twitter, Website

Facebook Backtracks from change in Terms of Service Under Community Pressure, Goes Back To Old Terms of Service

February 18, 2009 by Scott Testa 2 Comments

: Image via CrunchBase

Facebook Backtracks Under Community Pressure, Goes Back To Old (For Now).

Facebook polls users on TOS update (news.cnet.com)
Facebook is not your friend, take 2 (bigsexymedia.com)

Filed Under: facebook, social networking Tagged With: facebook, Mark Zuckerberg, On the Web, Online Communities, privacy, Social network, Terms of service, twitter

The value of cobranding – when 1 + 1=3

November 29, 2008 by Scott Testa Leave a Comment

The Google phone was released with much fanfare a short time ago with its network partner Tmobile. I happened to be in my local Tmobile store and was talking to the sales staff who informed me that they were sold out of the Google phone and that they anticipated initial demand at approximately 20k units. He informed me they had back orders immediately that numbered over 100k.

This is a perfect example where cobranding works. Tmobile is looked upon as the number 3 or 4 in a three horse race with Verizon, ATT and Sprint/Nextel. So this benefits them by putting a halo on their brand and drive additional traffic to their stores. Google’s who’s Android phone operating system is new to the market can leverage Tmobiles retail and distribution network. The phone who is manufactured by HTC also gets some branding recognition.

So its a win-win-win for Google, Tmobile and HTC.

I also am looking into my crystal ball and I predict within 5 years Google or someone else releases a free cell phone with free or discounted minutes based on the advertising model where user either hear and or see ads before and after making calls. Based on what the Googlers say to the press the next great frontier for them is not the web via computer but the web via cell phones and smart phones. But that is a story for another post at another time.

Also I would like to give a shout out to the Tmobile store in Montgomeryville, PA USA, the employees at this location are awesome especially Brendan and Sandy. This store is always crowded despite its terrible location. They even have a guy that speaks Spanish.