Retailers Paying Customers to Bring Their Own Bags

Retailers are finding that the best way to get consumers to ditch plastic bags and go green is to give them money back.

---

Target and CVS are the latest retailers who are giving discount incentives to customers who bring in their own reusable bags instead of using the store’s plastic bags. The move establishes them as green companies in the mind of consumers and reduces pollution caused by plastic bags.

Although smaller retailers have offered incentives in the past, CVS/pharmacy (with about 7,000 stores) and Target (about 1,700 stores) are the largest to do so.

“The general public wouldn’t think of them as green companies,” said Dr. Scott Testa, a business professor at Cabrini College in Philadelphia. “If CVS can differentiate itself and be looked at as the ‘green’ drug store then conceivably they’ll gain more customers.”

http://www.cnbc.com/id/33430303

Related articles by Zemanta

• Quoted – Grudgingly, young people finally flock to Twitter – Associated Press (scotttesta.com)
• Quoted – Marketing to the Mommies – Demo Dirt (scotttesta.com)
• Quoted – Wall Street Journal – Borders and Retail Landscape (scotttesta.com)
• Quoted – Federal Computer Week – Social Media and Defense Department (scotttesta.com)
• Quoted – MySQL Founder Calls on EC to Clear Oracle/Sun – Internetnews.com (scotttesta.com)
• Quoted – Cash for Clunkers the Appliance version – MSNBC (scotttesta.com)
• Quoted – The Power Tweens – Philadelphia Inquirer (scotttesta.com)
• Quoted – Retailers Paying Customers to Bring Their Own Bags – CNBC (scotttesta.com)