Quoted – D’oh . .Lessons from the Simpsons! – ASI Central

The
show’s popularity across a large
demographic is perhaps the biggest
draw for marketers, says
Dr. Scott Testa, a professor at
Cabrini College. “The pop culture
appeal is multigenerational.
It crosses a lot of demographics.”

Plus, the Fox franchise has
proved it’s no flash in the pan.
That can’t be said for many
other entertainment properties.
“Twenty years is a testament
to how good the show is,” says
Testa. “Who wouldn’t want to
partner with a show that has that
kind of timeline?”

http://www.asicentral.com/html/open/news/successfulpromotions/jan10/pdfs/lessonsfromthesimpsons.pdf