Quoted – Facebook really is elementary – Tampa Tribune

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Facebook really is elementary

He’s only a fifth-grader at Gorrie Elementary School, but already he has 190 friends. On Facebook, anyway.

Maybe because his profile says he graduated from Plant High School in 1990.

“I’m tiired :/,” reads his status update.

“Me2,” comes a reply. “K,” says another, followed by “LOL.”

And it’s growing more popular among children – especially the “between” market, those 8 to 12 years old, social media experts say.

“That’s this generation,” said Scott Testa, a marketing professor at Cabrini College near Philadelphia and the father of fifth-grade twins on Facebook. They’re there with his blessing; children this age have been “raised on computers and cell phones,” he said.

http://www2.tbo.com/content/2010/feb/09/na-facebook-really-is-elementary/

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Quoted – With Social Media, Who Needs Santa? – Adweek

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‘Tis the season for social media. Seventeen percent of U.S. consumers plan to leverage social media sites to assist in their holiday shopping this year. The majority (60 percent) will do so to seek discounts and sales, according to Deloitte’s 24th annual Holiday Survey.

More than half of social media users reported that they will also use these sites to research potential gift ideas (53 percent) and view their friends and family members’ wish lists (52 percent). Forty-six percent will research product reviews and 30 percent plan to share their own wish list. The study, which was conducted online by an independent research company, surveyed more than 10,000 individuals.

Mobile phones are also getting the call. Nineteen percent of consumers plan to use their mobile devices and apps to aid in their purchasing decision. Of this group, 55 percent plan to use their handsets to locate stores, 45 percent will research prices and 40 percent will look up product information. About a third will also seek discounts (32 percent) and research product reviews (31 percent), while 25 percent plan to make purchases with their mobile phones.

This is only the beginning, said Scott Testa, professor of business at Cabrini College. “The ability to do a lot of things around the shopping experience with smartphones is only going to grow and I think those numbers are going to go through the roof,” he said.

The most avid social media and mobile adopters were those aged 18 to 29 years old. However, older generations are also getting on board, as 33 percent of those 30-44 and 12 percent those 45-60 are embracing digital tools during the holidays.

http://www.adweek.com/aw/content_display/news/digital/e3i4cdea7d2a4bcd398938c093a21905c72

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Quoted – Microsoft Opens First Retail Store – Brandweek

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Microsoft has jumped into the retail arena and opened its first store in Scottsdale, Ariz., featuring interactive technology and a sleek modern design. This is the first of several planned stores for the software giant, the next opening on Oct. 29 in Mission Viejo, Calif., and is being celebrated by the company as an opportunity to connect with customers and elevate the Microsoft brand. But some analysts see this move into retail, and even the design of the stores, as derivative of archrival Apple.

Microsoft is emphasizing the personalization that the new stores will offer, with consumers able to customize their hardware with external “skins” and create an original ring tone for their Windows mobile phone. When a customer purchases a computer, they will have a 15-minute session with one of the employees to get set up their applications, passwords and personal preferences. The store includes a Microsoft Answers Suite, where technical advisors offer assistance to patrons with tech issues.

“The idea of customizing a product on a mass scale, there’s a branding experience about that and there’s a connection with the customer—all that stuff is usually good,” said Scott Testa, professor of business at Cabrini College. But Testa supports Frankel’s outlook on Microsoft’s originality as a brand: “Microsoft copies everything from Apple, so why wouldn’t they copy their stores?”

Testa believes that in opening stores when it has, Microsoft followed the company pattern of waiting until something was “tried and true” before jumping in. Nonetheless, he believes that entering the retail arena will be a good thing for Microsoft, and that it is better late than never.

“I don’t think they see it as a big profit driver. I think they see it as a brand-building experience and marketing experience more than anything. This will be a grain of sand on the whole beach of Microsoft’s revenues and operations,” said Testa. “But from a branding perspective it makes a lot of sense. The timing’s good, they get some press for the stores, Windows 7 is coming out and the holiday season is coming up. It makes sense.”

http://www.brandweek.com/bw/content_display/news-and-features/shopper-marketing/e3i834106c352ea8687e4f54f2a9dc07fc1

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More cell phone users dropping landlines

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http://news.yahoo.com/s/ap/20090506/ap_on_go_ot/us_cell_phones_only;_ylt=ArgTH1S1CPZatxb6.KR0tArv5rEF

In a high-tech shift accelerated by the recession, the number of U.S. households opting for only cell phones has for the first time surpassed those that just have traditional landlines

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Quoted – ECommerce Times – RIM hitting the Enterprise

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Quoted – ECommerce Times – RIM hitting the Enterprise – http://www.ecommercetimes.com/story/66977.html?wlc=1241473747

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